Jerome Catalla
Bend,OR
Summary
Goal-oriented manager with extensive experience (15+ years) in the Auto industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Collaborative professional with strong business acumen.
Overview
10
10
years of professional experience
Work History
Used Car Sales Manager
Lithia Chrysler Dodge Jeep Ram of Bend
10.2023 - Current
- Increased year-to-date, used car retail sales by nearly 30% from 2023.
- Managed used vehicle inventory and auction acquisitions.
- Monitored and adjusted inventory to optimize customer options for two stores (CDJR and Nissan).
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
New Car Sales Manager
Lithia Nissan of Bend
10.2020 - 10.2023
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Addressed and resolved customer concerns.
- Appraised, evaluated, and assigned monetary value for units acquired.
- Provided expertise regarding the structure of subprime deals for maximum gains.
- Implemented sales processes and procedures which helped lead store to market efficiency and a boost in new car sales and customer satisfaction scores.
Sales Professional/Sales Manager
Bend Honda
08.2014 - 10.2020
- Earned Honda's President's Award as a Sales Professional, then as Finance Manager and as Sales Manager.
- Developed sub-prime department to expand customer base with a specialization in evaluating multiple lending sources to find financial alternatives for a non-traditional client base.
- Performed selling, desking, negotiating and closing tasks daily.
- Lead the implementation and training of Dealer Track and Vinsolutions.
- Grossed nearly 20% of department sales in the first month leading the Special Financing department.
- Ensured Finance department compliance with federal, state and local regulations.
- Arranged financing and appraised documentation to determine approvals.
- Cultivated and maintained positive relationships with lenders.
- As desk manager: negotiated selling price of units and back-end finance products, evaluated trade appraisals, structured deals and oversaw dealer trades.
- Maintained used car inventory - including market pricing, reconditioning, product placement and purchasing.
- Trained and managed a team of 12 sales professionals and created a Sales Expectations handbook to set standards and maintain accountability within the sales department.
Education
Associate of Arts - Business Management
Ozarks Technical College
Springfield01-2008
Skills
- Leadership and Motivation
- Staff Development and Training
- Special Financing
- Consultative and Solution Selling
- Client Satisfaction and Retention
- Inventory Management
- Market Trend Analysis
- Problem Solving Abilities
- Time Management
- Adaptability and Flexibility
References
- Clint Springer (541) 678-399 - Sales Manager, Subaru of Missoula - Missoula, MT
- Cody Fowler (541) 530-3932 - Marketing Director, Community Behavioral Health - Redding, CA
- Joe Price (541) 840-5720 - General Manager, ABC Hyundai - Las Vegas, NV
Timeline
Used Car Sales Manager
Lithia Chrysler Dodge Jeep Ram of Bend
10.2023 - Current
New Car Sales Manager
Lithia Nissan of Bend
10.2020 - 10.2023
Sales Professional/Sales Manager
Bend Honda
08.2014 - 10.2020
Associate of Arts - Business Management
Ozarks Technical College
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