Jeremiah Hawkins
Detroit Metropolitan Area,MI
Summary
Results-driven Social Media and Digital Marketing professional with experience developing and executing data-informed content strategies across multiple platforms. Skilled in short-form content creation, brand voice alignment, community engagement, and social listening to identify trends and drive measurable growth. Adept at leveraging AI-powered tools to streamline workflows, optimize performance, and improve campaign efficiency. Known for delivering creative, conversion-focused messaging that strengthens brand presence and builds engaged online communities.
Overview
9
9
years of professional experience
Work History
Social Media Coordinator
The Center for Functional Health & Wellness
08.2024 - Current
- Designed paid client ads utilizing Meta Facebook Business Manager for use on diverse social media platforms.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Tracked key metrics and developed spreadsheets and data models.
- Strategized and developed video content for client's website and social media publications.
Content Creator
YouTube
04.2017 - Current
- Generated over 36,000 subscribers and 1,261,841 video views on a single channel
- Created, filmed, and edited original YouTube video content focused on audience engagement, education, and brand storytelling.
- Developed content ideas, scripts, titles, and thumbnails optimized for click-through rate (CTR) and viewer retention.
- Applied SEO best practices including keyword research, optimized descriptions, tags, and titles to improve video discoverability.
- Analyzed YouTube Studio analytics (watch time, audience retention, impressions, CTR) to refine content strategy and posting cadence.
- Maintained consistent upload schedules to grow subscriber base and increase channel visibility.
- Repurposed long-form YouTube content into short-form clips for cross-platform promotion (Shorts, Instagram, TikTok).
Social Media Strategist
EMortgage Funding
05.2024 - 02.2025
- Developed and executed multi-platform social media strategies to increase brand awareness, engagement, and audience growth.
- Created short-form video content, UGC, and copy aligned with brand voice and campaign goals.
Monitored social trends and audience insights to optimize content performance and posting strategy.
- Managed online communities by responding to comments, messages, and audience interactions to strengthen brand trust.
- Analyzed performance metrics (reach, engagement, conversions) and produced reports to guide strategy improvements.
- Collaborated with internal teams and clients to align content with marketing objectives and KPIs.
UGC Specialist
NOYZ
09.2024 - 11.2024
- Produced high‑quality, authentic user‑generated content (UGC) tailored to NOYZ’s brand voice for platforms including TikTok, Instagram Reels, YouTube Shorts, and Stories.
- Developed creative concepts, scripts, and visual assets that showcased product benefits and drove audience engagement.
- Collaborated with the NOYZ marketing team to align content with campaign goals, product launches, and seasonal promotions.
- Leveraged analytics (engagement, reach, watch time, click‑throughs) to optimize content performance and inform future creative strategy.
- Repurposed content into multiple formats to maximize reach across social channels and increase brand visibility.
- Monitored trends, audience behaviors, and platform insights to produce relevant, timely content that resonated with target consumers.
- Maintained consistent brand tone and aesthetic, reinforcing NOYZ’s identity and building community trust.
UGC Specialist
Codeway
08.2024 - 10.2024
- Created compelling user‑generated content (UGC) showcasing Retake AI Face & Selfie Editor features, benefits, and real‑world use cases across platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Developed creative concepts, scripts, and visuals tailored to the app’s audience, enhancing user understanding and encouraging downloads.
- Collaborated with Brand Codeway’s marketing team to align UGC with product updates, campaign goals, and promotional schedules.
- Leveraged platform analytics (engagement, reach, watch time, conversions) to optimize content strategy and improve performance over time.
- Repurposed content into multi‑format assets (short‑form videos, stories, and photo content) to maximize cross‑channel visibility and app awareness.
- Monitored social trends, audience behavior, and competitor content to create timely, relevant UGC that resonated with target users.
- Maintained consistent brand voice and aesthetic, reinforcing Retake AI’s identity and driving user engagement.
