Customer oriented Business Development, Product Development and General Manager with over 20 years' experience focused on developing new markets, optimizing sales and profitability, and initiating/growing businesses within existing enterprises. Self-starter accustomed to working autonomously and delivering against objectives and goals. Adaptive and deadline-oriented with capacity to execute and complete multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen.
Overview
23
23
years of professional experience
Work History
Business Development, Nutra
Lubrizol Advanced Materials
08.2021 - Current
Responsible for all Sales/Marketing strategies for North American market.
Sold to direct customers in North America to increase market presence and profitability
Managed distributor to optimize growth strategies and execution
Senior Sales Executive
Chr. Hansen
07.2020 - 08.2021
Transitioned to Commercial Lead, Andean countries for Chr. Hansen Human Health following the acquisition of UAS Labs by Chr. Hansen and the integration of the two companies as of July 1, 2021
Identified and developed new opportunities of the combined Chr. Hansen/ UAS Labs portfolio with existing customers as well as new customers in the territory including leading pharmaceutical companies, retail/health companies and direct to consumer companies
Assisted customers with new product development leveraging both science and innovative packaging
Continued to manage key customers in the USA to close sales of >$2.5 million USD per year in both human health and companion animal health
Built and maintained loyal, long-term customer relationships through effective account management
Tracked monthly sales to generate reports for business development planning
Participated in organizational transformation and implementation activities to monitor corporate integration
Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits
Liaised with cross-functional teams to develop product positioning strategies.
Sales Director, Emerging Markets
UAS Labs
02.2020 - 07.2020
Boosted sales by >200% in less than 1 year through new and improved marketing approaches and matching portfolio to customer needs
Effectively managed time/resources to meet sales objectives
Strengthened customer sales across both LATAM customers and Companion Animal customers through optimal business development activities
Boosted customer numbers by almost 20 direct customers in only 10 months
Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
Owner and Director
Dry Food New Zealand, Ltd. And NGF Nutritional
09.2015 - 12.2020
Oversaw all functions (e.g. sales, marketing, product development, quality, manufacturing, R&D, etc.) and managed the P&L
Introduced branding and marketing differentiation of products to match price to value
Created new consumer products for customers utilizing Dry Food and NGF ingredients with a specific emphasis on cost and substantiated consumer messaging based on market regulations
Developed and commercialized new ingredients for companion animal and human nutritional markets
Expanded customer base to include the largest marketer of bone broth powder in North America and the top companion animal supplement brand in the UK
Secured long-term accounts, managing sales presentations to promote product and brand benefits
Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin
Set pricing structures according to market analytics and emerging trends
Supervised performance of workers with goals of improving productivity, efficiency and cost savings
Analyzed client business needs and assisted in determining appropriate resources and strategies
Developed business and marketing plans and prepared monthly financial reports.
Senior Director/ General Manager
Novus International (NNB/Stratum Nutrition)
08.2006 - 10.2016
Created the human and companion animal nutrition division Novus Nutrition Brands, LLC (NNB)
Developed and launched the equine and canine health brand ARENUS under the NNB legal entity, achieving greater than $3MM in consumer sales within the first 4 years through both organic sales and acquisitions
Developed and launched the human nutrition brand STRATUM NUTRITION under the NNB legal entity, achieving almost $10MM in global B2B sales within the first 4 years through both organic sales and acquisition/joint ventures
Initiated and managed business relationships with key CPG accounts including Bayer, Pfizer, Church & Dwight, RB, Hills, Nestle Purina, etc
Developed and gave presentations to support customers/distributors in North America, China, Japan, Australia and Europe at key tradeshows such as Natural Products Expo West, Food Ingredients China, HI Japan, and Vitafoods
Lead new product development of a custom ingredient to meet needs of a key customer and regained business of c. 1 MM per year while leveraging Novus investments/IP that were underutilized
Identified and solved complex strategy problems to drive organizational goals
Lead team of up to 70+ employees in all operations including sales, service, research & development, operations, accounting, and office functions
Created effective 5+ year business plans to focus strategic decisions on exceeding long-term objectives
Drove organizational transformation and implementation activities to advance corporate restructures and improve profitability
Senior Sales Manager
Capsugel
11.2005 - 08.2006
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals of > $13 MM
Assisted customers with product development of emerging LiCaps technology to launch successful new consumer products resulting in > $1MM of new sales
Directed work of efficient cross-functional team maintaining accurate sales, inventory and order documentation.
Senior Director, PD and Strategic Sourcing
Garden Of Life
07.2001 - 10.2005
Lead the formulation and development of >100 new products in the Garden of Life and private label portfolio
Managed the R&D department consisting of PhDs and MDs to revise and develop products that met all regulatory requirements for identity, purity, potency, etc. and had sufficient scientific evidence to support label claims
Acted as the primary liaison between R&D and Marketing to assure that all new products were designed to support desired consumer messaging
Education
Bachelor of Science - Biology With Chemistry
Missouri State University
Springfield, MO
12.1999
Skills
Leadership and team building
Business and Market development
Sales leadership and development
Product Development and Strategic Sourcing
Cross-functional team management
Performance improvements
Proficient in Microsoft Office software Skilled in CRM applications HubSpot and Salesforce
Profit and loss accountability
Sales planning and implementation
Advanced spoken and written Spanish
Accomplishments
Development of "new to the world" consumer products, technologies and ingredients
Board Member, Council for Responsible Nutrition
Innovation of new business models to secure distribution rights of emerging technologies
Creation of global supply and distribution networks
Reverse engineering and redevelopment of the #1 natural products store consumer probiotic
Affiliations
Harvard Agri-Business Seminar completion, Jan 2010.
Board Member, ESM Technologies, 2010-2016
Board Member, Council for Responsible Nutrition, 2015-2016
Account Service Representative/Administrative Assistant at Arvest Bank Group Inc.Account Service Representative/Administrative Assistant at Arvest Bank Group Inc.