Jess Yuscavitch-Freedman
Boston,MA
Summary
Creative designer with 10 years developing innovative, approachable user experience frameworks for a range of products. Skilled at implementing UX heuristics and empathizing with users. Ceaselessly focused on user-centric, data-driven design decisions. Accomplished at creating wholly new frameworks that feel completely familiar to ease user adoption.
Overview
9
9
years of professional experience
Work History
Principle UX Content Strategist
Fidelity Investments
06.2021 - Current
- Lead the content strategy, content creation, and personalization standards for customer profile experiences across 5 agile development teams
- Increased user engagement by designing visually appealing user experiences and writing easily understood content for web and mobile
- Measured content performance using analytics tools, providing conversion insights to inform data-driven decision-making for future campaigns
- Enhanced content strategy by conducting thorough audience research and aligning content with target demographics
- Collaborated with 5 cross-functional enterprise teams to ensure cohesive language across all digital channels and platforms
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape
- Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth
- Collaborate with business partners to develop strategies that meet business goals and solve customer problems
Content Designer
Meta, Facebook
04.2018 - 06.2021
- Developed engaging content for diverse audiences, resulting in increased website traffic and user engagement
- Plan, draft, edit, test and improve content including interface language, product education materials, product names, navigational nomenclature and other content throughout Facebook experiences
- Enhanced user experience by creating visually appealing and easily navigable content designs
- Managed multiple projects simultaneously while adhering to strict deadlines, ensuring timely delivery of high-quality content deliverables
- Streamlined product design process through effective collaboration with cross-functional teams, ensuring seamless integration of UX research findings
- Participated in design thinking sessions, contributing unique ideas that helped shape innovative products and initiatives
- Synthesize broad or ambiguous business requirements, and accomplish them through content design and UX
- Contribute to strategic decisions while collaborating with researchers, product managers, product marketers and engineers to serve a global content audience
- Initiated regular A/B testing protocols to validate design hypotheses, leading to more effective feature releases
- Promote content strategy and design at Facebook and in the broader community of creative professionals
Lead UX Designer
Fidelity Investments
02.2015 - 04.2018
- Streamlined the money movement process for increased customer satisfaction and repeat business
- Developed responsive designs to ensure optimal performance on various devices and platforms
- Collaborated with cross-functional teams to create a cohesive, user-centric product vision
- Enhanced user experience by designing intuitive navigation and visually engaging interfaces
- Implemented effective usability testing methods to validate design decisions and iterate as needed
- Created detailed wireframes and prototypes to guide development team in building high-quality applications
- Defined design and content requirements based on in-depth analysis and research of customer problems
- Presented design concepts to executive leadership, effectively communicating rationale behind decisions and advocating for user-centric approaches
- Led redesign efforts for legacy applications, modernizing interfaces while preserving critical functionality desired by existing users
Education
Master of Professional Studies - User Experience Design
Maryland Institute College of Art
Baltimore, MD05.2023
Bachelor of Arts - English
Northeastern University
Boston, MA05.2013
Skills
- UX Architecture
- Persona Development
- Design Thinking
- Data-driven Design
- Prototyping
- Wireframing
- Content Strategy
- Editorial Planning
- Usability and Accessibility
- Competitive Analysis
- Social Media Management
- SEO Optimization
Timeline
Principle UX Content Strategist
Fidelity Investments
06.2021 - Current
Content Designer
Meta, Facebook
04.2018 - 06.2021
Lead UX Designer
Fidelity Investments
02.2015 - 04.2018
Master of Professional Studies - User Experience Design
Maryland Institute College of Art
Bachelor of Arts - English
Northeastern University
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