JEROME J. WILLIAMS
Marlton,NJ
Summary
Experienced in driving measurable growth through strategic marketing, business development, and leadership across various industries, including Fortune 500 corporations, franchising, disaster restoration, and digital marketing. A dynamic approach to achieving results with a proven track record of crafting and executing growth strategies that increase revenue, optimize customer acquisition, and enhance brand positioning. Skilled at solving complex business challenges, leading diverse teams, and leveraging data-driven insights to successfully achieve business goals.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Managing Director
More Exposure Digital Marketing
06.2022 - Current
- Leading a digital marketing agency specializing in website design, SEO, Google Ads, email marketing, and social media marketing.
- Creating and executing campaigns to increase brand awareness, lead generation, and customer retention.
- Achieved Google Certification in Email Marketing and Social Media Marketing, leveraging expertise to drive client success.
- Oversaw organizational strategy, aligning resources with business goals and enhancing operational efficiency.
- Led cross-functional teams to implement innovative solutions, driving revenue growth and market expansion.
Managing Director, Business Developer
Gigantic Clean Ups & Construction
09.2010 - 06.2022
- Drove $8M+ in revenue growth for a startup disaster restoration company.
- Implemented service expansions to include water restoration, mold remediation, fire restoration, and construction.
- Negotiated exclusive licensing rights for proprietary mold removal chemicals, enhancing service differentiation.
- Recognized as a preferred vendor for three of the top five property insurance restoration networks.
- Led cross-functional teams to drive strategic initiatives and improve organizational efficiency.
- Developed and implemented comprehensive business strategies to enhance market positioning and growth.
Regional Director
Stratus of Central Jersey
08.2007 - 08.2010
- Developed a franchise network of 53 owners across 11 counties, generating $900K+ in gross revenue within three years.
- Provided marketing, sales, and leadership training for franchise owners, supporting operational success.
- Played a pivotal role in achieving a #13 ranking on Entrepreneur magazine's Top 500 Franchises list.
- Led regional strategy implementation to enhance operational efficiency across multiple locations.
- Fostered relationships with stakeholders to support regional development projects and initiatives.
- Directed crisis management strategies, mitigating risks and ensuring business continuity during challenges.
- Motivated franchisees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
Regional Director, Business Developer
Fantastic Sams of NJ & PA
07.2001 - 08.2007
- Grew revenue by $2.5M in six years by expanding franchise ownership and providing comprehensive support.
- Delivered national keynote speeches at International Franchise Association conventions.
- Provided expertise in franchise sales, real estate site selection, marketing strategies, and training programs.
- Developed and executed comprehensive training programs to improve staff performance and retention.
- Collaborated with cross-functional teams to align regional objectives with corporate goals.
- Analyzed market trends to identify growth opportunities and inform strategic decision-making.
- Established key performance indicators to measure success and drive continuous improvement efforts.
- Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
Education
Bachelor of Science - Marketing & Management
Monmouth University
West Long Branch, NJ05.1988
Skills
- Strategic growth planning
- Online marketing strategies
- Targeted lead generation
- Collaborative partnerships
- Business-to-business marketing
- Analytical decision-making
- Operations management
- Team collaboration
- Client relationships
- Relationship building
ACCOMPLISHMENTS
- Revenue Growth: Led $3.4M combined revenue growth for two top 50 service-based franchises through regional development initiatives.
- Disaster Restoration: Generated over $8M in revenue for a startup, achieving 15% annual growth via innovative customer financing programs.
- Franchising Success: Expanded franchise networks to 53 owners within three years, delivering $900K in gross revenue.
- Award-Winning Leadership: Earned three consecutive Angie's List Super Service Awards and recognition as Fantastic Sam's #2 Sales Region.
Awards & AFFILIATIONS
Awards: Angie’s List Super Service Award (2017, 2018, 2019); Fantastic Sams #2 Sales Region (2002); President’s Club Winner.
Former Member, Monmouth University Alumni Association; Former Diversity Board Member, Merrill Lynch; Former Member, IFA Minorities in Franchising Committee; Co-Chairman, Camden County Family Support Organization
Certification
- Technologies: Pipedrive, Trello, Hootsuite, Screencast, Canva, Thryv, HighLevel, Loom, Ahrefs. AI Marketing
- Certifications: Google Certified in Email Marketing & Social Media Marketing;
Timeline
Managing Director
More Exposure Digital Marketing
06.2022 - Current
Managing Director, Business Developer
Gigantic Clean Ups & Construction
09.2010 - 06.2022
Regional Director
Stratus of Central Jersey
08.2007 - 08.2010
Regional Director, Business Developer
Fantastic Sams of NJ & PA
07.2001 - 08.2007
Bachelor of Science - Marketing & Management
Monmouth University
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