JENNIFER DEDEAUX-PRIEST

• Profitable and published Make Up Artist in television, bridal, editorial and lifestyle campaigns.
• Monitored 2 or more online advertising and social media campaigns to assess success of different strategies in each category. Utilized Instagram & Facebook platforms.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Focused on increasing pricing while narrowing cost per units to achieve higher margins on baseline offerings selling $20,000 in 2021.
• Planned, implemented and tracked sales and marketing strategies to promote brand products, collaborations and specialized events.
• Managed day-to-day business operations of client retention, billing, social media and customer satisfaction.
• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Negotiated contracts with suppliers for better pricing and terms, reducing overall costs.
• Managed financial aspects including budgeting, financial reporting, and tax preparation.
• Consulted with customers to assess needs and propose optimal solutions.
• Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
• Evaluated industry competition regularly to maintain competitive advantage.
• Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision making.

• Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
• Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
• Maximized floor space utilization by rearranging fixtures according to changing business needs and customer traffic patterns.
• Trained store team members in merchandising best practices, ensuring a cohesive approach across the store.
• Followed corporate planograms and style guides, updating seasonally and per new product release.

• Took over class for regular classroom teacher, managing assignments, student needs, and recordkeeping.
• Followed classroom plans left by class teacher to continue student education and reinforce core concepts.
• Upheld classroom routines to support student environments and maintain consistent schedules.
• Maintained day-to-day classroom management and discipline to promote learning initiatives.
• Supervised lunchroom and recess activities.
• Kept students on-task with proactive behavior modification and positive reinforcement strategies.
• Kept accurate and current attendance records and assignment sheets to maintain file compliance.
• Managed classroom behavior effectively, implementing clear expectations and consistent consequences for all students.
• Followed lesson plans designed by absent teachers.
• Assisted students in mastering subject material and preparing for tests.

• Lead and assistant instructor for classical ballet at David D. Hunting and Mary Free Bed locations.
• Coordination and leadership assistance to 25 classes; largest dance program for Preschool - Adult/Advance level students in Grand Rapids.
• Controls all aspects of enrollment and member services as it relates to arts and humanities.
• Supervises curriculum and employment of 5 instructors.
• Participates in planning and organization of annual recital including choreography, costume selections, makeup education, production organization and management.
• Performed in multiple creative numbers with instructors and students.

With a passion for creative and authentic business development, I achieved and exceeded revenue goals through multi-platform advertising, high profile sporting events, and sponsorship sales.

Each day focused on prospecting potential advertisers, delivering strategy plans and securing relationships with local business owners and advertising agencies.

• Seek and develop more than 20 New Business Accounts.
• Develop TV programming overviews, ratings, rates, and viewer demographics to present to clients for analyzation and purchasing determination.
• Create digital advertising campaign strategies with Digital Sales Manager and help clients understand how to track their success.
• Billing ½ Million Dollars in new business revenue before Q3 2019 end.
• Inherit, manage, and develop 15 mid-sized existing advertising accounts.
• Deliver tangible results to meet needs in increased revenue and brand awareness.
• Within first year of employment, took first place in sales revenue competition, beating out 10+ year Account Executives.
• Added $100,000 in New Business revenue in 1 month during revenue competition.
• Base salary plus commission.

• Assist General Manager in daily tasks in accordance with money handling procedures, training of new employees, frozen and perishable food buying.
• Created inventory of over 50 food items highlighting slow and quick moving inventory within family of locally owned bars.
• Incredibly organized with office related matters and building communication tools for employees and new hires.

• Focus intensely on customer relations and inventory management both in store and e-commerce.
• Maintaining relationships with Gina’s clientele in Downtown Grand Rapids store with reward programs and incentives.
• Participating in training Gina’s intern from Central Michigan University.
• Exercising elements of maintaining and operating small retail shops.
• Developed Social Media plans on multiple platforms while including other Downtown Inc. members in creative to promote local commerce to increase quarterly sales by 10%.

Enjoyed a wonderful retail experience working for this brand and its prestige lines. With the stores upcoming remodel, we were offered a severance and asked to pardon.

• Realize strengths and opportunities to attract new clients with store events via corporate lead.
• Report key performance indicators through aspects of data analysis in customers buying habits.
• Assist Visual Merchandising Manager in both clothing and home departments.
• Exquisite client services, building report through relationship building strategy and respectfulness.
• Practiced daily retail functions.
• Commission incentives.
• Largest prestige sales of over $3,000.

• Manager of Prestige department leading and educating up to 7 women in brand leadership and product education.
• Solo and group customer consultation for cosmetic and skin care questions or needs.
• Client retention daily; heavily detailed for prestige brands such as Clinique, Dermalogica and Benefit.
• Planned in-store, brand-focused events with vendors to increase daily sales by 20%.
• Collaborate with Beauty Advisors on new product launches and industry trends.
• Assist Salon Stylist in appointment setting and guests needs.
• Able to follow planograms, floor updates, and visual merchandising changes.

• Assistant buyer for mid to high-end Christian and inspirational related jewelry for nationwide audience as well as e-commerce.
• Product design and development.
• Assists with Visual Merchandising for retail stores including planogram builds.
• Cost reduction solutions in product offerings.
• Execute replenishment, confronted delivery concerns, and demand inventory increases, OTB Plans.
• Vendor communication and downsizing.
• Fast paced environment, always changing.
• General understanding of AS400-ERP Systems and Microsoft Excel.
• 20% Travel