Jerald F. White
Richmond,VA
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Results-driven Client Coordinator known for unparalleled productivity and efficient task completion. Possess specialized skills in client relationship management, project coordination, and process optimization. Excel in communication, problem-solving, and time management, ensuring successful outcomes in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Senior Client Coordinator
Tender Loving Care Home Health
Richmond, VA
07.2023 - Current
- Analyzed data from customer surveys to determine areas of improvement in product offerings or services provided.
- Trained junior staff members on various aspects of client management such as communication techniques, problem resolution skills.
- Ensured compliance with industry regulations when dealing with clients' needs or requests.
- Provided support to internal teams on client-related inquiries, requests, and complaints.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Responded promptly to inquiries from family members regarding their loved one's care plan.
- Provided emotional support and guidance to families of elderly clients.
- Facilitated communication between primary caregivers and other healthcare professionals involved in the patient's care.
- Maintained accurate records of client assessments, treatments and services provided.
CEO
JWhite Enterprises
Charlotte, North Carolina
01.2020 - Current
- Leads organization by establishing business direction and actualizing operational plans to meet goals.
- Builds strategic business partnerships by cultivating relationships with employees and experts.
- Oversees budgetary and financial activities and implemented strategies to grow business and profits.
- Creates social media strategies to increase sales and brand awareness across multiple platforms.
- Develops content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Conducts thorough interview processes to appoint new department heads.
Chief of Staff
LPL Global
Atlanta, GA
02.2023 - 06.2023
- Consulted and advised on building partnerships for The Confess Project (TCP).
- Strategized ways to leverage LPL Global.
- Responded to emails pertaining to growth and development for TCP and LPL Global.
- Created content and posts for social media platforms.
- Strategized social media and positioned the client as an expert in his field of mental health, while simultaneously establishing him as a serial entrepreneur.
- Negotiated deals on behalf of the client and LPL Global Speakers.
- Arranged radio interviews for the client.
- Fielded any opportunities to make sure that they are a good fit and aligned with the client's personal brand and TCP.
- Traveled with client on all speaking events/national interviews
- Served in the role of 'Handler' while traveling.
- Interacted with the speakers and team members about different tasks and expectations. (Security,Videographer, speakers)
- Served as the client's liaison (TCP, speaking gigs, etc.).
- Driver/chauffeur while traveling.
- Coordinated with the client's wife to ensure personal preferences are met.
- Assisted in wardrobe, grooming, and imaging for current and upcoming photo shoots and interviews.
Social Media/ Personal Brand Manager
LPL Global
Little Rock, AR
02.2021 - 02.2023
- Created content and post to social media platforms.
- Strategized social media and positions client as an expert in his field of mental health while simultaneously establishing him as a serial entrepreneur.
- Traveled with client on all speaking events/national interviews. that they are a good fit and aligned with client's personal brand and TCP
- Traveled with client on all speaking events/national interviews.
- Served the role as “Handler” while traveling
- Driver/chauffeur while on travel.
- Coordinated with clients wife to ensure personal preferences were met.
- Assisted in wardrobe, grooming, and imaging for current and upcoming photo shoots/interviews
- Prepared monthly calendar to manage online content across multiple platforms.
- Contributed ideas during strategic and conceptual brainstorming sessions.
Business Owner/Operator
JWhite Transportation
Charlotte, NC
03.2016 - 11.2020
- Made financial and logistics decisions in best interest of company.
- Took care of escalated customer concerns to increase satisfaction.
- Inspected vehicles for cleanliness and checked gas and oil levels prior to departure.
- Followed safety rules to keep clean driving record with no accidents or incidents.
- Achieved consistently high customer scores due to exceptional service.
- Upheld high standards of professionalism and discretion when working with high-value clients.
Social Media Manager
The HBCU App
Charlotte, NC
01.2016 - 01.2020
- Planned, created, and delivered social media strategies that produced sales.
- Exceeded the Instagram yearly follower acquisition goal by 2,000% of the HBCU App.
- Collaborated with web and art designers to create multimedia, web-friendly content that drives traffic to Facebook, Twitter, and Instagram platforms.
- Maintained social media content development by coordinating and implementing social media marketing communication.
- Functioned as a liaison and community manager between The HBCU App and their customers who were interested in learning further information about the application.
- Assisted supervisors during urban planning meetings, maintained project supplies, and assisted with the facilitators of The HBCU App.
- Worked with the marketing team to help strategize and execute promotional materials, product launches, and social media contests, often through promoted posts.
- Responsible for comment moderation, consumer interaction, and diffusing any online issues (complaints, returns, etc.).
- Initiated market research studies, and analyzed findings.
Marketing Manager
IeDapts
Charlotte, NC
09.2017 - 01.2019
- Updated content on a daily basis that provided brand awareness
- Developed online market strategies for various planning projects that would increase general knowledge of the brand
- Surpassed goals related to organic followers and the increase of presence of various platforms ( Instagram, Facebook)
- Functioned as liaison an community manager between Iedapts and their customers
- Developed and executed strategies to drive traffic to the website
- Saw 1000% boost in followers and 700% increase to page views on Instagram
- Responsible for tracking performance statistics and analytics for IeDapts
- Planned, created and managed promotions and social ad campaigns.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
Education
Social Work
Johnson C. Smith University
01.2005
Skills
- Strategic Planning
- Media Planning & Buying
- Technology implementation
- Instagram, Facebook Advertising
- Employee training
- Regulatory compliance
- Client management
- Customer Service & Support
- Market Research
- Organizational Skills
- Problem Solving and Decision-Making
- Business Development
- Emotional support
- Relationship building
Timeline
Senior Client Coordinator
Tender Loving Care Home Health
07.2023 - Current
Chief of Staff
LPL Global
02.2023 - 06.2023
Social Media/ Personal Brand Manager
LPL Global
02.2021 - 02.2023
CEO
JWhite Enterprises
01.2020 - Current
Marketing Manager
IeDapts
09.2017 - 01.2019
Business Owner/Operator
JWhite Transportation
03.2016 - 11.2020
Social Media Manager
The HBCU App
01.2016 - 01.2020
Social Work
Johnson C. Smith University
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