Reading, Writing, Boxing, Fitness, Philosophy, Psychology, Criminology, Behavioral Profiling, Body Language Analysis, Artificial Intelligence, Communication, Spiritual Exploration, and Personal Growth
JEREMY LI
Irvine,CA
Summary
Passionate about applying first principles thinking to complex interdisciplinary problems across technology, psychology, and economics. Values direct and efficient communication, is not afraid to ask difficult questions, and excels at transforming imaginative strategic ideas into executable ventures built from zero to one. Demonstrates strong psychological resilience and composure under pressure, with the ability to respond effectively to uncertainty, crisis, and rapid change. Guided by internal principles and a deep sense of social responsibility, committed to long term impact as both an idealist and a long term builder. Deeply motivated to support young people in their personal growth journey, with a particular focus on strengthening self agency, initiative, and the ability to translate intention into meaningful action.
Overview
3
3
years of professional experience
Work History
Founder and Chief Executive Officer
W.A.Y. SOLUTION INC.
Irvine, CA
06.2023 - Current
UNI
Founder and Project Director
October 2025 to Present
• Building UNI, an AI driven behavioral technology platform designed to help young adults overcome procrastination and rebuild self agency through structured action systems
• Conducting deep behavioral research and user interviews to validate initiation friction, emotional regulation, and habit formation mechanisms
• Selected for UCI Stella Zhang New Venture Competition and currently participating in NSF I Corps customer discovery program
• Preparing SBIR Phase I funding pathway and engaging with early stage venture capital networks
• Leading interdisciplinary product development across behavioral science, AI systems design, gamified user experience, and growth strategy
• Developing MVP prototypes and refining commercialization strategy post graduation
UC Voyage E Commerce Campus Initiative
Founder and Program Director
July 2023 to January 2024
• Co founded and led a semester long nonprofit e commerce training initiative serving over 50 Chinese speaking students across UCLA, UCI, and UCSD
• Designed the program structure, curriculum framework, and partnership strategy across multiple UC campuses
• Built cross campus operational systems including content production, student mentorship, digital marketing training, and project execution
• Integrated academic, entrepreneurial, and digital commerce resources to create a practical hands on learning model
• Successfully completed the program as a one cycle initiative and delivered measurable student engagement and skill development outcomes
Founder and Executive Officer
GL Homegoods Corp.
Irvine, CA
06.2024 - Current
DonaHöna
Founder
• Launched a direct to consumer ergonomic wellness brand from zero to one
• Led brand positioning, product development, supply chain sourcing, Amazon and Shopify expansion
• Achieved early product market validation and initial North American customer acquisition
Donama
Founder
• Developed a lifestyle and home focused sub brand under GL Home Goods
• Led global brand expansion strategy, including cross border market positioning and digital localization
• Designed multichannel growth framework combining content marketing, DTC operations, and cross platform distribution
CureCare Medical Skincare
Cross Border E Commerce Consultant
January 2025 to June 2025
• Led U.S. market entry strategy for a Chinese medical skincare brand
• Designed global expansion framework including product localization, regulatory considerations, and digital channel development
• Built cross border e commerce roadmap covering Amazon, independent site operations, and performance marketing
• Provided brand positioning and U.S. consumer segmentation analysis
L'affinement Home Furniture
Growth and Market Expansion Consultant
March 2024 to August 2024
• Designed North American growth expansion strategy for a furniture brand entering cross border markets
• Structured DTC conversion funnel and digital acquisition strategy
• Advised on brand storytelling, content positioning, and scalable operational systems
Marketing Manager
University of California, Irvine, WISE Initiative
Irvine
09.2025 - 11.2025
• Led digital marketing and content operations for the School of Social Ecology student organization
• Managed brand visibility across Newsletter and WISE Wednesday student engagement channels
• Organized online and offline promotional initiatives to increase campus reach and event participation
• Coordinated cross department partnerships including student services and academic units
Education
Bachelor of Arts - Psychology
University of California, Irvine
Irvine, CA11-2025
Skills
Psychological Background and Behavioral Systems
Academic training in psychological science with focus on behavioral mechanisms, emotional regulation, cognitive bias, and human motivation Experienced in applying behavioral research principles to product design, user engagement systems, and action initiation frameworks
Language Proficiency
Native level fluency in both English and Mandarin Chinese, with the ability to communicate effectively in complex business environments Experienced in cross cultural negotiation, public speaking, and strategic presentation delivery
Project Management
Extensive experience leading cross cultural and cross regional brand development initiatives including The Voyage Program and DONAMA Capable of designing partnership structures, coordinating international teams, and driving execution across cross border and multi market environments
Cross Cultural Communication and Research
Strong cross cultural communication capability with the ability to analyze user psychology and market demand across diverse cultural contexts Skilled in qualitative research and customer interviews to identify core pain points and translate market insights into full funnel brand strategy and positioning frameworks
Productivity and AI Tools
Proficient in collaborative workflow platforms including Notion, Canva, Gamma, Google Suite, and Manus to build efficient operational systems Advanced application of generative AI tools such as Midjourney and ChatGPT for content development, brand visualization, and rapid product prototyping
Interests
Timeline
Marketing Manager
University of California, Irvine, WISE Initiative
09.2025 - 11.2025
Founder and Executive Officer
GL Homegoods Corp.
06.2024 - Current
Founder and Chief Executive Officer
W.A.Y. SOLUTION INC.
06.2023 - Current
Bachelor of Arts - Psychology
University of California, Irvine