Jerilyn Harper
Atlanta,GA
Summary
Resourceful candidate brings drive, ambition and creativity to company. Responsible and mature team player knowledgeable in content creation and management and audience engagement. Unstoppable and enthusiastic collaborator committed to reacting appropriately and quickly to new challenges and contributing to company's success.
Overview
4
4
years of professional experience
Work History
Social Event Chair
The She League
09.2022 - Current
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Established and maintained strong relationships with customers, vendors and strategic partners
HR Social Media Specialist
United Parcel Service, UPS
03.2020 - Current
- Manages U.S social editorial calendar, which includes scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Strategized organic and paid social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Owns and manages Loop CRM system to effectively keep the audience of 100k subscribers informed about opportunities at UPS, ensuring timely and targeted communication for increased engagement and application flow.
Campus Engagement Team Intern
United Parcel Service, UPS
09.2019 - 03.2020
- One year of facilitating event planning and logistics of over 30 signature and local events at UPS Corporate Headquarters
- Authored engaging weekly email campaigns featuring original campus articles, along with curated content showcasing weekly campus events and important reminders, effectively driving campus engagement and fostering a sense of community
- Delivered high-level administrative support to board during regular operations and special meetings.
Education
Bachelor of Science - Health Science
SPELMAN COLLEGE
Atlanta, GA05.2019
Skills
- Microsoft Office
- Written Communication
- Web Content Management
- Keyword Research
- Campaign Performance Analysis
- Marketing Team Collaboration
- Digital Communications
- Brand Development and Awareness
- CRM and CMS Software
- Content Strategy
Accomplishments
- Led the team in the development of the 1st media day to capture summer intern content to use for organic campaigns and toolkits.
- Improved campaign work flow process by creating a Standard of Procedures for campaign management and strategy
- Achieved over $5k in advertising value through strategic partnerships and negotiations, resulting in significant cost savings for the advertisement budget
Timeline
Social Event Chair
The She League
09.2022 - Current
HR Social Media Specialist
United Parcel Service, UPS
03.2020 - Current
Campus Engagement Team Intern
United Parcel Service, UPS
09.2019 - 03.2020
Bachelor of Science - Health Science
SPELMAN COLLEGE
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