Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
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Jerrica Buckingham

New York

Summary

Highly focused and solutions driven professional with international experience in luxury fashion. Developing partnerships that drive the digital future of the evolving luxury market.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Digital Commerce Manager, Global 3rd Parties and Marketplace

Burberry
New York
11.2021 - Current
  • Manage 14 global digital concessions accounting for $58M in net sales; accounts include: Nordstrom, Farfetch, Harrods, Tmall, WeChat, JD and Instagram
  • Develop and implement 3rd Party strategy across US, LATAM, EMEIA and Asia Pacific to drive sales growth without impacting Burberry.com sales
  • Develop best in practice strategy for emerging markets with cross-border expansion and fulfilment
  • Collaborate with technical teams to develop IT framework for external integration and fulfilment
  • Review and negotiate legal contracts, marketing spend, sales commission rates, taxes and duties
  • Partner across teams including legal, marketing, supply chain, wholesale and merchandising teams

Third Party Digital Commerce Associate

Burberry
New York
06.2017 - 10.2021
  • Managed commercial operations for 9 integrated digital concessions accounting for $29M in net sales
  • Leveraged third party platforms to drive sales in countries where Burberry.com was not present
  • Developed best in practice strategy across the regions to drive sales and increase product sell-thru
  • Managed digital content including images, copy, geo-price and stock for 6,000+ unique products
  • Built relationships with external partners to maximize brand exposure and sales conversion
  • Based in London until August 2019

Commercial Operations Coordinator Emerging Markets

Burberry
London
09.2016 - 08.2017
  • Coordinator on 30 cosmetics distributor accounts, managed 8 independently
  • Negotiated suggested retail prices (RRPs) and distributor markups
  • Produced reports; analyzed data to understand shopping trends, top selling locations and products
  • Reviewed information from distributors and retailers to ensure data accuracy
  • Liaised with planning, finance, and customer operations teams
  • Utilized business intelligence tools to monitor orders and distributor performance through the cycle

Press Assistant (Contract)

Louis Vuitton
London
06.2016 - 09.2016
  • Monitored online and print coverage of competing brands (Chanel, Hermes, etc.)
  • Built presentations of online and print content for launch of Louis Vuitton Les Parfums
  • Conducted AVE analysis and Rankings for all new product launches and campaigns
  • Responsible for men's, women's, jewelry and accessory fashion credits and stock list
  • Managed and maintained press budget for new press samples, gifting and flowers

Education

MBA - Masters of Business Administration

LIM College
New York, NY
05.2016

Bachelor of Arts - American History

Ramapo College of New Jersey
Mahwah, NJ
01.2010

Skills

  • Partnership development and collaborations
  • Business-to-Business (B2B) strategy
  • Direct-to-Consumer (DTC) strategy
  • Global pricing strategy
  • Google Data Studio/ Looker
  • SAP Hybris
  • DAM (Digital Asset Management)
  • Microsoft Office with advanced Excel

Certification

Agile Development in Practice (Specialization), University of Virginia Darden School of Business

Additional Information

New York Road Runner, New York and Chicago Marathon Runner

Timeline

Digital Commerce Manager, Global 3rd Parties and Marketplace

Burberry
11.2021 - Current

Third Party Digital Commerce Associate

Burberry
06.2017 - 10.2021

Commercial Operations Coordinator Emerging Markets

Burberry
09.2016 - 08.2017

Press Assistant (Contract)

Louis Vuitton
06.2016 - 09.2016

MBA - Masters of Business Administration

LIM College

Bachelor of Arts - American History

Ramapo College of New Jersey

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Jerrica Buckingham