Summary
Overview
Work History
Education
Skills
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Jess Mele

Summary

A marketing leader with 12+ years of experience in the brand world including both agency and client sides. My extreme passion for my role as brand manager is driven by the consumer and our opportunity to bring them better everyday health with humanity. With deep creative, digital, and media experience, I take pride in my work on the equity side of the business and am constantly finding new ways to optimize and perfect. My burning curiosity keeps me highly engaged in my work, giving 100% of myself each day ('22 Haleon High Performer Award Winner). After 2 years in an Equity Brand Manager role, I am eager to dive into my next opportunity that allows me to get hands-on experience with the base business while allowing me to also continue my passion work on equity.

Overview

12
12
years of professional experience

Work History

Centrum, Equity Brand Manager

Haleon
10.2021 - Current
  • Brand lead across media planning, performance enablement, campaign comms development & execution, expert initiatives, innovation development, and consumer insights workstreams.
  • Took ownership over groundbreaking COSMOS-Mind clinical study news; ensured day 1 readiness of 360 campaign that has resulted in +11.5% sales growth on 50+ business vs YA (IRI, YTD 2023).
  • Challenged status quo on traditional media plans to maximize brand spend; stood-up Performance Enablement ways of working and learning priorities in '22 & '23 to drive brand effectiveness and growth (Centrum Brand ROI is +26% & Media ROI +15% in L52W).
  • Heavily involved in development of MAP, CC2, and CC3 strategic vision and overall presentation creation, defining Centrum's prioritizations to drive HHP and share growth.
  • Spearheaded Integrated Marketing Model implementation for brand with focus on establishing omnichannel paid + earned + owned plan for 2024 to drive end to end consumer experience in consistent and elevated way.
  • Managing team of two ABMs and two interns with focus on their development priorities; managing style is transparent, supportive, and “firm but always with kindness.”
  • Awards : '22 Haleon High Performer, Marketing Summit Do What Matters Most, CHPA: COSMOS Campaign (11/15 Ceremony).

Digital Content Manager

GSK Consumer Healthcare
01.2021 - 10.2021
  • Developed, executed, and optimized engaging content across multiple channels in line with digital KPIs to drive brand growth and operational efficiencies for VMS & Lip category.
  • Led pilot digital acceleration program for ChapStick and Emergen-C to drive cultural relevance, grow brand community, and engage with consumers in real-time.
  • Responsible for day-to-day management of agency partners to ensure initiatives met brand objectives, digital best practices, timelines, and budgets.

Group Account Director

Revolution Digital
10.2013 - 12.2020
  • Trusted partner to GSK clients for 7+ years, demonstrating strong ability to strategically meet brand objectives through development and execution of digital campaigns and tactics.
  • Possess extensive experience in managing, executing, and analyzing paid social media, DCO, digital video, influencer marketing, eCRM, and website.
  • Account lead for 2020 MMA SMARTIES Awards winning campaigns, recognized for innovative and mobile-first strategies and creative approaches (ChapStick, Emergen-C, and PreparationH).

Associate Account Executive

J Walter Thompson
06.2011 - 10.2013
  • Key member of the breakthrough Tylenol re-launch campaign with concentration on the Upper Respiratory and Pediatric sub-brands

Education

Bachelor of Science - Marketing & Management

Quinnipiac University
Hamden, CT

Skills

  • Leading with Empathy
  • Possess Deep Human Understanding
  • Highly Organized & Detail Oriented
  • Expert in Digital Channels

Timeline

Centrum, Equity Brand Manager

Haleon
10.2021 - Current

Digital Content Manager

GSK Consumer Healthcare
01.2021 - 10.2021

Group Account Director

Revolution Digital
10.2013 - 12.2020

Associate Account Executive

J Walter Thompson
06.2011 - 10.2013

Bachelor of Science - Marketing & Management

Quinnipiac University

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Jess Mele