Jeremy Beck
COO
Centennial,CO
Summary
Entrepreneurial, results-driven executive leader with extensive experience scaling multi-location service organizations and driving strategic initiatives that unlock revenue growth, operational excellence, and enterprise value. Thrives at the intersection of vision and execution—translating big ideas into structured strategies, measurable milestones, and innovative product offerings that enhance customer experience and profitability. Proven success driving performance, aligning cross-functional teams, leading complex initiatives, and partnering with CEOs, boards, and investors to accelerate growth in the golf and hospitality.
Overview
20
20
years of professional experience
Work History
CHIEF OPERATING OFFICER
GOLFTEC
01.2019 - Current
- Operations lead and strategic visionary contributing to revenue growth from $60M to $200M+ through same store growth, store count expansion and a strategic acquisition. Directly manage six VPs to lead 250 stores and 1,000 employees.
- Developed seven Directors of Field Operations to achieve growth and deliver on customer experience resulting in Net Promoter score of 82 and 30% increase in customer LTV.
- Launched a successful employee engagement monitoring and feedback system to inform strategy and improve coach retention.
- Built and led a high-performing real estate team focused on process, innovation and ROIC.
- Streamlined domestic franchising to increase margins while expanding international franchising to South Africa and the UAE.
- Lead reimagined design Flagship in Manhattan
- Along with CEO represent GOLFTEC in strategic partnerships.
- Involved in branding, creative direction, media buying, and development of owned marketing channels.
SENIOR VICE PRESIDENT OF OPERATIONS
GOLFTEC
01.2014 - 01.2019
- Reported to the CEO and Co-Founder as one of four senior executives shaping strategy. Full P&L ownership as we evolved from $25M to $60M in revenue while increasing center level EBITDA margin. Expanded to nine VP and Director-Level reports and 350 employees.
- Established a franchisee valuation and acquisition strategy with transformational results.
- Developed a site selection-to-opening process improving speed to return capital by 50%.
- Lead strategy to partner with multiple municipal and private owned courses.
- Lead organizational transformation to modernize GOLFTEC coach training into the industry gold standard.
- Implemented a customer experience monitoring system to provide real-time insights and inform strategy.
- Played a major role in designing and executing a full brand transformation.
VICE PRESIDENT OF OPERATIONS
GOLFTEC
01.2006 - 01.2014
- Reported to the COO and Co-Founder while owning P&L for corporate stores. Established employee culture and store level processes while expanding from 10 to 90 corporate owned stores.
- Designed scalable sales management and operational systems.
- Lead pricing analysis and structure that increased AOV by 30%.
- Branded and implemented a standardized management system to improve SOP compliance.
- Developed a compensation model that lowered labor costs while increasing retention.
- Branded and authored a bi-weekly internal newsletter establishing GOLFTEC culture.
- Mentored 20 Store Managers into high-performing Regional Managers, creating a strong leadership pipeline that remains part of core GOLFTEC leadership today.
Education
Bachelor of Science - Business
Ferris State University
01.1999
Skills
Planning and execution
Strategic planning
Operations oversight
Executive leadership
HONORS & INVOLVEMENT
2017 – GOLFTEC named “Fast Company” 7th Most Innovative Company in Sports, 2021 – Colorado Section PGA Bill Strausbaugh (Mentorship and Integrity) Award, 2022 – GOLFTEC named “Fast Company” 3rd Most Innovative Company in Sports, Present – Ferris State University Professional Golf Management Advisory Board, Present – PGA of America National Employment Committee
Strategic Initiatives & Impact
- Grew revenue from $15M to $200M+ while expanding the global footprint to 250 locations across 7 countries by leading strategic initiatives that increased profitability, accelerated development timelines, and diversified revenue streams.
- Designed and implemented enterprise KPIs and real-time performance dashboards to provide visibility into ROI, forecast accuracy, and unit-level efficiency, enabling data-driven decision making and performance accountability.
- Accelerated real estate development and improved return on capital by 50% through streamlined processes and improved cross-functional collaboration.
- Spearheaded brand transformation and customer experience modernization that contributed to Fast Company recognition as one of the most innovative companies in sports (2017, 2022).
- Built strong private club and PGA relationships, including multiple on-course partnership expansions that deepened golf community integration and brand relevance.
- Developed leadership pipeline and organizational structure, promoting 20 Store Managers into Regional Managers and building seven Directors of Field Operations supporting culture, innovation, and growth.
- Expert Operational Finance and Unit-Level Performance
- Strategic Planning and Organizational Development
- Financial and Strategic Reporting to Private and Public Board of Directors
- Mergers and Acquisitions Expertise
Timeline
CHIEF OPERATING OFFICER
GOLFTEC
01.2019 - Current
SENIOR VICE PRESIDENT OF OPERATIONS
GOLFTEC
01.2014 - 01.2019
VICE PRESIDENT OF OPERATIONS
GOLFTEC
01.2006 - 01.2014
Bachelor of Science - Business
Ferris State University