Jeslyn Whitehead

Strategic communicator and former collegiate athlete with a passion for education, nonprofit outreach, and digital marketing. Proven success in leading cross-functional campaigns, mentoring teams, and driving engagement across diverse sectors. Adept at building community partnerships, managing events, and crafting compelling content. Seeking to contribute creative leadership and mission-driven strategy to impactful organizations.

Waterways to a Better Seminole County Campaign Client: Seminole Education, Restoration &

Volunteer (SERV) Program Role: Campaign Strategist & Event Coordinator

• Developed and executed a strategic communication campaign to promote waterway restoration

and volunteerism in Seminole County

• Conducted SWOT analysis and public demographic/psychographic research to inform campaign

direction

• Designed targeted outreach strategies using social media, press releases, and educational

workshops

• Created promotional materials including flyers, posters, and videos to increase public engagement
• Coordinated a community workshop with local government officials to educate and mobilize

residents

• Implemented evaluation metrics using surveys and analytics to measure campaign impact
• Collaborated with a multidisciplinary team to manage logistics, safety, and contingency planning

for public events

• Benchmarked SERV’s efforts against global and regional environmental organizations to identify

best practices

Graduate Campaign – Rollins College

Orlando Union Rescue Mission: “Steppin’ Out” Thanksgiving Campaign

●Co-developed a strategic communication campaign to raise awareness of Orlando’s homelessness

crisis, with a focus on children.

●Conducted client, situation, and publics analyses, including SWOT assessment and competitor

communication review.

●Designed a promotional campaign to collect 100 pairs of shoes and 100 pairs of socks for children

served by OURM.2

●Partnered with Rollins College Athletics to plan awareness events, donation drives, and social

media outreach.

●Crafted messaging tailored to donors, volunteers, and students, including slogans, opinion leader

engagement, and digital strategies.

Social Media Branding Project – Nike Campaign

●Developed a refreshed brand identity by creating a new name and logo for Nike’s social media

presence, aligning with brand values and target audience interests.

●Optimized multi-platform social media accounts (Facebook, Instagram, and a third platform) to

maximize reach, engagement, and audience growth.

●Designed platform-specific content strategies, including lifestyle imagery, promotional posts, and

community engagement initiatives to strengthen brand visibility.

●Analyzed engagement metrics to track performance, identify trends, and adjust content strategies

for higher audience interaction and follower retention.

●Executed a cohesive brand voice across all channels to ensure consistent messaging and maintain

alignment with Nike’s marketing objectives.