Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

JERRY WATSON

Plano,TX

Summary

Senior Sales Executive with more than 20 years of extensive and progressive marketing, management and business development experience. Strong leadership ability and a consistent record of achieving quota, developing sales leaders, and increasing revenues. Innovator with a proven reputation for strategic vision, effective leadership while increasing profitability. Performance-oriented Sales Leader offering exceptional record of achievement over 25-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

19
19
years of professional experience

Work History

Zone Sales Manager

ARAMARK REFRESHMENT SERVICES
05.2022 - Current
  • Manage multi-year contract, consultant-based sales with team of 6 AEs to help businesses improve employee productivity, engagement, and retention by providing full-service hospitality experience that includes coffee, snacks, and fresh market solutions
  • 2022: 146% to sales quota; 5 out of 6 accounts executives achieved sales quota
  • 2023: 121% to sales quota, 5 out of 7 account executives achieved sales quota
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention

President

RM INC MARKETING
12.2020 - 05.2022
  • Work with small and medium size businesses to create and implement print, digital and social media marketing strategies
  • Integrating various omni-channels to interact with consumers, with goal of creating consistent brand experience.
  • Analyzed industry trends and tracked competitor activities to inform decision making
  • Developed innovative sales and marketing strategies to facilitate business expansion

National Sales Director

VERICAST/VALASSIS
03.2017 - 06.2020
  • Managed team of 11 national sales executives across 7 states in south-central region
  • Provided advertising agencies, national and regional clients with intelligent media: digital, social media, CTV and direct mail solutions
  • 110% to sales quota; Increased digital revenue by 125%
  • Developed 21 new agency accounts, -Restaurant Franchise Team
  • Managed 9 national sales executives driving $65M in sales across nation’s top restaurant franchise brands
  • Provided digital, mobile and direct mail solutions for top national restaurant franchise brands and advertising agencies
  • 105% to sales quota 2019; Led 8 of 9 national sales executives in achieving 2019 sales quota
  • Increased digital revenue by 150%
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts
  • Directed sales support staff in administrative tasks to help sales reps close deals
  • Developed sales strategy based on research of consumer buying trends and market conditions

National Sales Manager

THRYV/DEX MEDIA
06.2007 - 10.2016
  • Directed sales and implementation of over $105 million in annual advertising in internet/mobile, print yellow pages and direct mail to 45 as agencies and over 3,000 national and regional agency clients
  • 1 National Sales Manager 2008, 2011; #1 National Sales Manager in digital sales, direct response, and direct mail
  • Clients won 6 out of top 10 Agency Performance Awards 2011, Facilitated over 20 advertising agency merger/acquisitions
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets
  • Trained and developed exceptional sales leaders
  • Forecasted sales and established processes to achieve sales objectives and related metrics

Regional Sales Manager

YELLOW BOOK USA
03.2004 - 06.2007
  • Managed a team of 8 sales executives in state of Texas with specialty in developing omni channel campaigns for advertising agencies, regional and national clients
  • Improved overall team results by 45 percentage points; Grew new business revenue by 110%, Guide professional training and development of all staff consisting of five managers, 46 representatives and support staff with territorial responsibility for Virginia offices with combined annual revenues exceeding $25 million
  • 176% to goal for Northern Neck, VA directory 2006, 11% net gain Richmond, VA directory - 2006
  • Increased Internet sales by 275% in Richmond, VA region – 2006, President’s Club winner – 2005

Education

Associate of Arts - Marketing Management

Florida Metropolitan University
Tampa, FL
08.1992

Skills

  • Sales Management / Performance Management / Analytical and Problem Solving / Strong Closing Abilities / Hiring and Recruiting
  • Data, Analytics and Targeting / Business Development / Strategic Planning / Organizational Leadership / Superior Communication Skills
  • Critical Thinking / Social Selling / Sales Planning / Coaching & Motivation / Leadership Development / Negotiation & Presentation Skills
  • Negotiation
  • Financial Management
  • Staff Management
  • Business Development
  • Strategic planning
  • Attention to Detail
  • Training and Development

Additional Information

  • HONORS AND AWARDS , Double Eagle Award, Hall of Fame and multiple President Club Awards, Employee of the Year Award, Publishers of the largest Black newspaper in USA

Timeline

Zone Sales Manager

ARAMARK REFRESHMENT SERVICES
05.2022 - Current

President

RM INC MARKETING
12.2020 - 05.2022

National Sales Director

VERICAST/VALASSIS
03.2017 - 06.2020

National Sales Manager

THRYV/DEX MEDIA
06.2007 - 10.2016

Regional Sales Manager

YELLOW BOOK USA
03.2004 - 06.2007

Associate of Arts - Marketing Management

Florida Metropolitan University

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