Jesse Adair

Creating photography and video content for advertising purposes for United Parks and Resorts for the thirteen different theme parks in the company.

Organizing internal photo and video shoots to capture content that lives on TV/OLV/Social/OOH/Printed Collateral for major attractions in the various theme parks in the company.

Organizing and editing various videos for each of the 13 different theme parks for use in paid media.

Helping educate and provide tactical planning for individual park content creators in the 6 markets the theme parks operate.

• Develop original content through social listening and independent sources.
• Applied current editing and photography tools to tell great stories.
• Strengthened content through ideation and editing.
• Delivered images and video for social media, marketing collateral for Out of Home billboards, TV commercials, display ads, online video, in-house signage, partner content, public relations content such as video b-roll, and images for traditional media use.
• Coordinated with outside production companies for brand-related TV commercial shoots, media days, and press events.
• Produced live social media feeds.
• Handled all content needs for major theme parks and water parks, and assisted with all other parks in the system for content creation.

• Produced, shot, edited weekly TV show for a Saturday night motocross program.
• Created weekly social media posts highlighting each class of racing at the track.
• Produced social media and advertising content for RC car company started in conjunction with Dade City Motocross.