Jerry Rosenberger
Ankeny,IA
Summary
Enthusiastic Product and Marketing leader adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Experienced in multiple technical and consumer durable products in B2B and B2C markets with over 10 years of experience leading and building high-functional teams.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Head of Marketing
Kreg Tool
07.2021 - Current
- Actively manage and set direction on over $10M annual marketing budget
- Developed consumer research process for testing go to market collateral including packaging and messaging
- Owned brand management by developing brand identity guide for improved and constant branding
- Developed and executed marketing campaigns for over 20 individual product launches
- Lead development of annual marketing calendar plan to achieve business, product line and channel objectives
- Developed research process to test marketing assets including packaging, ads, and communication messaging
- Develop and manage brand strategy for Kreg Brand
- Established process to track metrics for marketing effectiveness and efficiency
- Reset full funnel strategic marketing direction
- Lead and set strategic direction for digital and creative teams including quarterly themes and promotions
- Manage media and creative partnerships
- Ensure brand consistency and execution across all marketing materials and events.
Sr. Product Manager
Kreg Tool
03.2019 - 07.2021
- Managed over 75% of total company product portfolio across multiple product lines, channels, and regions
- Re-platformed $45M of flagship products including product line reset across multiple channels and regions resulting in additional flooring and 20% growth over previous product lineup
- Grew owned product lines over 45% in 2 years through NPD launches and product lifecycle management
- Defined 3-year product strategy and roadmap throughout organization
- Managed and provided strategic direction to a team of product managers
- Responsible for setting 4P strategies in North America and International channels for new product development projects.
Product Manager
Dover Food Retail
07.2018 - 03.2019
- Develop and execute short term and long-term growth plans including product, technology, and aftermarket service roadmaps
- Develop 3-year Product Roadmap and investment strategy for emerging market opportunity
- Defined more Eco-Friendly refrigeration changes to current product portfolio
- Establish processes for new product development and complexity reduction by defining product lifecycle management
- Drive market research using external voice of customer and market research-based processes to drive product definition.
Global Product Marketing Manager - Hydrostatics
Danfoss Power Solutions
01.2015 - 06.2018
- Global product management ownership for multiple new product development projects including market specifications, long-range plans, and driving the organization’s focus on market/customer specific insights and needs
- Lead team within business unit and developed Product Analyst position
- Product Owner and sales and marketing lead for new products in multiple channels for over $35M of new business
- Cross-culturally gather business to business customer insight globally on new projects by vertical interviewing
- Lead customer insight strategy to investigate end user needs
- Develop Global Marketing/Sales Plans including target markets and positioning strategy for 5-year strategic global roadmap
- Championed market studies, customer insight, business cases and marketing/sales plans resulting in new business cases and investment requests
- Worked with Marketing Communications to develop high quality marketing collateral for upcoming and ongoing product launch and trade shows, regionally and globally
- Global and regional leadership on launch for new product introductions
- Worked with regional pricing teams in Americas, Europe, APAC and China to develop pricing strategy and alignment globally with sales and R&D.
Product Marketing Manager - Hydrostatics
Danfoss Power Solutions
06.2011 - 01.2015
- Created product vision for new product developments including; market specifications, market and sales plan & overall portfolio plan
- Owned and lead full life cycle management and phase out
- Redefined Voice of Customer (VOC) process to include customer insight
- Champion market studies, customer insight activity, competitive benchmarking, business cases and marketing/sales plans resulting in new business cases and investment requests.
Product Planning, Marketing Manager - Fabric Care, North America
Electrolux Major Appliances
01.2007 - 06.2011
- Lead new product launch process while transitioning manufacturing locations, starting from concept development through commercial launch for over 400 models in 3 years
- Worked with R&D to own a leadership position in energy efficiency for the US Market
- Lead team of 5 direct reports locally and internationally
- Set and execute consumer research roadmap and priority based on product and sales plans
- Worked directly with Brand Marketing and Market Communications teams in developing marketing collateral and messaging for Electrolux Brand Launch for Fabric Care
- Developed 5-year strategic plan for $600+M USD business including P&L responsibility
- Won approval for over $70 Million of new product development projects
- Constructed multi-channel market specifications for new models using market research, consumer insight, market trends and channel strategy
- Worked with sales to facilitate new product develop, launch and floor positioning with major retail channels including Lowe’s, Home Depot, Sears
- Developed sales strategies and conducted training on all new products and features with internal sales and retail sales channels
- Worked with regulatory agencies such as Department of Energy, AHAM, UL, Intertek, CSA, NSF, Energy Star, and CEE
- Assisted in orchestrating the successful relocation and launch of a new manufacturing facility in Mexico including extensive international travel.
Education
B.S.B.A Business Management and Marketing -
Drake University
Des Moines, IA08.2006
A.A Business Administration -
DMACC Community College
Ankeny, IA12.2002
Skills
- MS Office; MS Excel, Word, PowerPoint
- Quantitative and Qualitative Market Research
- Competitive Analysis
- Product Lifecycle Management
- Product Launches
- Pricing Strategies
- Strategic Marketing
- Global Marketing
- Branding
- Marketing Plan Development
Certification
Certified Scrum Product Owner (CSPO), Agile42, 07/2017
Timeline
Head of Marketing
Kreg Tool
07.2021 - Current
Sr. Product Manager
Kreg Tool
03.2019 - 07.2021
Product Manager
Dover Food Retail
07.2018 - 03.2019
Global Product Marketing Manager - Hydrostatics
Danfoss Power Solutions
01.2015 - 06.2018
Product Marketing Manager - Hydrostatics
Danfoss Power Solutions
06.2011 - 01.2015
Product Planning, Marketing Manager - Fabric Care, North America
Electrolux Major Appliances
01.2007 - 06.2011
B.S.B.A Business Management and Marketing -
Drake University
A.A Business Administration -
DMACC Community College
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