Jeremy LeCroy
Trophy Club,TX
Summary
20+ years of consistently successful management experience in the complex, ultra-competitive retail industry. 12 years of multi-unit experience, overseeing 15 stores, 2700 employees, and up to $830M in sales. Achieved tremendous results in every role, consistently driving key performance metrics to top-tier rankings. Won several awards for extraordinary sales, inventory shrink control, and overall performance results. Expertise in every aspect of the business, including planning, people, product, P&L, and project management.
Overview
22
22
years of professional experience
Work History
General Manager
Bass Pro Shops Outdoor World
09.2023 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee engagement.
- Developed and implemented strategies to increase sales and profitability across a diverse sales platform of firearms, watersports, ATV's and softlines.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Drove compliance around the complexities of firearm sales through partnership with the ATF
District Manager
Lowe's Home Improvement
01.2012 - 06.2023
- Promoted to take over a struggling North Dallas district after great success as a store manager in Arizona
- Oversee every aspect of 15 stores (up to117,000 square feet each), including a high-profile location in Frisco
- Took over a district that underperformed for the previous 18 months under 3 different district managers
- Implemented higher standards in all areas and established it as one of the best in the company
- Nearly doubled the sales volume – improved from $425M in 2012 to $828M by 2021 (2022: $830-840M)
- Led the district to11th in the entire company for total sales (top 10% out of 136 districts)
- Delivered double-digit increases vs
- Plan and LY for the last 4 years with a high of +29% comp growth
- Achieved 119% of the sales plan in 2021 – top 10 in the entire company
- Ranked 1st for pro/contractor sales vs
- Plan for 3 years, and YOY pro sales penetration growth for 5 years
- Honored with the company’s very first award for #1 pro/contractor sales vs
- Plan (2021)
- Launched new omni-channel programs – ranked 1st in the region (9 districts) for ecommerce sales
- Improved every facet of the customer experience, including service, inventory levels, and store standards
- Led the district to the top 3 in the region for overall customer satisfaction
- Ranked in the top 3 in other metrics, including average sale, customer loyalty, and warranty attachments
- Maximized efficiency in all areas – surpassed the profit plan 9 out of 10 years with a high of +31%
- Strengthened loss prevention controls and reduced inventory shrink the first year by 4 bps
- Awarded for the best inventory results vs
- Plan in the entire western division (twice)
- Managed payroll/labor costs well within budget every year but one
- Built a very strong culture – improved communication, accountability, engagement, retention, and more
- Ranked1st in the entire division for YOY increase in employee satisfaction the first year
- Recruited and hired 8 new store managers externally over the 10 years
- Identified, developed, and promoted 18 high-potential assistant store managers up to store manager
- Maintained very high safety standards – ranked1st in the region on safety audits twice
- Led the district through COVID – introduced new safety protocols and maintained a high level of morale
- 15 stores in North Dallas (2700 employees, $830M+ in total annual sales)
Store Manager
Lowe's Home Improvement
01.2005 - 01.2012
- Promoted to take over a Tucson store that was in complete disarray after serving as operations manager in Mesa
- Led a very strong team of 16 managers and up to 200 associates in a 117,000 square foot building
- Quickly turned around a store that ranked last in the district/region in several critical areas prior to arrival
- Firmly established it as a top location despite the opening of 3 new sister stores in the area
- Earned 3 “Winner’s Circle” awards as one of the top stores in the entire company (2005,2010, and2011)
- Ranked in the top 2 in the district (14 stores) for sales volume by the end of the first year
- Drove the store to 3rd in the district for sales performance vs Plan
- Delivered a double-digit sales increase in the first year – ranked 4th in the district for YOY comp growth
- Recorded another double-digit increase the last year, resulting in a promotion to district manager
- Dramatically improved store standards and the overall customer experience
- Drove customer satisfaction scores from approximately 55th to 3rd in the entire region (59 stores) by 2008
- Exceeded profit expectations almost every year – finished at 120% or highe r3 times
- Reduced shrink from 1.80% to 0.78% – improved from 59th to 1st in the entire region for shrink control
- Significantly improved the culture and overall employee experience
- Increased employee satisfaction scores from 47% to 86% – improved from 59th to 4th in the entire region
- Developed and promoted 30+ top performers to higher-level positions in the store and district
- Directed 2 major store remodels – completed both projects on schedule and within budget
- Won multiple “Top Contributor” awards for outstanding performance in the district
- Honored with the “Community Heroes Project of the Year” in 2011 (only recipient in the entire company)
- Tucson, Arizona (150-200 associates, $42M in annual sales)
Operations Manager
Lowe's Home Improvement
01.2003 - 01.2005
- Promoted to a newly created operations manager position, serving as second-in-command to the store manager in a 114,000 square foot location
- Provided leadership and support to 15 managers and up to 200 associates
- Consistently ranked 1st in the district (8 stores) for sales volume, pro sales, and overall sales performance
- Exceeded sales & profit expectations by double digits while meeting shrink/payroll/expense budgets
- Mesa, Arizona (150-200 associates)
Education
Business Management Certificate -
Flagler School of Business, University of North Carolina
Skills
- Leadership and team building
- Operations management
- Effective leader
- Training and coaching
- Customer relations
- P&L management
- Strategic planning
- Problem resolution
Affiliations
Current volunteer experience as a board member for the Pro Players Foundation
Timeline
General Manager
Bass Pro Shops Outdoor World
09.2023 - Current
District Manager
Lowe's Home Improvement
01.2012 - 06.2023
Store Manager
Lowe's Home Improvement
01.2005 - 01.2012
Operations Manager
Lowe's Home Improvement
01.2003 - 01.2005
Business Management Certificate -
Flagler School of Business, University of North Carolina