Jesse Woodward
Hemet,CA
Summary
Professional digital marketing specialist with strong focus on achieving results and driving impactful campaigns. Expertise includes SEO, SEM, content creation, and social media strategy. Known for effective team collaboration, adaptability to changing needs, and delivering high-quality outcomes. Highly reliable, with strong analytical and communication skills.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
The Branding Hive Agency
04.2022 - 12.2022
- Key Achievement: Improved The Branding Hive's approach to social media scheduling, planning and content creation
- By having each client plan their content quarterly instead of weekly, and implementing improved social media calendars, I saved time that was then used to assist more clients
- Market research, content writing, campaign planning, calendar management, and assisting Graphics in producing promotional materials were my primary responsibilities
- Oversaw monthly content streams, community management, and growth and engagement goals
- Drafted quarterly reports using data from Facebook Business Suite, Hubspot Analytics, and Later Analytics
- Wrote all copy for social media captions and planned the feed weekly, monthly and quarterly
- Entrusted with managing social media projects for about 5 different clients on average, totaling 15 social media channels, with more only being for month-long projects
- Often tasked with creating visual and video content for clients, using Adobe Photoshop, Lightroom, Premiere Pro and Descript
Social Media Coordinator/Content Producer
Freelance
02.2021 - 03.2022
- Key Achievement: Entrusted with creating content with TeamSoloMid's Twitter account, which has ~2.1 million followers
- Designed graphics using Adobe Indesign, to be used as social media content or as promotional material for product launches
- Strategically planned, implemented and monitored client's social media content and campaigns using project management software like Sprout Social
- Developed marketing content such as blogs, promotional materials and advertisements for social media
Direct Marketing Specialist
Pechanga Resort Casino
03.2021 - 07.2021
- Utilized Oracle Responsys and Liveclicker to design and deploy responsive table-based HTML emails, which were sent out to tens of thousands of Rewards Club members daily
- Executed outbound marketing tactics to drive end-user preference
- Managed email campaign timelines using project management software such as Trello
- Gathered insights from internal data and observed industry best practices to drive customer experience and campaign improvements
- Managed databases of customer data to efficiently segment and personalize email campaigns
- Assisted the Creative Department in designing assets to be used for email campaigns
Marketing Coordinator
Mighty Oaks Foundation
02.2020 - 10.2020
- Key Achievement: Grew the following of the company founder's personal Instagram brand page by 20% in three months
- Produced 15 image and 10 video posts a week for 6 social media channels, using Adobe Spark, Photoshop, and Premiere
- Assisted Marketing Director with development of social media strategies for six different social media channels
- Monitored post analytics and KPIs using project management software such as Trello and Sprout Social
- Assisted Marketing Director with go-to-market plans for products published under the Mighty Oaks brand
- I also created marketing materials to go along with said strategies
- Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns
- Sourced most of the material for social media posts myself
Education
B.S. - English for New Media
Dakota State University
12-2018
Skills
- Content Marketing
- Content Development
- Social Media Marketing
- Content Curation
- Marketing strategy
- Adobe Creative Suite proficiency
- Account Management
- Email Marketing
- Data Analytics
- Project Management
- Marketing automation
- Brand Promotion
Groups
Temecula Valley Young People's of AA, 07/01/22, Present, Facilities Chair
Timeline
Social Media Coordinator
The Branding Hive Agency
04.2022 - 12.2022
Direct Marketing Specialist
Pechanga Resort Casino
03.2021 - 07.2021
Social Media Coordinator/Content Producer
Freelance
02.2021 - 03.2022
Marketing Coordinator
Mighty Oaks Foundation
02.2020 - 10.2020
B.S. - English for New Media
Dakota State University
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