Jerell Bernard
Digital Media Specialist
Cedar Park,TX
Summary
As a versatile Digital Media Specialist, I excel in elevating brand presence through strategic social media management, innovative content creation, and effective event marketing. My expertise spans Instagram, Facebook, and TikTok, where I drive engagement and growth. I bring a keen eye for detail in video production, photography, and graphic design, coupled with advanced skills in post-production to refine and enhance visual content. My proficiency in Final Cut Pro and Canva ensures high-quality deliverables that resonate with audiences. With a strong background in public relations and community outreach, I build meaningful partnerships that amplify brand impact. My blend of creativity, strategic insight, and technical proficiency makes me a strong candidate for driving impactful digital media initiatives.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Videographer/Photographer
Freelance
01.2023 - Current
- Executed over 50 video and photo projects, including high-profile sports events, weddings, and corporate functions, ensuring high client satisfaction.
- Crafted content optimized for social media and websites, increasing client engagement and visual impact by 30%.
- Built and nurtured strong client relationships, leading to a 40% growth in repeat business and positive client testimonials.
- Produced videos according to client specifications, including desired length, style and pace.
Media Director
She Got Game League
01.2021 - Current
- Formulated and implemented social media strategies that boosted engagement rates by 70% and expanded league visibility by 50%.
- Designed and produced 100+ graphics and video content pieces, enhancing brand identity and audience interaction.
- Administered social media channels, achieving a 50% increase in followers and interactions through strategic content management.
- Led event promotion efforts, contributing to a 40% rise in game attendance and reinforcing the league’s brand presence.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
Marketing Coordinator
For The Kingdom
01.2022 - 01.2023
- Designed and distributed 30+ marketing materials, elevating event promotion and partnership visibility within the Memphis area by 20%.
- Engaged with 15+ local schools and organizations to organize events, resulting in a 25% increase in regional brand recognition and participation.
- Developed and managed 10 newsletters and press releases, ensuring timely and effective communication with stakeholders.
- Oversaw social media management, driving a 45% increase in community interaction and furthering the organization’s mission
Education
Bachelor of Science - Marketing
University of Mississippi
University, MS 05.2001 -
Associate of Applied Science - Business
Northeast Mississippi Community College
Booneville, MS 05.2001 -
Skills
- Social Media Management: Expertise in Instagram, Facebook, TikTok
- Content Creation: Skilled in video editing, photography, graphic design
- Event Marketing: Effective promotion and marketing strategies
- Public Relations: Community outreach and partnership building
- Post-Production: Expertise in refining and enhancing visual content
- Technical Skills: Proficient in Final Cut Pro and Canva
Certification
Canva Design School
Timeline
Videographer/Photographer
Freelance
01.2023 - Current
Marketing Coordinator
For The Kingdom
01.2022 - 01.2023
Media Director
She Got Game League
01.2021 - Current
Canva Design School
01-2021
Hubspot Academy
01-2021
Bachelor of Science - Marketing
University of Mississippi
05.2001 -
Associate of Applied Science - Business
Northeast Mississippi Community College
05.2001 -