JERRICA RUSSAW
Atlanta,GA
Summary
Results-driven digital marketer with a proven track record in CRM management (Salesforce), data-driven campaigns, and performance analytics. Expertise in paid and organic digital marketing, including social media strategy and lead generation. Demonstrated success in budget management, procurement, and cross-functional collaboration to drive engagement and optimize ROI in the higher education marketing industry.
Overview
9
9
years of professional experience
Work History
MARKETING COORDINATOR
Spirit & Truth Church
01.2023 - Current
- Managed a team of 5 staff members, overseeing the production of 50+ graphic and video projects per quarter to enhance church engagement and outreach.
- Led collaborative efforts within the media/creative team to develop digital, web, print, and social media materials, contributing to a 20% growth in online interactions and attendance.
- Spearhead the articulation of the church's mission and values through captivating graphic and video creations
- Lead collaborative efforts within the media/creative team to craft digital, web, print, and social media promotional materials
- Directly report to the Executive Pastor, ensuring all creative endeavors align with the overarching vision of the church
GRAPHIC DESIGNER
JP Designs Art
01.2021 - 01.2023
- Develop and oversee innovative programs designed to guide college and high school students towards lucrative career paths within the poultry and allied industries
- Utilize strategic rapport-building techniques, targeted outreach initiatives, and creative sales and marketing strategies to cultivate student interest and drive engagement
Student Program Manager
U.S. Poultry & Egg Association
01.2022 - 01.2024
- Created, managed, and maintained programs that connected 600+ college and high school students annually to career opportunities within the poultry and allied industries, leading to an increase in company participation in 1 year.
- Managed program budgets, vendor relations, and promotional materials to enhance program visibility and effectiveness.
- Analyzed program performance using digital analytics tools to track engagement, optimize content, and improve outreach strategies.
Student Recruitment Coordinator
Auburn University
01.2021 - 01.2022
- Coordinated outreach initiatives, including campus tours, career fairs, and high school engagement events, resulting in a 40% increase in summer program participation and a growth in Poultry Club membership.
- Managed program budgets, vendor relations, and promotional materials to enhance
- Developed and managed digital marketing initiatives to enhance program visibility and student participation.
- Built and nurtured relationships with students and industry stakeholders to drive brand awareness and program growth.
MARKETING SPECIALIST
Tuskegee University
01.2016 - 01.2021
- Developed and executed recruitment strategies that increased student enrollment in the Poultry and Food Science Department by 10% over three years.
- Implemented and managed a Customer Relationship Management (CRM) system, improving prospective student tracking and engagement, which contributed to a 25% increase in application rates.
- Expanded marketing efforts across email campaigns, social media, and digital ads, resulting in a 40% growth in overall engagement and increased student inquiries.
- Contributed to a team that refined scholarship requirements and the selection process through market research and data analysis, resulting in a more competitive and equitable award system.
Education
Doctorate of Business Administration - Organizational Leadership
South College
Atlanta, GA02-2026
Master of Fine Arts - Media Design
Full Sail University
Winter Park, FL11-2021
Bachelor of Science - Psychology
Tuskegee University
Tuskegee, AL08-2014
Skills
- Strategic Planning
- Brand Management
- Digital Marketing
- Market Research
- Team Leadership
- Budget Management
- Marketing collateral preparation
- Campaign development
Timeline
MARKETING COORDINATOR
Spirit & Truth Church
01.2023 - Current
Student Program Manager
U.S. Poultry & Egg Association
01.2022 - 01.2024
GRAPHIC DESIGNER
JP Designs Art
01.2021 - 01.2023
Student Recruitment Coordinator
Auburn University
01.2021 - 01.2022
MARKETING SPECIALIST
Tuskegee University
01.2016 - 01.2021
Doctorate of Business Administration - Organizational Leadership
South College
Master of Fine Arts - Media Design
Full Sail University
Bachelor of Science - Psychology
Tuskegee University
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