Jesseca Whitehurst
Boerne,TX
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance. 13 years' experience of managing 5-50 individuals at a time. Monitor work performance to determine whether adjustments need to be made, and to determine where changes will need to be made in the future and provide advice on execution and support. Understanding and delivers on the goals & objectives of short and long-term projects. Dedicated to continuous process improvement in the face of rapidly evolving and changing markets. Maintain and administer computer networks and related computing environments including computer hardware, systems software, applications software, and all configurations. Resourceful Marketing Director focused on exceeding benchmarks, improving market share and growing customer bases.
Overview
9
9
years of professional experience
Work History
Director of Sales and Marketing
Seasonal Services TNT
Boerne, TX
07.2019 - Current
- Created and implemented traditional marketing campaigns.
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Devised innovative strategies to drive customer engagement.
- Guided and motivated marketing team to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead highly profitable division.
- Planned and executed strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets.
- Researched market competitors to identify potential new products and service opportunities.
- Sourced advertising opportunities to place adverts in press and social media.
- Managed production of leaflets, posters and newsletters.
- Utilized CRM software to track sales progression and communicate project needs.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Analyzed sales and marketing data for improved strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Promoted sales of large projects to achieve revenue targets, bringing in over $250,000 in sales for 2021 year.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Generated 98% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Financial Analyst Planning and Forecasting
VERIZON WIRELESS
Lincoln, NE
06.2015 - 04.2016
- Led monthly meetings with directors to analyze spending and provide financial recommendations
- Monitored and analyzed financial, statistical and operational data trends
- Consolidated financial data and materials for key leadership meetings
- Developed, produced and analyzed financial statements by region
- Collected, maintained and updated financial loan databases of more than 800 cell tower locations
- Managed, tracked and monitored financial updates, watch lists and insurance files
- Built and maintained databases for forecasting future financial performance
- Implemented set of comprehensive tracking processes to monitor New Build cell tower and Upgraded cell tower performances
- Developed countless executive presentations and reports to facilitate project evaluation and process improvement
- Directed all phases of New Build projects, from start to finish
- Defined clear targets and objectives and communicated them to other team members
- Monitored timelines and flagged potential issues to be addressed
- Directed quality assurance efforts to maximize efficiency and minimize cost
- Assessed vendor products and maintained positive vendor relations
- Developed forecasting tools and dashboards to analyze revenue variance, business pipeline and industry trends.
Equipment Engineer
VERIZON WIRELESS
Lincoln, NE
06.2014 - 06.2015
- Responsible for proper operation of large groups of Network Elements
- Maintains inventories and performed inventory audits
- Lead inventory teams in finding lost equipment and holding accountability of others
- Supervised countless tower crews and contractors in maintenance of cell sites
- Managed and ensure vendor repair of network
- Updates daily logs with site-specific information
- Managed team of 4-20 techs
- Created purchase orders to pay vendors and contractors
- Maintained documentation for all telecommunication systems, including equipment inventory and floor plans
- Performed telecommunication and networking business evaluations
- Implemented Value Added Processes (VAP) to improve data transformation
- Participated in requirements meetings and data mapping sessions to understand business needs
- Identified and documented project constraints, assumptions, business impacts, risks and scope exclusions
- Investigated equipment failures to diagnose faulty operation and made appropriate maintenance recommendations
- Developed cost estimates, procured equipment and tracked construction progress to efficiently complete large scale projects
- Managed design and manufacturing teams to build proprietary process equipment within cost and time constraints
- Tested feasibility, design, operation and performance of equipment, components and systems
- Conducted research that tests and analyzes feasibility, design, operation and performance of equipment, components and systems
- Assisted drafters in developing structural design of products using drafting tools or computer-assisted design (CAD) or drafting equipment and software
- Led project scheduling and budgeting to successfully and quickly complete engineering projects
- Collaborated with clients, architects, engineers, contractors and sub-consultants.
Telecommunications Technician
UNITED STATES MARINE CORPS
Cherry Point, NC
11.2009 - 08.2013
- Developed and was responsible for implementing and supervising aboard Military installations of 20 supported units along with over 4,000 personnel
- Lead, monitored, motivated, and advised enterprise in development and implementation of relationships
- Supervised successful installation to major command units into commercial infrastructure
- Developed recommendations for implementation of voice, data, network, and audio visual system hardware and software
- Provided support in analysis, selection, integration/installation, documentation and maintenance of telecommunication systems or test equipment and devices
- Performed diagnostic testing and troubleshooting on voice and data communications equipment, networks, and systems and assists in resolving system integration issues
- Performed installations, maintenance, and upgrades of voice and data communications systems, cable plants, and related peripheral equipment
- Assigned appropriate manufacturing supervisor, assembler and operator duties
- Managed documentation of and training on production procedures and work instructions
- Prepared daily, weekly and monthly situational reports for higher headquarters
- Accounted for more than millions in deployable and installation equipment
- Conducted monthly and annual inventories for inventory
- Updated and filed supply records and forms
- Splice cables, using hand tools, epoxy, or mechanical equipment
- Set up service for customers, installing connecting, testing or adjustment equipment
- Installed equipment such as amplifiers or repeaters to install
- Performed general supervision, responsible for performing work on voice and data communications equipment, networks, and systems
- Operates master consoles to monitor performance of communications network system and networks, and to coordinate computer network access use.
Education
Some College (No Degree) - Marketing And Digital Photography
San Antonio Art Institute
San Antonio, TXSome College (No Degree) - Information Technology
Kaplan University
Lincoln, NESome College (No Degree) - Early Childhood Development
San Diego Miramar College
San Diego, CAMarine Corps - California U.S. MARINE CORPS TRAINING -
Certificate U.S. MARINE CORPS TRAINING: PROFFESSIONAL MILITARY EDUCATION -
Enlisted Primary Military Education Course USMC Telecommunication Systems Chief Course Level I, II, III Communications Course -
Skills
- Project planning and development Project management
- Network architecture design Mentoring team building, directing, and supervising
- Ability to work collaboratively with internal and external
- Business Planning and Statistical analysis
- Demand Generation, Campaign and Product Marketing
- Compiling data and Analytical research
- Brand development and management
- Contract Negotiation
- Budget and Sales Forecasting
- Google Analytics
- SEO Strategy and Execution
- Social Media Campaigns and Strategies
- Business Objective Analysis
- Lead Generation Campaigns
- Project Management
- Root Cause Analysis
- Market Research Analysis
- Complex Problem Solving
- Customer Trend Analysis
- Customer Service
Timeline
Director of Sales and Marketing
Seasonal Services TNT
07.2019 - Current
Financial Analyst Planning and Forecasting
VERIZON WIRELESS
06.2015 - 04.2016
Equipment Engineer
VERIZON WIRELESS
06.2014 - 06.2015
Telecommunications Technician
UNITED STATES MARINE CORPS
11.2009 - 08.2013
Some College (No Degree) - Marketing And Digital Photography
San Antonio Art Institute
Some College (No Degree) - Information Technology
Kaplan University
Some College (No Degree) - Early Childhood Development
San Diego Miramar College
Marine Corps - California U.S. MARINE CORPS TRAINING -
Certificate U.S. MARINE CORPS TRAINING: PROFFESSIONAL MILITARY EDUCATION -
Enlisted Primary Military Education Course USMC Telecommunication Systems Chief Course Level I, II, III Communications Course -
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