Jerry Vasco
Port St Lucie,FL
Summary
Experienced customer centric sales manager focused on developing team to exceed sales objectives that maximize revenue and volume, while developing a positive rapport with key decision makers leading to long-term partnerships.
Overview
14
14
years of professional experience
Work History
Southeast Region Manager
Tampico Beverages
Florida
06.2022 - 11.2025
- Managed, coached, and recruited a team of four area managers, inspiring sales growth, helping the team execute on corporate sales initiatives, yearly sales promotions, and introducing innovations to grow brand presence.
- Partnered with buyers and the category manager in retail grocery chains to drive HQ sales initiatives, while managing distribution partners and the sales team.
- Worked closely with UNFI category managers, buyers, and brokers to evaluate sales, market trends, and conduct business reviews to ensure Tampico achieves year-long volume and innovation growth.
- Manage and execute yearly promotional sales calendars to maximize sales, new distribution, POS displays, and new business, leading to 11% sales revenue growth and 18% sales volume growth YTD.
Field Sales Essentia Area Manager
Nestlé
Broward/Palm Beach, Florida
05.2021 - 04.2022
- Overachieving overall sales volume by 29% using analytical sales data that led to finishing 8th in the U.S. and 2nd in the Southeast in overall sales goals for Area Sales Managers.
- Embodied an entrepreneurial spirit and innovative sales strategies to partner with accounts, leading to increased distribution, SKU placement, and partnerships with local multi-store operations.
- Collaborated and partnered with local distributor teams to identify business opportunities, using market sales data to interpret trends, to capitalize on business plans and sales metrics.
Territory Manager In-Store Sales
Kraft Heinz
Tampa/South Florida
10.2018 - 05.2021
- Accomplished top Walmart ISP in retail sales volume in 2019 and 2020 by leveraging marketing, POS, business priorities, and data-based selling to drive sales continually.
- Promoted to Senior In-Store Sales Partner for the Miami expansion to support leadership on the leading team, efficiently and expeditiously, to drive retail sales volume and execution with Publix.
- Held leadership positions as Publix team captain and South Florida ambassador for the National Sales Network to streamline pertinent sales information, up-to-date training, sales sheets, and relevant company information to help boost employee engagement and team morale.
Chains Account Manager
Coca-Cola Company
South Florida/Tampa
04.2015 - 10.2018
- Managed and grew a sales territory of $24.2 million by 11% in revenue and 9% in volume in 2017 by partnering with the sales team and store management at Publix, Walmart, Winn-Dixie, and Super Target.
- Executed specific category business plans to increase incremental displays, equipment, and promotional programs that drove revenue and maximized profits for business units.
- Managed and partnered with the merchandising team to capitalize on levels of inventory and POS, to ensure accounts comply with current marketing programming.
Regional Key Account Manager
Beacon Beverage – Tanduay USA
Florida
01.2012 - 04.2015
- Launched Tanduay Rum in South Florida while exceeding first-year goals of new account acquisition by 23% and overall volume sales goals by 17% using innovative strategies, and reassuring continued business with accounts for long-term partnerships.
- Oversaw the trade budget and pricing strategies, while cultivating relationships with Southern Glazer’s Wine and Spirits sales team, which led to being awarded Top Key Account Manager in 2014.
- Conducted regular market analysis to identify trends and inform product positioning strategies.
Education
Bachelor of Arts - Criminal Justice, Accounting
Florida International University
Miami, FL01.2005
Skills
- Microsoft Office
- Power Bi
- Nielsen
- IRI
- Repsly
- Team Management
- Coaching
- Sales Planning
- Sales Partnerships
- Distributor Management
- Brand Management
- Business Development
- Pricing and Budgeting
- Team leadership
- Sales strategy
- Revenue growth
- Customer relationship management
- Market analysis
Affiliations
- Lambda Theta Phi Latin Fraternity Inc. - President Alpha Kappa Chapter 2003-2005
- MVP360 – Florida Director of Partnerships 2025 - Present
- PSL Hurricane Soccer Club – Coach and Soccer Academy Director 2025 - Present
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Southeast Region Manager
Tampico Beverages
06.2022 - 11.2025
Field Sales Essentia Area Manager
Nestlé
05.2021 - 04.2022
Territory Manager In-Store Sales
Kraft Heinz
10.2018 - 05.2021
Chains Account Manager
Coca-Cola Company
04.2015 - 10.2018
Regional Key Account Manager
Beacon Beverage – Tanduay USA
01.2012 - 04.2015
Bachelor of Arts - Criminal Justice, Accounting
Florida International University