Summary
Overview
Work History
Education
Skills
Affiliations
Awards
Timeline
Generic
Jeremy Bermender

Jeremy Bermender

Director of Marketing
Frisco,TX

Summary

Results-driven marketing director with a proven track record of leading high-impact digital initiatives that drive engagement, conversion, and brand growth. Passionate about mentoring and developing teams to achieve excellence in digital strategy and execution.

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Lifecycle Marketing Manager

Staccato
06.2023 - Current
  • Developed and executed full-funnel lifecycle marketing strategies, increasing customer retention rates by 22% and driving 10% revenue growth year over year.
  • Designed and optimized multi-channel nurture campaigns, leveraging email, SMS to improve engagement and conversion rates by 17%.
  • Implemented data-driven segmentation and personalization strategies, resulting in increased customer LTV (lifetime value) and decrease in churn.
  • Led A/B and multivariate testing initiatives, refining messaging, cadence, and automation workflows to maximize campaign effectiveness and ROI.
  • Collaborated cross-functionally with product, sales, and analytics teams to align marketing initiatives with customer journey insights and business objectives.

Digital Marketing Consultant

Bermender Consulting
07.2020 - Current
  • Management of multiple clients across various industries, overseeing the development and execution of web design and digital marketing projects to align with their business goals
  • Leadership of design teams, developers, and content strategists to build and maintain client websites, ensuring functionality, brand consistency, and seamless user experience.
  • Providing ongoing strategic guidance and project management, ensuring client web initiatives remained up to date with evolving technologies and industry trends.

Director of Marketing

Heroic Media
02.2022 - 06.2023
  • Developed and executed mission-driven marketing strategies, increasing donor engagement by 20% and boosting online fundraising revenue.
  • Led multi-channel campaigns (digital, email, social, and events) to expand brand awareness, resulting in a 40% increase in donor acquisition and retention.
  • Implemented data-driven donor segmentation and personalization strategies, enhancing communication effectiveness and increasing average gift sizes.
  • Oversaw brand positioning and thought leadership initiatives, elevating the organization’s visibility and credibility within the nonprofit sector.
  • Led and mentored a high-performing marketing team, fostering a culture of innovation and accountability to drive mission growth and supporter engagement.

Sr. Inbound Marketing Strategist

New Breed Marketing
07.2021 - 02.2023
  • Executed campaign strategy for a complex 115+ email nurture campaign that generated more than $500,000 in bottom-line revenue
  • Management of cross-functional teams including search engine strategists, content strategists, web development strategists, and more
  • Development of an account-based marketing strategy that led to a 40% increase in net new sales opportunities in 2 months
  • Led marketing training as a subject matter expert for internal and client-facing presentations
  • Worked closely with account teams to drive a 90% renewal rate for active clients
  • Created agency standard enterprise service delivery playbook that incorporated inbound strategies for team leads in complex and challenging client environments
  • Development of marketing strategies and goals with in depth competitor analysis, market-fit, development of buyer personas, and funnel stages
  • Managerial responsibility of in-house marketing teams and liaise with external vendors
  • Execution of marketing plans, project management, and reporting to executive leadership and board of directors

Director of Marketing and Communications

Catholic Charities Dallas
03.2020 - 07.2021
  • Revitalized email marketing strategy by leading a team of two into a donor-centric email approach, leading to over 10,000 subscribers and $550,000 in annual fundraising efforts
  • Increased Catholic Charities digital marketing reach by 10X in the first six months - including ad impressions, website traffic, and video views
  • Overhauled the marketing strategy with the development of audience personas, KPIs, goals, benchmarks, identifying bottlenecks, and incorporated cascading communications aligning with the organization's mission
  • Led the management of event marketing and day of video production for the first annual virtual gala, resulting in over 2 million dollars
  • Partnered with leaders across departments to maximize fundraising efforts by generating new opportunities with donor-centric and engaging marketing campaigns
  • Created and implemented a comprehensive strategy for a 2,000-person-attended annual fundraiser that raised over 2 million dollars
  • Built a robust brand awareness strategy that incorporated conferences, and speaking engagements, leading to donor awareness generating over $11M
  • Managed and implemented an extensive content marketing plan which included 10+ program videos highlighting organization pillars resulting in increased donor awareness and over $8.8 in fundraising goal
  • Led a team of 2 marketing associates and managed creative and technical agencies to successfully complete the annual marketing strategy

