Digital Marketing Lead
TENWAYS TECHNOVATION Corp.
Los Angeles, CA
12.2023 - Current
- Established and led five-member Digital Marketing team, overseeing recruitment, training, and cross-departmental workflow implementation.
- Developed and executed integrated digital marketing strategy, resulting in 180% increase in conversion rates.
- Defined brand content strategy centered on urban cycling and contemporary fashion, guiding content creation efforts for consistency.
- Managed digital marketing budget, achieving 250% increase in ROI.