Jenny Carter
Roswell,GA
Summary
Communications and logistics event manager skilled in strategic planning, creative problem solving, dynamic team-oriented leadership, and excellent verbal and written communication.
Overview
14
14
years of professional experience
Work History
Communications and Project Manager
Poppy Flowers
08.2023 - Current
- Successfully manage event logistics and operations in fast-paced and high volume environment with venture capital back start-up
- Planned, designed, and scheduled phases for large projects
- Communications manager for team of 5-8 contractors to full-time employees that maintain and develop relationships with network of more than 1000 designer's nationwide
- Managed communications for 2175 events in 2024, uniquely responsible for the production of nearly 400 of those events. Tasks range from creating "floral recipes", ordering, logistics/timeline, and all communications with client post-booking to designer and day of installation team
- Attend industry conferences (Society of American Florists) to speak about Poppy partnerships, branding, and business development
Director of Sales and Retail Operations
Le Jardin Francais
06.2020 - 11.2021
- Managed all employees in retail space at Westside Provisions District
- Trained all new staff to company standards and role specific expectations, including floral design technique, product education, floral processing, and retail sales
- Increased retail sales nearly 50% during tenure
- Created event proposals for wedding, social, corporate, and movie sets
- Collaborated on new product offerings and set pricing
- Maintained e-commerce site, as well as, new revenue streams through Doordash and Uber platforms
- Created logistics schedules for internal (Valentine’s Day, Mother’s Day, Design Workshops) and external (weddings and corporate) events
- Manage all client and employee concerns or complaints to satisfactory resolution for all parties, including hiring and employment contracts
Design Studio-Director of Sales
A Divine Event
01.2017 - 12.2019
- Responsible for design, floral, and decor production of 500+ events per year serving six venues owned by Magic Moments DBA A Divine Event
- Produced two large scale wedding trade show events each year (January and July) forecasting industry/wedding trends and luxury experiences
- Managed team of floral designers, sales designers, and operations team
- Met with clients daily to design and sell aesthetics for events, including conceptualization through logistic implementation and event installation
- Created sales training manual in collaboration with General Manager
- Developed Standard Operating Procedures for Weekly event check off
- Developed system to produce floral orders each week for multiple vendors (number of events ranging from 1 to 15 per week)
- Managed submission of weekly orders for all event dynamics
- Set pricing for all flowers, hard goods, and inventory
- Met and exceeded forecast sales goals for 2017, 2018, and 2019
- Profit margin required to be 40%, achieved 51.85% profit margin in 2018 and almost 60% in 2019
Director of Sales and Event Coordinator
S. Jacobs Inc, DBA Anne Barge
02.2013 - 01.2017
- Cultivated and maintained relationships with store owners and sales consultants to develop new revenue stream called Blue Willow Bride by Anne Barge
- Added 51 new accounts in 4 years (started with 13 retailers nationwide)
- Increased gross sales of Blue Willow Bride gown collection from $106K in 2012 to over $1M in 2016
- Developed concepts for events (aesthetic and logistic) to increase brand awareness
- Planned and coordinated events from intimate client dinners and product trade shows (domestic and international) to High Fashion Runway Shows in New York City
Bridal Consultant and Television
Kleinfeld Bridal Corporation
06.2011 - 02.2013
- Consultative selling of bridal gowns to newly engaged women in fast paced environment
- Over 40% sales close rate year over year
- Managed 4-5 new clients each day, while providing excellent customer service for new and existing brides
- Exceeded management set goals both years of employment, gross sales roughly $700K (set goal of $500K) in 2011 and $1.3M (set goal of $1M) in 2012
- Cast member and seasoned consultant on television program TLC’s “Say Yes To The Dress”, featured in Seasons 8, 9, 10, and “Flashback Scenes” in Season 11 and 12
Education
Bachelor of Arts - Comparative Religions And Theatre Arts, Spanish
Nebraska Wesleyan University
Lincoln, NE05.2004
Skills
- Relationship building and Communications Management
- PNL, Budgeting, and Pricing Strategies
- SOP Creation
- Project management
- Communications and Logistic Manual Writing
- Staff Development and Training
Timeline
Communications and Project Manager
Poppy Flowers
08.2023 - Current
Director of Sales and Retail Operations
Le Jardin Francais
06.2020 - 11.2021
Design Studio-Director of Sales
A Divine Event
01.2017 - 12.2019
Director of Sales and Event Coordinator
S. Jacobs Inc, DBA Anne Barge
02.2013 - 01.2017
Bridal Consultant and Television
Kleinfeld Bridal Corporation
06.2011 - 02.2013
Bachelor of Arts - Comparative Religions And Theatre Arts, Spanish
Nebraska Wesleyan University
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