Jermaine Hopkins
Philadelphia,PA
Summary
Results-driven and strategic-minded Business Management professional with a proven track record of driving operational efficiency, fostering team collaboration, and achieving sustainable growth. Experienced in overseeing diverse business functions, including operations, finance, human resources, and customer service. Skilled in developing and executing strategic plans, optimizing processes, and implementing innovative solutions to maximize productivity, profitability, and customer satisfaction. Adept at leading cross-functional teams, adapting to changing market dynamics, and delivering exceptional business outcomes.
Overview
7
7
years of professional experience
Work History
Consumer Experience Specialist
Nike
Beaverton, OR
07.2019 - Current
- Organized and managed events to inspire the local community, representing the Nike brand and advocating Nike Running Club/Nike Training Club and services.
- Researched and identified suitable partners for collaborative events, ensuring alignment with brand values and community interests.
- Created and elevated consumer experience by digitally communicating the brand and sharing expertise on the latest product trends through various channels.
- Worked with internal matrix partners to triage issues and submit work requests.
- Led and inspired associates within a designated area, fostering a sense of common purpose and prioritizing tasks aligned with brand objectives.
- Identified issues and opportunities based on selling and consumer feedback, providing valuable insights to improve the overall retail experience.
- Actively sought ongoing training and education to stay updated with industry trends and further develop expertise.
- Demonstrated strong retail management skills, including coaching, counseling, and developing team members to enhance their performance.
- Utilized excellent sales and customer service skills to deliver exceptional experiences for customers, driving brand loyalty and satisfaction.
- Exhibited enthusiasm and passion for sports and sports fashion, fostering a genuine connection with customers and enhancing the overall brand experience.
- Leveraged digital and computer skills, including proficiency in various social media platforms, retail business systems, and Microsoft Office, to enhance communication and engagement with customers and the community.
- Successfully managed and executed projects, utilizing strong project management skills to ensure effective planning, execution, and evaluation.
- Demonstrated excellent communication and social skills, enabling effective interactions with a diverse community and building strong relationships.
- Adapted to a flexible schedule, including weekends, evenings, and holidays, to meet the needs of the business and provide exceptional service to customers.
Founder
Brotherly Sole
Philadelphia, PA
08.2016 - Current
- Founded and operated a successful clothing brand specializing in the sneaker community .
- Developed and implemented business strategies to drive brand growth, increase market share, and enhance profitability.
- Created organization's mission and vision statements for use by employees.
- Managed all aspects of business operations, including product development, inventory management, and customer service.
- Built and led a dedicated team, overseeing hiring, training, and performance management.
- Established and maintained relationships with suppliers, manufacturers, and distributors to ensure quality and timely production.
- Conducted market research and analyzed industry trends to identify opportunities and develop competitive pricing strategies.
- Created and executed effective marketing campaigns across various channels to drive brand awareness and customer acquisition.
- Developed and maintained strong relationships with customers and implemented customer retention strategies.
- Managed financial aspects of the business, including budgeting, forecasting, and financial analysis.
- Successfully navigated challenges and implemented solutions to drive business growth in a highly competitive industry.
- Stayed updated with industry regulations, trends, and best practices to ensure compliance and maintain a competitive edge.
Marketing Intern
Delaware State University Sport Management Department
Dover, DE
01.2018 - 05.2018
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Assisted in the planning and coordination of events and initiatives aimed at promoting wellness and recreation programs to the campus community.
- Conducted market research and analyzed data of student trends, to create marketing strategies.
- Created engaging and compelling content for various marketing channels, including social media, email campaigns, and website.
- Developed graphic content to develop visually appealing and informative marketing materials.
- Monitored and analyzed campaign performance using analytics tools, providing insights and recommendations for optimization.
- Assisted in the management of social media platforms, including content scheduling, community engagement, and performance tracking.
- Conducted competitor analysis to identify strengths and weaknesses, and provide insights for improving marketing strategies.
- Supported the team in administrative tasks such as scheduling meetings, maintaining marketing databases, and organizing files.
- Assisted in the coordination of partnerships and collaborations with campus organizations and external stakeholders to expand the reach of wellness and recreation programs.
- Participated in brainstorming sessions to generate creative ideas for marketing campaigns and initiatives.
- Contributed to the development of marketing plans and strategies to enhance the visibility and impact of wellness and recreation programs.
- Adapted to a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
Education
Bachelor of Science - Sports Management
Delaware State University
Dover, DE05.2018
Skills
- Operational leadership
- Cross-functional communication
- Customer Relationship Management
- Strategic Thinking/Planning
- Operations management
- Negotiation
- Data Analysis
- Financial Management
- Project Management
- Retail Operations Management
- Risk Management
- Innovation and Creativity
- Staff training and development
Timeline
Consumer Experience Specialist
Nike
07.2019 - Current
Marketing Intern
Delaware State University Sport Management Department
01.2018 - 05.2018
Founder
Brotherly Sole
08.2016 - Current
Bachelor of Science - Sports Management
Delaware State University