Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Jerry Scala

Hauppauge

Summary

Dynamic sales leader with a proven track record at Bimbo® Bakeries USA, excelling in customer engagement and key account growth. Expert in sales coaching and problem-solving, I consistently exceeded targets, driving revenue growth and enhancing client satisfaction through strategic relationship building and effective sales presentations.

Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Overview

39
39
years of professional experience

Work History

Market Sales Leader

Bimbo® Bakeries USA
06.2017 - 07.2023
  • Developed key relationships with clients for long-term partnerships, boosting overall client retention rates.
  • Developed and implemented strategies to increase sales and improve customer service.
  • Improved sales team performance with ongoing coaching, training sessions, and one-on-one mentoring.
  • Cultivated strong vendor relationships to secure favorable terms on products/services while maintaining optimal inventory levels at all times.
  • Provided expert guidance on product positioning and messaging, leading to a unified marketing message that resonated with customers.
  • Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.

Field Account Manager

Bimbo® Bakeries USA
08.2006 - 05.2017
  • Expanded market share with strategic sales initiatives, targeting new business opportunities.
  • Exceeded sales targets by implementing effective territory management strategies and leveraging industry expertise.
  • Used client and category insights to prospect for new revenue opportunities.
  • Served as the primary point of contact for customers, addressing concerns promptly and fostering loyalty within the account base.
  • Established long-term client relationships through consistent communication and proactive problemsolving.
  • Developed strong rapport with customers through active listening skills and genuine interest in their success.
  • Managed a diverse portfolio of accounts, ensuring optimal service quality and customer retention.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.

Account Manager

Bimbo® Bakeries USA/Entenmanns
03.2004 - 07.2006
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Drove revenue growth by identifying new business opportunities within existing accounts.
  • Developed new Food Service growth to over $1 million in incremental sales.

District Sales Manager

Bimbo® Bakeries USA/Thomas
02.2002 - 02.2004
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.

Sales Supervisor

Entenmanns Bakery
04.1988 - 02.2002
  • Increased customer satisfaction by addressing and resolving client concerns efficiently.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
  • Handled escalated customer issues promptly, ensuring timely resolution and high levels of client satisfaction.

Route Sales Representative

Wonder Bread
04.1984 - 04.1988
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
  • Collaborated with customers to identify needs and provided catered solutions
  • Displayed products properly at customer sites and according to company specifications and policies.
  • Maintained accurate inventory records, ensuring sufficient product availability for customers.
  • Consistently exceeded monthly and quarterly sales goals by staying focused on target objectives.

Education

Marketing

Adelphi University
Garden City, NY
06-1983

Skills

  • Customer engagement
  • Key account growth
  • Sales presentations
  • Sales coaching
  • Teamwork and collaboration
  • Problem-solving abilities
  • Reliability
  • Organizational skills

Accomplishments

  • Supervised team of 35 staff members.
  • Won multiple Presidents Awards for top sales growth.
  • Won multiples sales contests for growth at Entenmanns and Thomas.
  • Achieved annual growth with through various customer bases including Stop n Shop, Shoprite, Walmart, Target, BJs, Costco, by utilizing company programs and monitoring the results.

Timeline

Market Sales Leader

Bimbo® Bakeries USA
06.2017 - 07.2023

Field Account Manager

Bimbo® Bakeries USA
08.2006 - 05.2017

Account Manager

Bimbo® Bakeries USA/Entenmanns
03.2004 - 07.2006

District Sales Manager

Bimbo® Bakeries USA/Thomas
02.2002 - 02.2004

Sales Supervisor

Entenmanns Bakery
04.1988 - 02.2002

Route Sales Representative

Wonder Bread
04.1984 - 04.1988

Marketing

Adelphi University

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