VP of Marketing

Atomic Design and Consulting
01.2015 - 01.2020
  • Increased agency revenue by $500,000 within 9 months by leading the integration of website lead scoring
  • Led a team of 5 with both technical and creative backgrounds, including web developers, content strategists, and sales to accomplish client goals
  • Promoted 4 times within a 5-year period for exhibiting leadership and growth capability
  • Developed a comprehensive digital marketing program that resulted in $200,000 in eCommerce sales in 4 months
  • Responsible for driving over 1+ billion brand impressions for agency clients in B2B and B2C verticals
  • Led digital marketing strategies in SEO, video, email, content marketing, PPC, and website development

Web Developer

Diocese of San Diego
01.2014 - 01.2016
  • Strategic deployment of organization APIs that integrated multi-department functions with 75+ users
  • Increased page traffic and site load speeds by 30% in 90 days
  • Established and refined brand voice and style guides based on research, analytics and insights
  • Led the creation of content strategy, design, and functionality of the website
  • Managed day-to-day postings on social channels and reported performance and replied to comments
  • Monitored trends in web and social media, and incorporated them as appropriate to increase user engagement and content effectiveness
  • Execution of large-scale event registration systems with highly custom and flexible social media integrations
  • Managed marketing content for social media, reporting activities and results to the organization's leadership team
  • Collaborated with department leaders to build marketing asset libraries

Digital Marketing Coordinator

ZOJO Media
01.2013 - 01.2014
  • Account management of agency client portfolio
  • Responsible for creative direction and execution of marketing assets for mid-market client that resulted in $545,000 of sold product
  • Management of support desk to provide customer service to clients
  • Provided marketing strategy for email campaigns, website conversions, and social media content/cadence
  • Production of monthly newsletter for retail client that generated $17,500 in website purchases over 6 month period
  • Visual design, copywriting, and coding for new website projects

Education

Bachelor of Science -

California State University, Chico
Chico, CA
08.2010 - 06.2015

Skills

Cross-Functional Collaboration

Team Leadership and Mentorship

Website Development (HTML/CSS)

Search Engine Optimization

Web Analytics

E-commerce

Conversion Rate Optimization

Responsive Web Development

API Integrations

Website Traffic Generation

Digital Brand Development

CMS Development (Wordpress, Magento, Drupal)

Online Advertising (Google Analytics)

Wireframing, Prototyping (Figma)

Affiliations

  • Dallas Executives Association, 2018-2019
  • SMU Digital Accelerator Advisory Board, 2017-2018

Awards

  • 32 Under 32, Ad2 Dallas, 2018
  • Top Advertising Professionals, American Advertising Federation, 2016

Timeline

Lifecycle Marketing Manager

Staccato
06.2023 - Current

Director of Marketing

Heroic Media
02.2022 - 06.2023

Sr. Inbound Marketing Strategist

New Breed Marketing
07.2021 - 02.2023

Digital Marketing Consultant

Bermender Consulting
07.2020 - Current

Director of Marketing and Communications

Catholic Charities Dallas
03.2020 - 07.2021

VP of Marketing

Atomic Design and Consulting
01.2015 - 01.2020

Web Developer

Diocese of San Diego
01.2014 - 01.2016

Digital Marketing Coordinator

ZOJO Media
01.2013 - 01.2014

Bachelor of Science -

California State University, Chico
08.2010 - 06.2015

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Jeremy BermenderDirector of Marketing