Overview
Work History
Education
Skills
Certification
Timeline
Generic
Jerry Gou

Jerry Gou

Los Angeles,CA

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Marketing Lead

TENWAYS TECHNOVATION Corp.
Los Angeles, CA
12.2023 - Current
  • Established and led five-member Digital Marketing team, overseeing recruitment, training, and cross-departmental workflow implementation.
  • Developed and executed integrated digital marketing strategy, resulting in 180% increase in conversion rates.
  • Defined brand content strategy centered on urban cycling and contemporary fashion, guiding content creation efforts for consistency.
  • Managed digital marketing budget, achieving 250% increase in ROI.

Business Analyst

Shoplazza
Shenzhen,China
05.2022 - 12.2022
  • Led “factory to overseas“ product development from ideation to launch based on market research.
  • Developed and executed sales strategies tailored to target markets and supporting sales operations.
  • Researched self-built e-commerce platform industries
  • Researched self-built ecommerce market ecosystem, produced detailed report, and leveraged insights to enhance company's overall service capabilities.

Risk Management Analyst

Tencent Holdings
Shenzhen China
07.2020 - 04.2022
  • Conducted report of NFT market analysis, produced support to management decision;
  • Project planning and management for budget management system of ecommerce business
  • Established the Customer Acquisition& Retention funnel model for online business industry with healthy indicators to provide support for management;
  • Participated in cloud business procurement process evaluation projects, discovered 30+ risk cases;

Education

Master of Science - Business Analyst

University College London
London
07.2020

Bachelor of Arts - Accounting And Finance

Durham University
Durham, United Kingdom
08.2018

Skills

  • Relationship Development & Building
  • Strategic business planning
  • Market Research
  • Financial Analysis
  • Python

Certification

  • CFA Level 2 Passed
  • University of Oxford, Fintech Online Program

Timeline

Digital Marketing Lead

TENWAYS TECHNOVATION Corp.
12.2023 - Current

Business Analyst

Shoplazza
05.2022 - 12.2022

Risk Management Analyst

Tencent Holdings
07.2020 - 04.2022

Master of Science - Business Analyst

University College London

Bachelor of Arts - Accounting And Finance

Durham University
Jerry Gou