Jess Willis

Fractional Marketing Consultant – SaaS & Small Business

• Served as interim product marketing leader for early-stage SaaS companies, driving GTM strategy, messaging, and positioning that led to 40% pipeline growth and improved win rates.
• Partnered with executive teams to define ICPs, refine product-market fit, and shape roadmap priorities through competitive insights and customer research.
• Built scalable content and sales enablement programs that accelerated ramp-up for SDRs and improved conversion across the funnel.
• Developed lean demand gen and campaign frameworks that tripled engagement and reduced CAC by up to 25% for resource-constrained teams.

• Built and scaled a high-impact global PMM team across North America, Europe, and Asia, driving best-in-class GTM, pricing, sales enablement, positioning, and product governance strategies.
• Transformed GTM Execution – Rebuilt go-to-market processes, accelerating milestone achievement, and boosting the sales pipeline within 30 days of implementation.
• Drove $9M in revenue growth – spearheaded global pricing transformation, optimized monetization strategies for key product lines, including PR Newswire, Cision Communications Cloud, CisionOne, and Insights.
• Optimized product portfolio for scale and efficiency – simplified product taxonomy and eliminated 80% of underperforming or redundant product lines
• Executed large-scale customer migrations – transitioning more than 2K customers to new platforms. Retired legacy systems, and reduced overall operational costs by 32%

• Led GTM for a $170M SaaS segment – (location intelligence and data), driving pipeline growth, product adoption, and revenue acceleration.
• 5X pipeline growth through revamped positioning and campaign execution, boosting marketing-sourced pipeline, and increasing campaign response rates by 20%.
• Optimized digital presence for growth – Led SEO/SEM and website content for segment strategy, resulting in a 32% increase in online engagement, and higher inbound conversions.
• Established industry thought leadership – secured high-impact media placements in the New York Times, CIO, UKTech, Geospatial World, Enterprise Times, Business Reporter, AdAge, and more, elevating brand authority.
• Drove high-value demand co-marketing – built strategic alliances with AWS, Accenture, SAP, Snowflake, HP, IBM, GE, Capgemini, EY, Deloitte, Perficient, and Ironside, maximizing partner-led demand generation, and revenue expansion.

• Revitalized data business growth—spearheaded GTM strategy, and executed 22 global data product launches within 15 months, leading to consistent double-digit YoY revenue growth.
• Built scalable content infrastructure—drove 5X page views, 2X conversions, and $380K annual cost savings through interactive content.
• Optimized 140+ web pages for SEO—enhanced discoverability, driving a 32% boost in website engagement.
• Amplified industry thought leadership—secured Forrester Wave, Gartner, and IDC placements, elevating credibility across MarTech, AdTech, FinTech, and Insurance sectors
• Drove high-value partnerships, negotiated strategic collaborations with Bloomberg, Money Magazine, Connecticut Museum of Science, and Tableau, expanding brand recognition, and driving demand.

• Optimized team synergy by articulating defined responsibilities to strengthen lead-handling efficiency within CRM.
• Revamped the website to enhance design functionality and conversion optimization, achieving a 50% rise in organic traffic, a 2-second faster load time, a 16.5% decrease in bounce rate, and a 37% increase in MQLs.
• Implemented vertically targeted programs with interactive sales enablement, targeted messaging and digital campaigns increasing brand exposure in key markets by 25% year over year.
• Led marketing M&A diligence projects that helped lead to the successful $24M acquisition of Maponics to Pitney Bowes

• Developed cross-channel strategies leading to 22% YoY growth in distribution demand and penetration into new markets.
• Achieved a 30% increase in qualified leads in priority regions through strategic alignment efforts.
• Established system for analyzing campaigns leading to optimized cycle times and fourfold engagement increase.
• Enhanced engagement design and pre-show targeting, leading to a 50% increase in qualified lead trade show booth traffic YoY.