Open To Work
Jeremy T. Hall
Fredericksburg
Work Preference
Summary
Director of market research and advertising initiatives, providing strategic direction for military recruiting programs. Successfully directed integrated media campaigns that garnered over 87 million web visits, while managing substantial budgets and fostering collaboration among 18 DOD and DHS agencies to drive effective recruiting outcomes.
Overview
17
17
years of professional experience
Work History
Director, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
Alexandria
01.2023 - Current
- Directed national integrated media campaigns targeting young adults and influencers, achieving over 87 million web visits.
- Advised DOD leaders with market research insights to guide policy, refine marketing strategies, and influence target market behaviors.
- Oversaw DOD marketing program policy to strengthen military recruiting efforts and enhance the recruiting environment.
- Directed the production of all media assets to include, TV/radio spots; social media, digital media, OOH, direct marketing and interactive media.
- Managed multiple contractor teams in research and marketing with over 150 employees on contracts valued at over $550 million.
- Led seven continuous fielding national studies using qualitative and quantitative methods to identify factors influencing target market behaviors.
- Directed trend analyses identifying challenges and opportunities in market shifts to inform operational and strategy refinements.
- Collaborated with stakeholders to refine data collection and topics of research; analytic reporting and cross-organization outreach strategies.
- Generated 2 million link-offs to services' websites through targeted outreach over five years.
- Coordinated cross-departmental research and marketing activities to enhance collaboration and optimize key performance indicators.
Deputy Director/Chief of Market Research, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
Alexandria
01.2019 - 01.2023
- Coordinated all budget planning, staffing requirements, and operational management for the JAMRS program, supporting 18 DoD and Department of Homeland Security (DHS) agencies’ recruiting operations, policies, and programs.
- Assisted in planning and managing annual program operating budget of up to $60M, overseeing two service contracts valued at $194M and $70M, and directly supervising 27 contractors supporting market research and survey services.
- Lead the development, execution, and dissemination of surveys to track the military’s primary target markets for enlistment and officer commissioning programs and execute research studies to assess recruiting marketplace conditions.
- Developed strategic planning for JAMRS Market Research Branch, establishing measurable goals and execution plans for market research functions.
- Assist the Director in the development and execution of national outreach campaigns, the joint publication Futures magazine, public-facing websites, social media, earned media engagements, and media relations.
- Evaluated program operations effectiveness and implemented changes to enhance efficiency.
- Evaluated program operations effectiveness, implementing necessary changes to enhance efficiency.
- Managed direct supervision of 27 contractors focused on market research and survey services.
Chief of Market Research, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
Alexandria
01.2014 - 01.2019
- Managed annual operating budget of up to $11M for market research and survey services, ensuring alignment with strategic goals and effective allocation of resources.
- Administered large-scale tracking surveys on career decision-making among recruitment-age youth and military recruiting populations, delivering insights to enhance recruitment strategies.
- Acted as SME, providing professional advice on the application of market research studies at the Joint Services level.
- Led onboarding training and performance management for a team of two federal employees and three military liaison officers, overseeing design and execution of market research to inform personnel procurement operations.
Project Leader
Fors Marsh Group
Arlington
01.2013 - 01.2014
- Guided design and execution of joint-level military recruitment projects supporting JAMRS program.
- Developed Market Analyses & Segmentation Portal (MARSAAP) delivering zip-code and Direct Market Area (DMA) level population, eligibility, and propensity data for Services; executed Department of Defense Advertising Tracking study and conducted over 30 briefings on influencer and youth markets for DOD stakeholders.
- Led cross-functional teams to develop and implement project plans.
- Coordinated stakeholder meetings to align project objectives and expectations.
- Managed project timelines to ensure on-time delivery of milestones.
Market Research & Analysis Officer
Marine Corps Recruiting Command
Quantico
01.2009 - 01.2013
- Created a manpower allocation model incorporating population data, college attendance rates, and market segmentation data to effectively define officer and enlisted target markets, optimizing allocation of over 3,116 recruiters and $90 million in recruiting resources.
- Analyzed correlations among key recruiting variables to assess marginal impacts of recruiter numbers on target market populations.
- Implemented a transformative organizational structure for improved measurement and tracking of workforce production.
- Realized savings to the command were estimated at $1.7 million in annual manpower costs.
- Initiated a new methodology for measuring capacity and manpower utilization within the recruiting force.
Education
Master of Science - Management
Naval Postgraduate School
Monterrey, CA01-2009
Bachelor of Science - Business Administration
The Ohio State University
Columbus, OH01-2003
Skills
- Market Research
- Target Audience Analysis
- Segmentation/Cluster Analyses
- Career and Consumer Decision Research
- Program Evaluation
- Advertising strategy
- Program Management
- Budget management
- Strategic collaboration
- Partnership development
- Corporate communications
- Creative Content Development
- Talent Acquisition Strategy
- Client relations
- Leadership
- Personnel development
Timeline
Director, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
01.2023 - Current
Deputy Director/Chief of Market Research, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
01.2019 - 01.2023
Chief of Market Research, Joint Advertising, Market Research, and Studies Program (JAMRS)
Defense Personnel Analytics Center/Office of People Analytics (DPAC/OPA), Defense Human Resources Activity (DHRA)
01.2014 - 01.2019
Project Leader
Fors Marsh Group
01.2013 - 01.2014
Market Research & Analysis Officer
Marine Corps Recruiting Command
01.2009 - 01.2013
Master of Science - Management
Naval Postgraduate School
Bachelor of Science - Business Administration
The Ohio State University