JEREMY GARTH
Green Bay,WI
Summary
Dynamic marketing professional with experience in digital strategy, creative execution, and fan engagement for one of the NFL’s most storied franchises. Skilled in campaign development, data-driven decision making, and cross-functional collaboration to deliver measurable growth and strengthen brand loyalty. Known for a high attention to detail, strategic thinking, and the ability to thrive in fast-paced, deadline-driven environments.
Overview
5
5
years of professional experience
Work History
Digital Marketing Coordinator
Green Bay Packers
01.2023 - Current
- Leads the organization’s email marketing strategy, deploying 3,500+ targeted email campaigns annually to support retail, events, ticketing, and fan engagement initiatives.
- Executed marketing efforts for the 2025 NFL Draft, contributing to a record-breaking turnout of 600,000+ visitors to Green Bay.
- Develop and present reports using PowerPoint and data visualization tools to communicate campaign performance and yearly metrics to internal stakeholders.
- Develops automated workflows using RStudio to streamline monthly performance reports, improving efficiency and accuracy across departments.
- Manages and deploy 40+ sweepstakes annually to drive audience acquisition, revenue growth, and brand loyalty.
- Collaborates cross-functionally with creative, content, and business operations teams to ensure aligned messaging and seamless execution.
- Serve as a mentor and teammate by helping others troubleshoot marketing platforms, understand performance data, and develop communication strategies.
Digital Marketing & Fan Insights Intern
Green Bay Packers
01.2022 - 01.2023
- Supported execution of email campaigns across departments including retail, events, and community outreach, gaining hands-on experience with large-scale NFL audience communications.
- Assisted in analyzing campaign metrics (open rates, CTR, conversions), and translated data into actionable recommendations for performance improvement.
- Researched fan behavior trends, retail performance, and league-wide benchmarks to inform stakeholder decisions and long-term strategy.
- Collaborated with the data analytics team to help build reports and dashboards, developing early proficiency in reporting tools and structured analysis.
- Created and presented internal decks outlining campaign results, fan engagement patterns, and sweepstakes participation insights.
Creative Services Manager
DesignedbyCarla
Huntsville, AL
01.2021 - 01.2021
- Led creative projects from concept through execution, aligning deliverables with client vision and brand standards to ensure consistency and impact.
- Streamlined workflow processes, improving project turnaround time and boosting team productivity.
- Developed and managed digital content across social media, websites, and marketing campaigns to drive engagement and meet client objectives.
- Presented performance reports and marketing insights to clients and senior leadership to guide strategic decisions.
- Served as primary account manager for key clients, coordinating events, promotions, and ongoing digital strategy execution.
Education
BBA - Marketing
Samford University
05-2021
Skills
- Marketing & Strategy: Brand Strategy Fan Engagement Testing & Optimization Campaign Execution
- Analytics & Technology: Data Analysis Data-Driven Decision Making Marketing Automation Tools HTML & CSS Development
- Creative & Executional: Creative Problem Solving Attention to Detail Strategic Thinking Process Optimization
- Collaboration & Leadership: Communication Team Collaboration Project Management Customer Service
Timeline
Digital Marketing Coordinator
Green Bay Packers
01.2023 - Current
Digital Marketing & Fan Insights Intern
Green Bay Packers
01.2022 - 01.2023
Creative Services Manager
DesignedbyCarla
01.2021 - 01.2021
BBA - Marketing
Samford University
Awards
2025 OMMA Award – Best Email Campaign or Single Execution
Recognized for innovative personalization and fan engagement, showcasing individualized stats such as games attended, loyalty points earned and spent, and total cheese curds consumed at Lambeau Field.