Jesse Waweru
Ruiru,Kiambu
Summary
Highly motivated and results-oriented Marketing Associate with a solid background in market research, campaign development, digital marketing, and business management. Skilled in utilizing various marketing strategies to drive brand awareness and increase customer engagement. Proficient in creating and executing marketing campaigns across multiple platforms, including social media, email marketing, and content marketing. Strong attention to detail and ability to analyze data to optimize marketing efforts. Demonstrated success in collaborating with cross-functional teams to achieve objectives, meet deadlines, and deliver innovative marketing solutions. Looking to leverage my skills and experience to contribute to a dynamic marketing team and drive business success.
Overview
3
3
years of professional experience
Work History
Business Owner/Director
Amarock Schools
05.2018 - 07.2021
- Oversaw all aspects of operations, including finance, sales, and marketing, ensuring compliance with industry regulations and achieving profitability in my role as Director. This gave me the chance to understand and value the role each duty plays in maintaining company development and growth both in the short-term and long-term concerning business strategy.
- Offered digital marketing solutions to schools in Kenya ranging from kindergarten to primary, and secondary schools which afforded me the insight and understanding of how to work with complex and challenging individuals in different fields within a school. This has proved to be a valuable experience in shaping my sales and marketing skills.
- Managed and Developed a team of 6 people that included photographers, video editors, and marketers. It allowed me the chance to improve my leadership skills as I participated and executed the allocation of tasks and duties to colleges who needed more responsibility to grow their marketing and content-creating skills.
- Created digital pages for schools on our website to act as an additional marketing resource for our clients i.e. schools. This afforded our business insight through user data that validated our marketing initiatives both for the school and for our business.
- Developed and executed strategic plans to expand market reach and establish partnerships, resulting in a 25% increase in client conversions and a 10% growth in sales in Nairobi. We also managed to acquire a client from Tharaka-nithi.
- Oversaw the Management and organization of schools' social media accounts i.e. improving schools' social media engagement, impressions, and digital awareness, and using social media to convert leads into sales for schools.
- Oversaw and participated in the creation of marketing materials to be used regularly for schools such as video montages, photo and video slideshows, and yearbooks using Adobe Creative software and Canva. We did the same for school events such as school trips, Closing and opening days, Annual general meetings, Prize-giving days, and sports days.
- Our business collaborated with clients by complementing their current and ongoing marketing activities through initiatives such as adding an extra field marketer to the school's team to assist in marketing operations.
Education
MBA - Business Administration
Nexford University
Nairobi, Kenya08.2023
Bachelor's Degree in Business/Commerce, General - Commerce Specializing in Entrepreneurship
KCA University
Ruaraka, Nairobi11.2020
Skills
- Product Marketing
- Operations Management
- Direct Sales
- Business Administration
- E-commerce Operations management
- MS Office
- Digital Transformation
- Business Development and management
- Change Management
Internship
Completed a 3-month attachment program at my self-employed business called Amarock Enterprises (operating as Amarock Schools), a leading multinational corporation. Developed and Assisted the marketing team in implementing digital marketing campaigns for various schools across Nairobi, analyzing market trends. Gained hands-on experience working in a day-to-day sales and marketing environment, honing my problem-solving, communication, marketing, and leadership skills.
References
- Vincent Chacha
Head of Content Creation, 05/2018 to 07/2021. He was the head of Content creation at Amarock Schools. He oversaw everything relating to photos and images generated for marketing purposes for both our clients and our business.
Phone number- +254702094988,
Email- vinchurch89@gmail.com
- Paul Muni Kimani
Photographer, 05/2018 to 07/2021. He was the main photographer who was responsible for taking photos and generating videos for the business to use in generating marketing content for clients.
Phone number- +254799010120,
Email- paulmuni93@gmail.com
Languages
Spanish
Elementary
A2
English
Native or Bilingual
Timeline
Business Owner/Director
Amarock Schools
05.2018 - 07.2021
MBA - Business Administration
Nexford University
Bachelor's Degree in Business/Commerce, General - Commerce Specializing in Entrepreneurship
KCA University
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