Jeramey Rogers
Senior Digital Marketer
Cambria Heights
Summary
Digital marketing leader with over 13 years of experience in developing and enhancing client operations and activation strategy. Specialization in simplifying the complexities of the advertising landscape, training teams to focus on meaningful tasks that drive change and create stronger partnerships.
Overview
15
15
years of professional experience
Work History
Director of Agency Partnerships
Vox Media
12.2021 - 11.2024
- Assisted in launch of the Agency Partnerships team, developing GTM strategy which resulted in closing 6 endeavor partnerships ranging from $10M - $40M+/ yr
- Managed relationships with IPG and GroupM senior stakeholders, fostering preferred partnerships across key accounts, agencies and LOB leads to ensure alignment with diverse priorities
- Analyzed Hold-Co performance through data, identify opportunities, and develop action plans aligned with company goals
- Trained sales teams on how to best utilize partnership structure to grow investment, led to 8 new account endeavors in 2024
- Collaborated with marketing to define value propositions for key growth areas identified through discussions with leadership across the holding company.
- Oversaw equity sponsorship programs, collaborating with sales leads on outreach strategy, positioning, and opportunity tracking.
- Resolved challenges with agency accounts, leveraging relationships with agency leadership to ensure mutually beneficial solutions.
- Facilitated agency leadership collaboration with company executives at industry events (e.g., SXSW, CES, Ad Week).
Group Director (VP), Digital Partnerships
Initiative
02.2016 - 12.2021
- Responsible for establishing the digital workflow for investment teams across clients in Kids & Family, Finance, Retail and Healthcare verticals.
- Managed 25+ employees, enhancing their expertise in areas like Data Analysis, Digital Activation, Paid Social, Negotiation, Audience Strategy, and Ad Operations, resulting in 13 promotions.
- Developed a strategy for LEGO to shift marketing focus from products to audiences, boosting cross-channel effectiveness and improving cost-per-reach by ~340% for shopper marketing efforts.
- Guided KPMG client in translating business objectives into digital media programs for B2B, including Account-Based Marketing, Bespoke Events, and Thought Leadership content, leading to expanded scope for the initiative.
- Forged partnerships with key publishers, achieving ~30% rate reductions and securing up to $600k in free media annually.
- Clients include LEGO, Cigna, KPMG, Godiva, USAA, FDA, Serta-Simmons, American Girl, Cigna and SeaWorld
- Associate Director: 2016 - 2017
- Director: 2017 - 2020
Digital Media Supervisor
Horizon Media
06.2014 - 02.2016
- Progressively evolved acquisition channel by identifying high value audiences, improving overall efficiency by 60%.
- Enhanced awareness campaigns from limited endemic partnerships into focusing on key audiences and channels (Programmatic, OTT, OLV, Display), resulting in lift brand health for CarMax.
- Implemented Dynamic Creative strategy showing relevant messages based on site visitation, improving KPI efficiency by ~70%.
- Established rate negotiation process which led to 60% decrease in costs across over 30 partners for Weight Watchers.
Planner Digital & Magazine Activation
Moxie Interactive / ZenithOptimedia
03.2012 - 06.2014
- Assisted Supervisor in managing daily client deliverables and media campaigns across Business Banking division of Chase.
- Led Business Banking media plan development targeting small business owners (SBO's) within first campaign utilizing Blue Kai DMP to access niche Chase CRM audiences.
- Developed first social Influencer campaign for L'Oreal Softsheen-Carson brand managing both outreach and contract negotiation.
Assistant Media Planner/Media Planner
KSL MEDIA INC
02.2011 - 03.2012
- Managed execution of Digital, Print, Radio and TV campaigns for MCU Bank, Friendly's, and Huntington Learning Center.
Marketing Intern
Bova Enterprises, Inc - IMarketing LTD - Blink Ads
02.2010 - 01.2011
- Marketing internships in web design, Affiliate Marketing and Social Media Management
Education
Bachelor's degree - Marketing Management
Baruch College
New York, NY 09.2008 - 2011.01
Skills
Data Analysis
Social Media
Strategies and Goals
Project Management
Teamwork / Collaboration
Digital Marketing
Knowledge of agency programs
Communication abilities
Negotiation
Accomplishments
- Closed 4 Hold Co endeavors in 2022 each for over $20M+ in revenue (2 were over $40M+)
- Established internal process for reporting on agency health relative to company pacing goals that was utilized across the department
- Developed 1:1 relationships with investment heads across all major hold cos that I managed in 2022
Timeline
Director of Agency Partnerships
Vox Media
12.2021 - 11.2024
Group Director (VP), Digital Partnerships
Initiative
02.2016 - 12.2021
Digital Media Supervisor
Horizon Media
06.2014 - 02.2016
Planner Digital & Magazine Activation
Moxie Interactive / ZenithOptimedia
03.2012 - 06.2014
Assistant Media Planner/Media Planner
KSL MEDIA INC
02.2011 - 03.2012
Marketing Intern
Bova Enterprises, Inc - IMarketing LTD - Blink Ads
02.2010 - 01.2011
Bachelor's degree - Marketing Management
Baruch College
09.2008 - 2011.01
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