Performance driven professional with a Bachelor of Science in Marketing and strong foundation in analytics, business strategy, and customer engagement. Creative, detail-oriented, and knowledgeable, with the ability to translate data, identify opportunities, and drive effective results. Collaborates effectively within team environments while also working independently to achieve objectives. Seeking to transition into the financial services industry and applying transferable skills to operational excellence and client success.
Overview
3
3
years of professional experience
Work History
Marketing Specialist / Service Technician II
Fire Tech & Safety-New England
Tyngsboro, MA
10.2022 - Current
Analyze market trends and customer insights to inform strategic decisions.
Develop social media content and execute marketing initiatives to support brand visibility and engagement.
Run multi-channel campaigns (email, website, social media accounts, social events), manage timelines, follow curated content, creative testing and performance reporting.
Design and develop print marketing materials using Adobe Creative Suite to enhance brand visibility.
Research, evaluate, and present marketing campaign concepts and strategic recommendations to decision-makers.
Optimize site pages, improve customer service experience, marketing animation.
Analyze market trends and customer insights to influence future strategic decisions.
Plan and execute conferences, collaborate on roadshows, webinars, attendees follow-up, post-event analytics.
Partner with product, abide by legal compliance, accelerate growth, distribute materials, track content performance.