Summary
Overview
Work History
Education
Skills
Timeline
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Jerrica Kanehl

Richland

Summary

Dynamic sales leader with 12+ years of experience scaling high-performing sales teams and driving revenue in SaaS, PropTech, and FinTech. Proven success leading go-to-market strategies, outbound sales development, and partner enablement programs—particularly in the real estate and financial services verticals. Recognized for building SDR orgs from the ground up, designing data-driven enablement programs, and mentoring teams through growth, change, and performance acceleration.

Overview

7
7
years of professional experience

Work History

Account Director

HouseWhisper.ai
02.2025 - Current
  • Leading strategic outreach and partnerships with top-producing real estate teams and brokerages including eXp, Real, and Zillow Flex partners.
  • Created performance calculators (KPI, ROI, and time-savings models) to support data-driven selling and enable high-velocity outreach.
  • Collaborated on CRM optimization, prospecting playbooks, post-demo enablement content, and battle cards for competitive selling.
  • Spearheaded go-to-market strategy for AI-powered real estate assistant (HouseWhisper), securing adoption from top-producing real estate teams across major brokerages (e.g., eXp, Real Brokerage, and Zillow Flex teams).
  • Exceed quota expectations MoM while executing in account management, GTM, and training responsibilies.

Sr. Sales Development Manager

Juniper Square
08.2021 - 10.2024
  • Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
  • Facilitated cross-functional collaboration between sales, marketing, product development, and customer success teams for seamless execution of company-wide initiatives.
  • Aligned sales development strategies with company objectives to drive overall business growth.
  • Increased sales revenue by implementing strategic growth initiatives and fostering strong client relationships.
  • Implemented coaching frameworks focused on objection handling, value messaging, and ICP alignment.
  • Oversaw onboarding, training, and performance management for 14+ SDRs, driving 63% YoY increase in pipeline.

Manager, Sales Development

Inside Real Estate
01.2020 - 08.2021
  • Managed and motivated SDRs to be productive and engaged in work.
  • Expanded outbound team from 2 to 13 reps within a year, supporting massive top-of-funnel growth.
  • 350% pipeline increase through data-backed campaign testing and ICP refinement.
  • Created scalable SDR hiring and onboarding systems focused on real estate agent/broker pain points.

Enterprise Sales Executive

Zillow Group
05.2018 - 01.2020
  • Participated in industry conferences and networking events to strengthen brand presence and cultivate new leads.
  • Collaborated with cross-functional teams to develop comprehensive solutions for client needs.
  • Delivered consultative sales to brokers, exceeding quota by 108% during pilot rollout of new brokerage partnerships.
  • Leveraged deep understanding of industry trends and competitor offerings in crafting compelling value propositions for prospective customers.

Education

No Degree -

Columbia Basin College
Pasco, WA

Skills

  • Customer relationship management
  • Account relationship management
  • Verbal communication
  • Advertising strategies
  • Product launches
  • Strategic development
  • CRM software proficiency
  • Business development
  • Campaign management
  • Sales projections

Timeline

Account Director

HouseWhisper.ai
02.2025 - Current

Sr. Sales Development Manager

Juniper Square
08.2021 - 10.2024

Manager, Sales Development

Inside Real Estate
01.2020 - 08.2021

Enterprise Sales Executive

Zillow Group
05.2018 - 01.2020

No Degree -

Columbia Basin College

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