Jerry Rosenbusch

• Company Overview: a Subsidiary of Cambium Learning
• Spearheaded the establishment of a new division focused on K-8 Literacy and Professional Development at Lexia Learning.
• Expanded the team from 18 to 75 members, driving revenue growth from $48M to over $150M in under 40 months.
• Managed national educational accounts and international resellers, optimizing remote operations with minimal travel.
• Managed all direct international business and resellers in english speaking countries
• Remote

• Established and launched the Education Partner Program (EPP). The EPP Program is a worldwide K–20 preferred partner program in which Apple works strategically with education companies that have the best apps and user experiences across Apple platforms to solve for customers’ top priorities
• Our partners help our sales team and reseller channel to have more robust solution conversations, create stickiness for Apple devices, assist customers with achieving better outcomes, and increase sales.
• Impact: 30-months the program has shown 102% increase in usage for our partner apps, 55% increase in iPad sales and 62% increase in iPad units for accounts that have participated in the EPP program.

• Exceeded annual revenue responsibility for $50MM+.
• Won large multiple district-wide adoptions in CA, CO, OR, and WA by leading partnerships in face-to-face meetings in large and midsized school districts.
• Increased representative accountability by integrating SFDC pipeline process to better track leads from origination to close.

• Recruited to launch new business unit – Adjacent Markets focused on non-core K20 segments which had never been targeted. Initial headcount 20+ with revenue target of $26MM. After three years revenue in excess of $150MM annually.
• Managed a P&L in excess of $20MM annually.
• Identified, integrated, and managed APAC (external 3rd party call center) as an adjunct inside sales team driving $60MM of revenue with a cost of sales of 9% while utilizing them as an ongoing lead qualification team.
• Exceeded national Virtual School quota by 32% by targeting new opportunities with K12, Mosaica, Calvert, PA, Cyber, Connections Academy, Penn Foster, and Keystone.
• Deployed and won a $19MM RFP for a Federal Prisons learning system by targeting RFP response to meet requirements and add predictable future add-ons needed to support the success of the program over time.

• Generated in excess of $1BN for K20 EdTech clients. Earned recognition as industry expert in generating revenue, business development, and GTM in K20 education marketplace. Worked with EdTech products and services in almost every content area, grade level, platform and market segment throughout the United States.

Clients Included:

• Adobe - Designed and implemented first subscription sales models for Adobe suite of products generating in excess of $125MM annually within 18-months.
• Knowledge Adventure - Managed the day-to-day $50MM sales and marketing operations, negotiated three contracts with educational developers to provide depth to an already established product line Incorporated a neuroscience product and 2 web based solutions, and reducing development costs by 18% and increasing speed to market by 5-months.
• LeapFrog SchoolHouse - Leveraging their retail market presence and core strengths drove a 300% YOY growth of the education division. This growth positioned LeapFrog SchoolHouse to win several key adoptions including a $6MM Clark County adoption for the LeapTrack assessment systems.
• School Specialty – Retained to provide sales analysis and restructuring plan analyze the Planning and Student Development division and recommend a reorganization and realignment of its sales force to support and increase the $80MM business segment. This included in-depth stakeholder interviews and both quantitative and qualitative data analysis to ensure the successful migration of VP level managers, directors, representatives, and support personal.