Results-oriented professional, with over 20 years in the sign industry, skilled in overseeing financial, operational, marketing and customer service areas. Built strong connections with employees, vendors and clients.
Overview
35
35
years of professional experience
Work History
Co-Owner
Widmer Sign Company
Scranton, PA
08.1999 - 06.2022
Setup QuickBooksPro and managed company finances
Maintained various bank accounts, recording, posting transactions for accounts payable/receivable, and process weekly payroll
Managed up to 12 employees by scheduling daily service and installation jobs.
Onboarded new employees with training and new hire documentation.
Prepare and issue invoices, and follow up on late accounts in a discreet and professional manner.
Develop comprehensive marketing strategies, including all Social Media accounts, to increase awareness and grow customer base.
Monitored and assessed industry trends, competitors and customer feedback
Developed long-term relationships with key clients, vendors and service providers.
Negotiated contracts with vendors and service providers to secure favorable terms of service.
Secure and manage all necessary licenses and building, zoning and permit applications for each job in multiple states.
Successfully represented over 100 businesses at HARB and Sign Variance hearings.
Designed Nationally recognized, award winning signs with Flexi-Sign
Development Associate
WVIA Public Media
Pittston, PA
08.1996 - 07.1999
Solicited corporations as sponsors of PBS and NPR radio programming
Helped develop and implement fundraising events
Organized and participated in all Membership events
Participated in live, on-air fundraising for television and radio
Secured highest grossing sponsorships 1997 and 1998
Manager
Scranton Marketplace/Wicker Gazebo
Scranton, PA
05.1993 - 08.1997
Returned to PA to assist aging family business
Maintain professional organized environment for vendors and patrons
Collected rents. Designed, purchased and scheduled advertising
Managed retail/wholesale wicker business
Handled all merchandise purchases, displays and pricing
State Special Events Coordinator
American Heart Association
Baltimore, MD
09.1987 - 04.1993
Oversaw 13 chapters and entire Special Events fundraising efforts for the state of Maryland
Guided program to over $1 million dollar campaign
Named finalist for National Rookie of the year 1988
Promoted to Director of Montgomery County Division in 1990.
Education
United States Sign Council
Doylestown, PA
Bachelor of Science - Communications
Towson University
Towson, MD
1987
High School Diploma -
Abington Heights High School
Clarks Summit, PA
1982
Skills
Comprehensive knowledge of Sign Structure, design, functionality and architecture
Extensive knowledge of materials and illumination applications
Skilled in large format digital printing, graphic design, production art, color correction, photo re-touching
Command of Cost Control and Reduction/ Purchasing and Inventory Assessment
Attention to detail of Quality and Productivity Improvement/Customer Approval and/or Resolution
Day to Day Personnel Management and Team Building
Effectively manage multiple and complex projects in a timely manner
Proficient in Permit Acquisition, Zoning Regulations And Variance Applications
Creative application of logo in development of signs and branding for Customers
Skilled in QuickBooks, Flexi-Sign, Omega, Corel Draw, Adobe Illustrator, PhotoShop, Word, RIP software
Understanding of Website design, LinkedIn, Facebook, Twitter, Instagram and other social media networks
Strong Work Ethic, Motivated, Focused, Organized, Reliable
Additional Information
International Sign Association
United States Sign Foundation
National Northeast Sign Association
National Association of Women Business Owners
Greater Scranton Chamber of Commerce
Timeline
Co-Owner
Widmer Sign Company
08.1999 - 06.2022
Development Associate
WVIA Public Media
08.1996 - 07.1999
Manager
Scranton Marketplace/Wicker Gazebo
05.1993 - 08.1997
State Special Events Coordinator
American Heart Association
09.1987 - 04.1993
United States Sign Council
Bachelor of Science - Communications
Towson University
High School Diploma -
Abington Heights High School
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