JESIKA KUBESERIAN

ADS SPECIALIST & WEB DESIGNER

• Partnered with social media agencies to run targeted ad campaigns for over 5 small businesses across different industries, such as automotive, healthcare, and professional services, managing significant monthly budgets
• Strategically managed paid ad campaigns across Meta platforms, driving substantial lead generation increases and optimizing ROI for diverse client portfolio
• Conducted A/B testing and performance analysis to refine ad efficiency, maximizing ad efficiency and maximize ROI and ROAS
• Delivered results through strategic ad placement, hands-on management, analyzing market trends, and constant performance KPI reporting, ensuring client satisfaction and business growth
• Enhanced user experience, conversion rates, and visitor duration through Shopify and GoDaddy website optimization.
• Collaborated with cross-functional teams to achieve project goals on time and within budget.
• Boosted company's online presence by developing comprehensive digital marketing strategy.

SEO AND MARKETING ANALYST

• Specialized in business development by implementing SEO strategies using tools such as MOZ to boost client social media visibility and organic reach through SEO strategies
• Transform complex analytics into clear reports, identifying growth opportunities and key performance indicators to enhance digital marketing strategies
• Conduct thorough internal audits to pinpoint strengths and weaknesses in digital marketing approaches, leading to data-driven improvement suggestions
• Communicated complex analytics and strategies to clients, fostering strong client relationships and trust.

• Enhanced SEO initiatives, boosting impressions by 400% and organic search clicks by 150%
• Set up and managed two Google Ads campaigns with an average CTR of 4.2%, resulting in increased online visibility, phone call leads, and inquiries from potential customers
• Analyzed marketing performance across platforms, enabling strategic decision-making
• Implemented SEO strategies that improved Google search ranking position by 10 spots
• Revitalized marketing materials and orchestrated email campaigns, enhanced brand image, and created performance tracking systems for data-driven decisions
• Created and maintained spreadsheets to track marketing performance on social media platforms, enabling data-driven decisions and key performance indicators
• Maintained constant and effective communication with clients during scheduling, ensuring needs were met and strengthening client loyalty.

• Analyzed financial needs of individuals and families, formulating tailored services to enhance financial independence and security
• Partnered with underwriters to streamline application processes, ensuring smooth transitions between clients and insurers.

• Orchestrated all business operations, from website design to financial management, driving consistent cash flow and sales growth in the marketplace
• Pioneered start-up streetwear brand, leveraging social media and pop-up events to boost brand recognition and foster customer relationships
• Established constant communication with wholesalers, photographers, models, and other third party businesses to partner up with best vendors at a reasonable price, to maximize own profitability and increase product value
• Implemented forecasting models to support long-term business planning, enhancing budgeting processes and strategic decision-making
• Cultivated partnerships with wholesalers, photographers, and models, optimizing vendor relationships to maximize profitability and product value.