Jess Mele
Mendham
Summary
A seasoned marketing leader with 15 years of experience in both agency and client-side. Dedication as a brand manager is fueled by a deep commitment to understanding the consumer and the opportunity to bring them better everyday health with humanity. Consistently delivering at the highest level (’22 Haleon High Performer Award, '25 Accelerator Program) with attention to detail, curiosity, and empathy. Successfully served in two Brand Manager rotations over the past 4 years, driving improvements in campaign action standard scores, media ROI performance, and share growth. Eager to embark on the next Brand Manager role that will deepen experience within both base and equity brand responsibilities.
Overview
14
14
years of professional experience
Work History
Robitussin, Brand Manager
Haleon
01.2024 - Current
- Owned the end-to-end launch of the Soft Chews innovation platform, accomplishing $6.6M GS in Y1
- Led the Soft Chews 360 comms activation from start to finish, representing both Theraflu & Robitussin brands at the production in Chile; comms achieved action standard scores (Campaign ROI Performance TBC Mid-September 2025)
- Led cross-functional USLT presentation development and presented updates on behalf of team, including Haleon's first PLR assessment (June 2025 PMB)
- Gained hands-on experience in Base fundamentals via DRM and ownership of MPR, Mid-Month tracking, NPI competitive tracking, NPI R&Os, NPI forecasting, NPI P&Ls, NPI Disco Recommendations (RBT Medi Soothers & THF Soft Chews)
- Led complex Simplify to Grow initiatives including Honey formula harmonization, dosing cups reduction, and alt caps to validate potential for Haleon savings (Y1 savings ~$1M total)
- Built strong and trusting relationships with QSC, Innovation, CBIA, and CSP cross-functional team members
Centrum, Equity Brand Manager
Haleon
10.2021 - 01.2024
- Brand lead across media planning, performance enablement, campaign comms development & execution, expert initiatives, innovation development, and consumer insights workstreams.
- Led full activation of groundbreaking COSMOS-Mind clinical study news; ensured day 1 readiness of 360 campaign that resulted in +10% sales growth on 50+ business in Y1 (Circana, Calendar Year 2023).
- Drove transformative change by challenging status quo on traditional media plans and stood-up Performance Enablement to drive brand effectiveness and growth (Centrum Brand ROI is +26% & Media ROI +15% in L52W ending Dec 2023).
- Played pivotal role in shaping strategic vision and overall presentation creation for MAP, CC2, and CC3, defining Centrum's prioritizations to drive HHP and share growth.
- Brand lead in implementation of Integrated Marketing Model with focus on establishing omnichannel paid + earned + owned plan for 2024.
- Managed team of two ABMs and two interns with focus on supporting their development
- Awards : '22 Haleon High Performer, Marketing Summit Do What Matters Most, CHPA: COSMOS Campaign.
Digital Content Manager
GSK Consumer Healthcare
01.2021 - 10.2021
- Developed, executed, and optimized engaging content across multiple channels in line with digital KPIs to drive brand growth and operational efficiencies for VMS & Lip category.
- Led pilot digital acceleration program for ChapStick and Emergen-C to drive cultural relevance, grow brand community, and engage with consumers in real-time.
- Responsible for day-to-day management of agency partners to ensure initiatives met brand objectives, digital best practices, timelines, and budgets.
Group Account Director
Revolution Digital
10.2013 - 12.2020
- Trusted partner to GSK clients for 7+ years, demonstrating strong ability to strategically meet brand objectives through development and execution of digital campaigns and tactics.
- Possess extensive experience in managing, executing, and analyzing paid social media, DCO, digital video, influencer marketing, eCRM, and website.
- Account lead for 2020 MMA SMARTIES Awards winning campaigns, recognized for innovative and mobile-first strategies and creative approaches (ChapStick, Emergen-C, and PreparationH).
Associate Account Executive
J Walter Thompson
06.2011 - 10.2013
- Key member of breakthrough Tylenol re-launch campaign with concentration on Upper Respiratory and Pediatric sub-brands.
Education
Bachelor of Science - Marketing & Management
Quinnipiac University
Hamden, CTSkills
Values:
- Integrity
- Empathy
- Agility
- Accountability
Interests:
- Digital Ecosystem
- Autism Advocate
- Book Club
Timeline
Robitussin, Brand Manager
Haleon
01.2024 - Current
Centrum, Equity Brand Manager
Haleon
10.2021 - 01.2024
Digital Content Manager
GSK Consumer Healthcare
01.2021 - 10.2021
Group Account Director
Revolution Digital
10.2013 - 12.2020
Associate Account Executive
J Walter Thompson
06.2011 - 10.2013
Bachelor of Science - Marketing & Management
Quinnipiac University
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