JESS MICHAEL REAGAN
Herriman
Summary
Dynamic executive with 20+ years of leadership experience in sales, recruiting, SaaS growth, and GTM strategy. Proven track record scaling startups from concept to millions in ARR, raising venture capital, and unifying sales, CS, and product teams to drive measurable results. Adept at designing tech-driven solutions grounded in frontline sales knowledge—delivering tools reps actually use. Skilled in AI go-to-market leadership, outbound GTM, enterprise partnerships, pricing strategy, and community-led growth. Relentless builder with deep roots in the sales trenches and exceeding targets.
Overview
14
14
years of professional experience
Work History
Chief Revenue Officer
Paiv
03.2023 - Current
- - Scaled revenue from $0 to $5m in less than 2 years
- - Built and led the entire GTM team (sales, CS, and marketing), driving 130% net revenue retention from ICP accounts.
- - Co-led and closed $5M in seed funding, crafting pitch decks and investment narratives; secured backing from Hannah Grey, New Stack, Pipeline Capital, I2BF, MXV, and K5 Ventures.
- - Designed core product experiences including FieldCam, territory management, and conversational AI tools, drawing from two decades of field sales expertise.
- - Created new pricing models to increase ACV to $35K+, improving both unit economics and sales velocity.
- - Established partnerships with JobNimbus, AccuLynx, FieldRoutes, and ServiceTitan, expanding distribution through embedded integrations.
- - Launched and hosted the “Here to Win” Trades Tour and Podcast, fueling brand trust, community engagement, and qualified inbound pipeline.
- - Directed outbound/inbound sales and CS strategy, implementing systems via Vitally, Intercom, Pendo, and proprietary AI tooling.
- - Represented Paiv at national events, podcasts, and executive panels as the public-facing GTM leader.
Senior Vice President of Sales
Lumio (now Zeo Energy)
04.2021 - 03.2023
- Managed Sales Performance for an attributed $850M in annual revenue
- Oversaw national consolidation of five regional roofing/solar firms into a singular, dominant entity
- Onboarded 3,000+ sales reps, consolidating over 200 legacy software platforms into a seamless, tech-forward operating system.
- Launched and branded Stratos, the national sales training program—personally wrote, filmed, and produced content used across all divisions.
- Built and scaled an internal recruiting department that generated $97M in attributable revenue.
- Oversaw national commission design, leaderboard systems, sales contests, and gear/uniform logistics—budgeted and managed a $1.2M incentive program.
- Produced internal sales broadcasts and a public-facing industry podcast, boosting morale and brand recognition.
- Managed directors of recruiting, training, performance, and housing across national teams, aligning with regional VPs to drive quota attainment.
Director of Sales – Recruiting & Training
Blue Raven Solar
03.2019 - 04.2021
- - Built and led the corporate recruiting platform, placing top talent in 16+ regional offices.
- - Recruited 378 sales professionals, retaining 80% through post-training ramp; team produced 6.6MW in new business.
- - Contributed over $15.7M in new revenue in year one; pacing for $30M+ annualized before transition to Lumio.
- - Developed manager training playbooks and facilitated workshops on interviewing, ramping new reps, and retention strategy.
Regional Sales Manager
Vivint Inc
10.2014 - 03.2019
- - Managed high-performing rookie sales teams with industry-leading rep productivity.
- - Recruited over 18,000 team accounts and sold over 1,800 personal accounts in D2D sales.
- - Achieved highest ACH agreement adoption and lowest sales attrition across the org.
Vice President of Sales (Partner)
BioGuard Pest Control
12.2011 - 10.2014
- - Led sales during company growth and successful exit to Terminix.
- - Introduced 3-year service contracts and new vertical upsells.
- - Recruited and managed 10,000+ accounts across East Coast branches.
Education
BBA - International Business
Utah Valley University
Orem, UTSkills
- Sales Strategy
- GTM Planning
- Product Development
- AI Sales Tech
- Public Speaking
- Recruiting & Retention
- Outbound Sequences
- VC Fundraising
- CRM & RevOps: Salesforce, HubSpot, Workday, Vitally, Intercom, Pendo
- Sales Enablement: Gong, ZoomInfo, Apollo, Kixie
- Event & Podcast Hosting
- Bilingual: German
- Product positioning
- Pricing strategy
- Lead qualification
- Channel partnerships
Additional Roles
- Owner, Hustle Sports Nutrition (UT) | Sales Manager, Source Pest Control (TX)
- Wholesale Manager, Highland Gardens (UT) | Hospitality Manager, The London Hotel (CA)
- Life Insurance Agent (IN) | LDS Mission – Berlin, Germany (Leadership Role)
Languages
German
Professional Working
Interests
- Stand-up Paddleboarding (SUP)
- Hiking
- Backpacking
- Camping
- Road Trips
- Mindfulness Practices
- Acting and Theater
- Creative Writing
Timeline
Chief Revenue Officer
Paiv
03.2023 - Current
Senior Vice President of Sales
Lumio (now Zeo Energy)
04.2021 - 03.2023
Director of Sales – Recruiting & Training
Blue Raven Solar
03.2019 - 04.2021
Regional Sales Manager
Vivint Inc
10.2014 - 03.2019
Vice President of Sales (Partner)
BioGuard Pest Control
12.2011 - 10.2014
BBA - International Business
Utah Valley University
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