Jessica Cogan
Los Angeles,CA
Summary
Highly effective, efficient and organized wellness expert passionate about people, puppies and national parks. A 'people person' with a demonstrated record of building brands, forging meaningful relationships and exceeding sales and profitability goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Operations
Haus of Stems
LOS ANGELES, CA
02.2021 - Current
- Recruited prior to company launch to create and implement sales and marketing strategies, establish operations protocols, cultivate vendor relations and secure sourcing for a first-of-its-kind brand/product
- Launched company on Valentine’s Day 2021, garnering $10k in sales; Valentine’s Day 2023 garnered over $100k in sales
- Work directly with founder to develop new products then execute logistics plus marketing to bring products to life - on time and on budget - launched two new products in April 2023 garnering $20k in sales in just one month
- Continually work to optimize supply chain and operations strategy; reducing expenditures quarterly
- Manage all social media platforms, content creation, asset management and communications
- Manage all inventory, billing, sales and distribution channels; maintaining our Shopify, website, and Quickbooks and coordinating with dozens of suppliers and large-scale buyers
- Attract and negotiate lucrative brand deals - partnering with high profile celebrities and brands like Dr. Martens, Lillet, Ten To One and Jouer Cosmetics (to name a few) over the past several months
Founder & Consultant
Cogan Consulting, LLC
Los Angeles
08.2020 - Current
- Offer comprehensive sustainability, retail and brand identity guidance to a multitude of diverse, emerging brands.
- Collaborating with notable brands and founders such as Heather Tierney, Den Mother, The Butcher's Daughter, Carasoin Day Spa and Clinic, Caravan, Creative Artist Agency and Proteger.
- Offerings include: developing brand sustainability strategies and guidelines. Crafting a brand voice and identity. Spearheading merchandise selection and establishing brand partnerships. Guiding product development and conducting market research. Creating educational and marketing materials. Training brand founders and staff. Contributing to PR strategy and materials.
Store Director
The Detox Market
LOS ANGELES, CA
09.2018 - 07.2020
- Ran flagship, highest-volume store, bringing in an average of 80k a month in sales and consistently exceeding monthly sales targets
- Managed hiring, scheduling and training
- Managed inventory, ordering, merchandising and visuals
- Created weekly and monthly sales strategies; created a clienteling program, increasing our repeat customer rate by 50%
- Planned and promoted branded events; managed vendor relations and expanded upon existing brand partnerships to increase brand trainings, staff education and customer engagement
Operations Manager
Big Fluffy Dog Rescue
06.2011 - 02.2016
- Oversaw and managed day-to-day operations of grass roots non-profit dog rescue in keeping with BFDR’s short and long-term goals
- Served as the point person for a team of 24 full-time coordinators and 900 volunteers
- Overhauled organization-wide data tracking and communication systems, allowing for more transparency and teamwork while decreasing costs
- Interfaced with donors; established fundraising and sponsorship opportunities, bringing in $100,000 in 2015 alone
- Launched and ran Instagram account; cultivated more than 60,000 followers in one year
- Enabled BFDR to increase the number of dogs saved annually, growing from ~200 in 2011 to over 2,000 in 2016
Education
Master of Science - Public Health
Boston University, School of Public Health
Boston, MA01.2013
Bachelor of Science - Human And Organization Development, Child Studies
Vanderbilt University
Nashville, TN05.2011
Certification
- Certificate of Advanced Course Completion, The Herbal Academy - 2022
- Board Certified Health Coach, American Association of Drugless Practitioners - 2021
- Certified Integrative Nutritionist, Institute for Integrative Nutrition - 2018
Timeline
Director of Operations
Haus of Stems
02.2021 - Current
Founder & Consultant
Cogan Consulting, LLC
08.2020 - Current
Store Director
The Detox Market
09.2018 - 07.2020
Operations Manager
Big Fluffy Dog Rescue
06.2011 - 02.2016
Master of Science - Public Health
Boston University, School of Public Health
Bachelor of Science - Human And Organization Development, Child Studies
Vanderbilt University