JENNY SEMEXAN
Orlando,FL
Summary
Dynamic and innovative e-commerce marketing manager with a proven track record in developing successful digital marketing strategies, overseeing customer acquisition campaigns, and leveraging data-driven insights to optimize e-commerce performance. Highly skilled in web development, digital analytics, and customer service with a knack for leading cross-functional teams. Fluent in Haitian-Creole.
Overview
11
11
years of professional experience
1
1
Certification
Work History
E-commerce Marketing Manager
BeeBooks US
05.2020 - Current
- Spearheaded the development and implementation of a comprehensive digital marketing strategy, achieving a 30% increase in web traffic
- Designed and maintained the company's website, enhancing user experience and incorporating e-commerce features using HTML/CSS, JavaScript, and AWS
- Leveraged SEO best practices to boost organic search traffic by 20%, optimizing product pages and content
- Conducted market research to identify new opportunities and developed targeted marketing campaigns to maximize customer acquisition
- Analyzed web performance data using Google Analytics, making data-driven adjustments to marketing strategies and increasing conversion rates by 15%.
Inventory Control Quality Assurance Ambassador
Amazon
10.2018 - 05.2020
- Ensured inventory accuracy through regular cycle counts, investigating discrepancies and adjusting errors to maintain data integrity
- Led training programs for new associates to improve efficiency and compliance with quality assurance protocols
- Analyzed operational processes to identify and implement improvements, increasing inventory management efficiency by 25%.
Guest Service Agent
Expedia
06.2014 - 12.2018
- Managed daily store operations, employee scheduling, and duties allocation
- Enhanced guest satisfaction scores by implementing proactive customer service strategies and addressing individual client needs
- Introduced a problem-solving analysis approach to enhance guest service department performance.
Marketing Representative
Starwood Vacation Resorts
07.2013 - 04.2014
- Assisted in creating and managing marketing campaigns for vacation packages, boosting sales conversions by 15%
- Coordinated with the Group Rooms Coordinator for meeting planners and maintained room blocks for events
- Supervised and trained a team of seven reservation agents, increasing their productivity through performance reviews and targeted training programs.
Education
Computer Science CS500 -
Harvardx
Skills
- Marketing & Analytics: SEO, Google Analytics, HubSpot, Email Marketing, Content Strategy, Social Media Marketing
- E-commerce Platforms: Shopify, WooCommerce, Magento, BigCommerce
- Web Development: HTML/CSS, JavaScript, AWS, GitHub
- Customer Management: CRM systems (Salesforce, HubSpot)
- Languages: Haitian-Creole
Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
- Shopify Partner Certification
Personal Information
Title: E-commerce Marketing Manager
Timeline
E-commerce Marketing Manager
BeeBooks US
05.2020 - Current
Inventory Control Quality Assurance Ambassador
Amazon
10.2018 - 05.2020
Guest Service Agent
Expedia
06.2014 - 12.2018
Marketing Representative
Starwood Vacation Resorts
07.2013 - 04.2014
Computer Science CS500 -
Harvardx