Jeremy Janeczko
Mesa,AZ
Summary
Dedicated and results-driven Marketing Director with a proven track record of orchestrating dynamic marketing strategies to drive brand growth and market share. With extensive experience leading cross-functional teams, I have successfully managed diverse portfolios of marketing initiatives. My strategic mindset, creative acumen, and data-driven approach have consistently delivered increased brand visibility, customer engagement, and revenue growth. Adept at brand management, team leadership, and innovation, I am passionate about driving marketing excellence and contributing to organizational success.
Overview
10
10
years of professional experience
Work History
Director, Marketing
Healthcare Outcomes Performance Company (HOPCo)
07.2021 - Current
- Strategically led a national marketing team responsible for overseeing multiple partnered brands across the country, managing a diverse portfolio of marketing initiatives, including digital advertising, social media, content marketing, email campaigns, and traditional media channels.
- Developed and executed comprehensive marketing strategies tailored to each brand's unique identity, objectives, and target audience based on business development goals.
- Oversaw marketing budgets, allocating resources efficiently to maximize ROI while maintaining fiscal responsibility.
- Was responsible for reporting marketing metrics to stakeholders and board members.
- Built incentive structures and accountability metrics across multifunctional teams to optimize productivity.
Manager, Marketing
Arizona Hand To Shoulder Center
04.2020 - 06.2021
- Worked directly with Executive team and board members to develop marketing strategy based on business development goals.
- Managed, maintained, and developed digital marketing campaigns, SEO strategies, and web development.
- Established a B2B platform, cultivating industry connections that directly influenced ROI.
- Worked directly with operations team and administrative management to enhance patient experience.
- Supervised marketing budgets to optimize resource allocation for maximum ROI while upholding fiscal responsibility.
Marketing Specialist
Everything Etched
07.2019 - 03.2020
- Collaborated with product managers, designers, and marketing teams to develop content that aligns with product launches, campaigns, and sales initiatives.
- Developed content libraries to align with seasonal changes in the market.
- Worked directly with marketing leadership to develop B2B strategy.
- Collaborated with leadership to create digital marketing strategy.
- Responsible for design work, photo production, videography and editing.
Content Developer
TVLR
01.2015 - 08.2019
- Worked directly with sponsors, NGOs, government officials, and media outlets to develop content on a project basis that would meet the overall goals of all stakeholders involved.
- Developed proposals to secure funding for planned initiatives.
- Created timelines in response to project details and stakeholders' expectations.
- Conducted logistics planning for expeditions.
- Developed compelling narratives and visuals to support project goals.
Director, Communications
Dx Economix
05.2013 - 01.2015
- Oversaw brand development, and key positioning for brand messaging.
- Worked closely with organizational leadership and board of directors to prepare press releases and foster media relationships.
- Managed public speaking opportunities and developed messaging to garner industry interest.
- Worked with leadership to develop proposals for B2B relationships.
Education
BA HONS - Broadcast Journalism
Edinburgh Napier University
Edinburgh, Scotland. 05.2013
Skills
- Strategic marketing
- Digital marketing
- Content development
- Budgetary planning
- Campaign management
- Data analytics
- Web development
- Team management
- Project management
Timeline
Director, Marketing
Healthcare Outcomes Performance Company (HOPCo)
07.2021 - Current
Manager, Marketing
Arizona Hand To Shoulder Center
04.2020 - 06.2021
Marketing Specialist
Everything Etched
07.2019 - 03.2020
Content Developer
TVLR
01.2015 - 08.2019
Director, Communications
Dx Economix
05.2013 - 01.2015
BA HONS - Broadcast Journalism
Edinburgh Napier University
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