Jeremy Espersen

Clients include: Red Kap, Public Rec, Wildhawk, and non-profit organizations.

• Elevating brands through innovative and tailored creative and brand consulting services
• We focus on team development, creative strategies, and comprehensive creative operational services to unlock your brand's full potential, regardless of size or stage

• I lead the creative and brand teams and all initiatives across various channels
• This includes redesigning product architecture to enhance consumer navigation and laying the groundwork for future innovations
• After identifying our consumer profile, I am driving a project focused on brand positioning that aims to infuse life and meaning into the brand, transforming it from ordinary to captivating and impactful

• I established a creative team focused on agility and innovation, resulting in a 4,200% increase in brand impressions
• I directed brand voice and visuals across ten platforms for B2B and B2C markets, collaborating with organizations such as Secret Walls and TED
• Implementing project management systems, I improved workflow efficiency by 40% and increased social media followers by 390%, while e-commerce campaigns enhanced conversion rates by 45%

• Managed the internal creative team, external agencies, and freelancers to implement a 3D furniture modeling system, enhancing agile asset creation
• I defined the brand's creative direction, launched its inaugural consumer catalog, and collaborated across functions to set key performance indicators (KPIs)

• Developed strategic omnichannel campaigns that resulted in a 13.5% increase in overall company revenue
• I oversaw all content creation, managing over 250 projects each year, and implemented process improvements that boosted efficiency by 25%
• Furthermore, I led a diverse creative team of over 30 members, ensuring resources were effectively utilized and fostering innovative work processes

• Increased revenue streams from all digital channels by an average of 30% through strategic direction and management
• I led the digital creative team, overseeing email, web, social, and video assets while promoting collaboration between business and marketing leaders and external partners to ensure cohesive and impactful campaigns

• Progressed through various positions in the creative department, starting as a Graphic Designer and moving up to Senior Graphic Designer
• Led all creative choices for catalogs, packaging, and marketing materials while leading all art direction for lifestyle and product photography
• Created omnichannel assets, such as catalogs, packaging, and web graphics, while upholding brand standards for global visual consistency
• I led the partnership between Florsheim and the Duckie Brown fashion house, delivering visually striking and brand-aligned creative solutions