Content Creator / UGC Specialist
Relief
08.2024 - 10.2024
- Produced high-performing UGC and short-form video content for social platforms including Instagram and TikTok.
- Developed hooks, scripts, and visuals optimized for audience retention and conversion.
- Adapted content style to match diverse brand tones, audiences, and campaign goals.
- Tested content variations to identify top-performing formats and messaging.
- Delivered consistent, on-brand content under tight deadlines.
UGC Specialist
The Breadwinners Club
07.2024 - 08.2024
- Produced authentic, engaging user-generated content (UGC) featuring Actress Debby Ryan to promote personal branding and fan engagement across social platforms.
- Developed creative video concepts, scripts, and visuals aligned with Debby Ryan’s public image and The Breadwinners Club’s brand voice.
- Collaborated with talent, marketing, and creative teams to ensure content met campaign goals, deadlines, and brand standards.
- Optimized UGC for maximum engagement, reach, and audience retention on platforms including Instagram, TikTok, and YouTube Shorts.
- Analyzed performance metrics (views, likes, shares, comments) to inform content strategy and improve future campaigns.
- Repurposed content into multiple formats to maintain cross-platform visibility and strengthen fan interaction.
- Stayed up-to-date with trends and audience behaviors to produce relevant, timely content that resonated with target demographics.
Content Creator
Google
05.2018 - 06.2018
- Produced original video content for Google’s #ProudToCreate campaign with 1,659,651 video views, highlighting creativity and storytelling through digital media.
- Developed engaging scripts, visuals, and concepts that aligned with campaign objectives and brand voice.
- Filmed, edited, and optimized videos for maximum viewer engagement and social media reach.
- Applied SEO and platform best practices to increase visibility and audience interaction across YouTube and other digital channels.
- Collaborated with Google’s marketing team to ensure content met brand guidelines and project deadlines.
- Leveraged analytics to measure video performance, including watch time, engagement, and audience retention, adjusting strategy accordingly.
- Promoted inclusivity and creativity through authentic storytelling that resonated with diverse audiences.
Education
Associate of Arts - AA - Communication and Media Studies
Mott Community College
Flint, Michigan05-2019
Associate of Arts - AA - General Studies
Mott Community College
Flint, MI05-2019
Timeline
UGC Specialist
NOYZ
09.2024 - 11.2024
Social Media Coordinator
The Center for Functional Health & Wellness
08.2024 - Current
UGC Specialist
Codeway
08.2024 - 10.2024
Content Creator / UGC Specialist
Relief
08.2024 - 10.2024
UGC Specialist
The Breadwinners Club
07.2024 - 08.2024
Social Media Strategist
EMortgage Funding
05.2024 - 02.2025
Content Creator
Google
05.2018 - 06.2018
Content Creator
YouTube
04.2017 - Current
Associate of Arts - AA - Communication and Media Studies
Mott Community College
Associate of Arts - AA - General Studies
Mott Community College
Skills
Computer: Microsoft Office (Word, Excel, PowerPoint, Outlook) Google Workspace (Docs, Sheets, Slides) Data entry & data management Spreadsheet creation & basic formulas Social media platform management Content creation & digital communication Analytics, reporting & performance tracking Task management & remote collaboration tools AI & automation tools for productivity
Skills: Social Media Strategy & Campaign Planning Content Creation & UGC Development (Reels, Short-Form Video) Brand Voice & Community Management Trend Monitoring & Social Listening Analysis AI-Powered Marketing Tools & Automation Performance Analytics & Reporting (Engagement, Reach, Conversions) Influencer & Digital Brand Partnerships Creative Copywriting & Conversion-Focused Messaging
Interests: Personal development, Learning new skills, Technology & digital tools, Health & wellness, Creative problem-solving
Custom Section
Coursera (Social Media Management) February 2023, Coursera (Social Media Marketing) February 2023, Coursera (Google Foundations of Project Management) Coursera (Google Foundations of Digital Marketing & E-Commerce)