Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jess Raby

Ocoee,TN

Summary

Results-driven General Sales Manager proficient in broadcast and digital marketing products. Specialized in increasing sales and maximizing team success. Talented motivator and leader with a decisive, hardworking and resourceful approach.

Overview

10
10
years of professional experience

Work History

General Sales Manager

WDEF-TV
10.2023 - Current
  • Spearhead the sales operations for broadcast TV and digital platforms, overseeing a team of sales executives, account managers, and support staff.
  • Develop and execute strategic sales plans to achieve revenue goals and maximize market share.
  • Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
  • Foster relationships with key clients and advertising agencies to expand the client base and increase advertising spend.
  • Implement effective pricing strategies and negotiate contracts to ensure profitability and long-term partnerships.
  • Lead sales meetings, training sessions, and performance evaluations to motivate and develop the sales team.
  • Collaborate with marketing, programming, and production teams to create compelling advertising solutions for clients.
  • Utilize CRM software and sales analytics tools to track performance metrics, forecast sales, and optimize processes.

Local + Digital Sales Manager

WDEF-TV
10.2021 - 10.2023
  • Managed a team of sales representatives and account executives, providing guidance, training, and support to drive sales performance.
  • Developed and maintained relationships with all accounts and advertising agencies to grow existing spend levels and gain referrals.
  • Created customized advertising proposals and presentations to showcase the value proposition of the company's media offerings.
  • Conducted market research and competitive analysis to identify target markets and develop effective sales strategies.
  • Monitored sales activity, pipeline, and revenue forecasts to ensure alignment with company objectives.

Account Executive

WDEF-TV
03.2017 - 10.2021
  • Cultivated and managed client relationships to drive revenue growth across broadcast TV and digital platforms.
  • Prospected new business opportunities and developed customized advertising proposals to meet client objectives and budgets.
  • Collaborated with internal teams to create integrated marketing campaigns spanning TV, digital, social media, and other multimedia channels.
  • Utilized strong negotiation skills to secure advertising contracts and maximize revenue potential.
  • Tracked and reported on sales performance, pipeline activity, and revenue forecasts using CRM software and sales analytics tools.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Cross-sold products and services to clients to secure additional business and grow revenue streams.

Weekday Morning Anchor and Reporter

WKPT-TV
01.2014 - 06.2016
  • Anchored weekday morning newscasts, delivering breaking news, weather updates, and feature stories to a diverse audience.
  • Conducted live interviews with newsmakers, experts, and community leaders to provide insightful analysis and perspectives on current events.
  • Produced and presented engaging content across multiple platforms, including TV, digital, and social media channels.
  • Collaborated with producers, writers, and photographers to develop story ideas, scripts, and visuals for on-air and online coverage.
  • Utilized social media platforms to engage with viewers, promote stories, and gather user-generated content.
  • Maintained high journalistic standards, adhering to ethics and accuracy in reporting, fact-checking, and source verification.
  • Participated in community events, public appearances, and station-sponsored initiatives to foster goodwill and enhance the station's brand.

Education

Master of Science - Marketing

King University
Bristol, TN
12.2018

Bachelor of Science - Broadcast Journalism

East Tennessee State University
Johnson City, TN
12.2013

High School Diploma -

Volunteer High School
Church Hill, TN
05.2010

Skills

  • Proven leadership and team-building abilities
  • Strong negotiation and communication skills
  • Deep understanding of broadcast TV and digital advertising
  • Strategic thinker with a results-driven mindset
  • Proficient in CRM software and sales analytics tools
  • Ability to thrive in a fast-paced and competitive environment

Timeline

General Sales Manager

WDEF-TV
10.2023 - Current

Local + Digital Sales Manager

WDEF-TV
10.2021 - 10.2023

Account Executive

WDEF-TV
03.2017 - 10.2021

Weekday Morning Anchor and Reporter

WKPT-TV
01.2014 - 06.2016

Master of Science - Marketing

King University

Bachelor of Science - Broadcast Journalism

East Tennessee State University

High School Diploma -

Volunteer High School

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Jess Raby