Jerry Badders
Summary
Dynamic leader in global sports marketing with extensive expertise in athlete relations, talent scouting for Vans, and product launches. Proven track record of driving consumer demand and optimizing marketing spend while enhancing brand loyalty. Recognized for successfully penetrating new markets and identifying growth opportunities through strategic digital media and cross-functional marketing initiatives.
Overview
24
24
years of professional experience
Work History
Consultant
Vans
Costa Mesa, CA
11.2024 - Current
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Maintained positive working relationships with fellow staff and management.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
Consultant
C-Street
Los Angeles, CA
04.2024 - 09.2024
- Furnished project updates to various stakeholders, informing on strategy, adjustments and progress.
- Utilized project management tools to track problem-solving initiatives and outcomes.
- Established clear communication channels between departments, ensuring effective collaboration.
- Worked with cross-functional teams to develop strategies for improving overall process efficiency.
- Developed project plans and timelines to ensure successful completion of projects.
Manager, Events & Activations
Vans
Costa Mesa, CA
01.2019 - 11.2023
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Provided leadership during times of organizational change or crisis situations.
- Established processes to ensure efficient workflow throughout the organization.
- Established and monitored KPIs to evaluate performance and identify areas for improvement.
- Created and managed budgets for travel, training, and team-building activities.
Global Action Sports Marketing Manager
VANS
03.2016 - 01.2019
- Oversaw the athlete program of 75+ global athletes and leveraged properties and talent to drive awareness and sales surrounding product launches
- Led the team to produce the brand’s first-owned BMX movie
- Oversaw and analyzed digital data on contractual deliverables and ensured athlete/partner ROI each month/quarter
- Optimize Marketing campaigns with strategic corporate sponsors, charities, and retail
- Led the go-to-market strategy for yearly flagship product launches
Action Sports Strategic Marketing Manager
VANS
05.2014 - 03.2016
- Led strategy and execution for the entire Global BMX program
- This included managing all athlete relationships and brand partnerships and overseeing media buy strategy
- Drove cross-functional marketing strategies around key selling periods, new product launches, and marketing campaigns
- Worked closely with all cross-functional teams to ensure activations around athletes, events, and partnerships were properly taken care of
Team Manager
VANS
07.2001 - 05.2014
- Managed all aspects of the BMX, Moto, and SNOW categories, including over 100+ athletes
- Hired new athletes and managed the negotiations and contracts
- Worked closely with sales on all event and athlete activations and was on-site to help execute, develop, and implement strategies for sales meetings, store visits, product launches, and events
- Leveraged athletes, ambassadors, and influencers in authentic and engaging ways to cost-effectively drive consumer demand
- Managed contracts, on-site branding, and relationships for sponsor partnerships
- Produced and structured logistics for the Team photo, video, and film shoots
Skills
- Leadership and Mentoring
- Brand Growth
- Strategic Planning
- Competitive Analysis
- Proficient in Microsoft Suite
- Budget Planning and Forecasting
- Work flow planning
- Team coordination and collaboration
- Decision-making
- Project management
Timeline
Consultant
Vans
11.2024 - Current
Consultant
C-Street
04.2024 - 09.2024
Manager, Events & Activations
Vans
01.2019 - 11.2023
Global Action Sports Marketing Manager
VANS
03.2016 - 01.2019
Action Sports Strategic Marketing Manager
VANS
05.2014 - 03.2016
Team Manager
VANS
07.2001 - 05.2014
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