Jeri Lyn Egbert

Built the North America Field and Channel Marketing team to help pivot the company into Cloud Security space. Crafted targeted strategies and budgets for each sub-region, ensuring optimal ROI on all corporate initiatives. Leveraged advanced data analytics and intent insights to drive continuous improvement and maximize program effectiveness. Committed to achieving the primary objectives of securing net new logos and accelerating pipeline and sales cycles.

Key Responsibilities:

• Recruited, hired and trained high-performing North America Field Marketing Team within 6 months, comprising 5 FMMs, 1 coordinator, and 1 Regional Campaign Manager.
• North America Field Marketing team is currently driving 42% of all sourced Opportunities in FY24.
• Crafted region-specific strategies and provided guidance for plan development, accounting for unique requirements of each team and region.
• Established and launched global Channel MDF program.
• Collaborate with Marketing Ops to define targets, goals, and create dashboards for easy program measurement.
• Work closely with our Social Media, Webinar, Ads, and Campaigns teams to expand program reach and drive product adoption.
• Partner with BDR Management to ensure successful follow-up for programs and events, developing top-performing campaigns to support setting sales meeting and drive opportunity conversion and acceleration
• Built and trained team on targeted 1:1 programs aimed at top 20 prospect accounts within Ideal Customer Profile (ICP).
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Collaborate with counterparts in EMEA and APAC to share program insights and pivot content across regions while maintaining a regional focus.
• Develop and Manage strategies and tactics for our CISO outreach and educations programs, elevating awareness, relationship building and thought leadership within Executive circles.

Oversaw a team of 5 Regional Marketing Managers/Specialists across the US West and TOLA regions, providing support for all verticals within Corporate and Enterprise segments across 10 Sales teams. Collaborated closely with the team to develop strategic plans and budgets for each sub-region, analyzed program data and campaign performance, and optimized initiatives to drive pipeline and accelerate sales cycles.

Key Responsibilities:

• Was primary Marketing liaison for field sales and SDR teams, channel partners, and technology alliances.
• Designed strategic programs and integrated campaigns tailored to each region to generate meetings for Account Executives, driving new opportunities and pipeline. Regional Marketing contributed to 31% of overall sourced pipeline (averaging $7-9 million per quarter).
• Maintained in-depth understanding of target audiences, including pain points, spending behaviors, key projects, and competitive solutions.
• Identified relevant industry events and secured appropriate participation levels to maximize brand exposure.
• Executed multi-touch demand generation activities, such as direct mail, seminars, tradeshows, and networking events, to nurture pipeline growth, monitor lead flow, and achieve quarterly goals.
• Conducted comprehensive ROI analysis for all activities and continuously evaluated sales funnel to identify areas for improvement.
• Managed recruitment, termination, and performance management of Regional Managers to ensure quarterly goals and targets were met, providing support as needed.

Led end-to-end planning, execution, analysis, and optimization of all marketing initiatives for Southern California Commercial, Enterprise, and Healthcare West sales teams at Nutanix. Focused on increasing awareness, driving demand, and building pipeline, while collaborating closely with go-to-market partners to execute events, demand generation programs, and activities.

Key Responsibilities:

• Cultivated and maintained strong relationships with local sales teams, channel partners, and technology alliance partners to foster collaboration and alignment.
• Developed a comprehensive understanding of target audiences, including pain points, spending profiles, key projects, and competing solutions.
• Aligned and customized global programs to suit regional needs effectively.
• Formulated quarterly and yearly marketing plans in collaboration with national and alliance partners, incorporating direct field events and account-based marketing strategies.
• Executed multi-touch demand generation activities, such as direct mail, seminars, tradeshows, and networking events, to drive pipeline growth, track lead flow, and meet quarterly goals.
• Identified and secured participation in relevant industry events to maximize brand exposure and engagement.
• Conducted rigorous ROI analysis for all activities and continually evaluated sales funnel to identify areas for improvement.
• Collaborated closely with partners and distributors to develop effective campaigns and leverage Market Development Funds (MDF) for enhanced results.

Planned and managed all Marketing initiatives, overseeing branding, digital strategy, marketing automation, and event management. Orchestrated strategic planning and tactical execution of marketing plans, lead generation campaigns, and sales collateral aligned with manufacturer products and services.

Key Accomplishments:

• Spearheaded launch of new website within first 45 days of tenure.
• Refreshed branding, messaging, and visual identity to enhance market appeal.
• Developed and managed Annual Marketing Plan and Budget to optimize resource allocation.
• Formulated and executed Marketing Automation strategies to streamline processes and enhance engagement.
• Enhanced digital footprint and improved SEO to increase online visibility and brand awareness.
• Executed targeted Demand Generation Direct Mail Campaigns utilizing existing and Net New contacts from target accounts.
• Planned and executed events and annual Symposium to engage customers and drive business growth.
• Collaborated with partners and distributors to develop effective campaigns and leverage Market Development Funds (MDF) for enhanced results.
• Oversaw Marketing Department and its operations.
• Successfully launched new Cyber-Security Service/Product division to meet evolving market demands.

• Hired to develop and create marketing plan, update all product materials and collateral, design and hire new trade show booth vendor and update website for new products being launched
• This was initially 6-month contract, but was extended to 8 months due to large trade show need assistance in planning and executing with new products and booth property.

Led comprehensive marketing communications for both B2B enterprise and corporate brands, alongside spearheading the B2C launch of software products and mobile apps. Responsible for strategic planning, budgeting, and tactical execution of all communication and promotion initiatives.

Key Responsibilities and Achievements:

• Managed ateam of marketing professionals, resulting in increased productivity and project success rates.
• Established consistent brand identity across all channels, including print, digital, and social media platforms.
• Directed global public relations, blogger outreach, and social media planning and implementation, alongside managing online advertising initiatives.
• Orchestrated SEO and SEM buys resulting in 150% increase in search results, including PPC, PPP, and PPI analysis and campaign optimization. Achieved 200% increase in app downloads through mobile application advertising and promotion, encompassing in-app and app store placements.
• Cultivated relationships and co-marketing plans with alliance and resell partners to drive mutual growth.
• Planned and executed all trade shows and events to enhance brand visibility and engagement.
• Oversaw creation of product training videos for YouTube Channel and social media outreach.
• Collaborated closely with product teams to develop and implement product launch plans.
• Managed email marketing campaigns and conducted product surveys to gather valuable insights.
• Oversaw all market research activities, including participation and purchase.
• Successfully launched brand refresh and website relaunch to revitalize brand identity and online presence.
• Built and managed high-performing marketing team to drive organizational objectives.

Sr. Marketing Manager – PacketVideo Corp. – July 2008 – July 2010

Trade Show & Events Manager – PacketVideo Corp. – July 2007 – July 2008