Jerry Fleenor
Colorado Springs,COLORADO
Summary
Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
19
19
years of professional experience
Work History
Director of Marketing
Nex-Gen Windows & Doors
Colorado Springs, CO
02.2024 - Current
- Collected and analyzed market research data for use in forecasting.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Analyzed campaign performance data to identify areas for improvement and adjust strategies accordingly.
- Organized events such as trade shows or conferences to promote company's products or services.
- Planned advertising campaigns for online, print and other mediums.
- Led development and execution of comprehensive marketing strategies to enhance brand recognition and drive revenue growth.
- Established KPIs and reporting systems to measure marketing effectiveness and ROI.
- Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
- Oversaw the creation of marketing collateral, including brochures, presentations, and digital content, to support sales efforts.
- Interviewed and hired talented individuals to add value to marketing team.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Supervised creation of marketing materials and collateral.
- Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
Owner
Bordner Home Improvement
Colorado Springs, CO
08.2018 - 01.2024
- Conducted performance reviews for employees on a regular basis.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Identified new opportunities for growth, expansion, and diversification.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Delegated work to staff, setting priorities and goals.
- Developed policies and procedures for the organization.
- Hired and trained new department managers to increase team oversight and productivity.
- Oversaw budgeting and financial management.
- Managed daily operations of business, including hiring and training staff.
- Developed strategic plans to increase profitability and efficiency.
- Executed performance reviews to encourage improved productivity for team members.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Reviewed legal documents related to business operations.
- Managed sales presentations to promote product and brand benefits.
- Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of deliverables.
- Created and implemented employee onboarding and training programs to promote employee retention and team collaboration.
- Developed and implemented successful sales strategies to meet business goals.
- Provided direction and guidance to employees.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
General Manager
Bordner Home Improvement
Raytown, MO
01.2006 - 07.2018
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Monitored progress by establishing plans, budgets and measuring results.
- Administered employee discipline through verbal and written warnings.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Implemented successful business strategies to increase revenue and target new markets.
- Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
- Tracked monthly sales to generate reports for business development planning.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
- Delegated work to staff, setting priorities and goals.
- Trained employees on duties, policies and procedures.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
Education
BBA - Business Administration And Management
Graceland University
Lamoni, IA05-1996
Skills
- Web analytics
- Media planning
- Creative direction
- Marketing analytics
- Sales enablement
- CRM management
- Advertising management
- Key decision making
- Communications management
- Database management
- Campaign planning
- Competitive analysis
- Networking
- Project management
- Media buying
- Sales
- Market planning and execution
- Business administration
- Direct mail marketing
- Sales expertise
- Scheduling
- Analytics and SEO
- Project oversight
- Media relations
- Cost management
- Marketing
- Staff management
- Brand positioning
- Branding
- Marketing automation
- Campaign management
- Communications expertise
- Business planning
- Project planning
- Strategic planning
- Product promotions
- Operations management
- Marketing campaign development
- Digital marketing
- Advertising campaigns
Accomplishments
- Grew revenue from $3.5 million to $18.5 million in two years.
- Won multiple awards for sales volume by our manufacturers.
- Won Best Place to Work Award three times from the Colorado Springs Gazette.
- Won Best of the Springs for Bathroom Remodel.
- Lowered marketing costs from 14.5% to 11.1% in six month without a drop in revenue in 2024.
References
References available upon request.
Timeline
Director of Marketing
Nex-Gen Windows & Doors
02.2024 - Current
Owner
Bordner Home Improvement
08.2018 - 01.2024
General Manager
Bordner Home Improvement
01.2006 - 07.2018
BBA - Business Administration And Management
Graceland University
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