Accomplished marketing professional with a proven ability to develop and implement strategic approaches that drive market growth. Expert in crafting compelling narratives that boost brand visibility and foster public engagement. Specializes in segment marketing, customer insights, and digital marketing, with a strong focus on data-driven strategies and budget optimization. Proficient in cross-functional collaboration, stakeholder management, and utilizing advanced marketing automation and AI tools to streamline processes. Experienced in strategic planning, content creation, and crisis communication, consistently delivering measurable results aligned with organizational objectives.
Hi, I’m
Jessi Beamer
Amana,IA
Summary
Overview
10
years of professional experience
6
Certifications in Cutting-Edge Disciplines
Work History
JELD-WENCharlotte, NC
Project Manager
08.2022 - 07.2024
Job overview
- Managed at-risk programs, restoring $52M in benefits within 12 months by implementing targeted recovery strategies.
- Collaborated with key stakeholders to resolve issues that could impede successful completion of projects.
- Analyzed current processes, procedures, and systems to identify areas of improvement.
- Championed the integration of AI in business processes, with a strong focus on data hygiene and master data management to optimize decision-making and operational efficiency.
- Drafted reports for senior management highlighting key milestones achieved throughout the program lifecycle.
Apollo NeurosciencePittsburgh, PA
Marketing Project Manager
09.2021 - 06.2022
Job overview
- Achieved enhanced brand recognition and improved customer interaction through effective management of $100K+ marketing initiatives within a six-month period.
- Negotiated with vendors to reduce costs by 40%, improving budget management and profitability.
- Implemented agile methodologies to streamline workflows, enhancing project execution and efficiency.
- Analyzed data from surveys, polls and focus groups to gain insights into consumer behavior.
- Tracked ROI of all marketing campaigns by analyzing sales data against costs incurred.
West Music CompanyCoralville, IA
Marketing Project Manager
09.2017 - 09.2021
Job overview
- Directed marketing projects to align with strategic goals, adhere to budget, and ensure success.
- Managed $2M marketing budget, optimizing ROI and driving impactful results across campaigns.
- Achieved a 90% reduction in the turnaround time for marketing material requests, resulting in an annual revenue increase of $4.5M
- Developed and implemented a project management framework in Wrike, improving collaboration and enhancing project tracking abilities.
- Created captivating video content and graphics while ensuring brand consistency.
- Identified potential strategic partnerships for joint promotional activities.
- Produced monthly reports on key performance indicators related to marketing campaigns.
- Negotiated contracts with vendors for advertising space in print, radio or television media outlets.
Regina Education CenterIowa City, IA
Communications and Marketing Specialist
09.2016 - 09.2017
Job overview
- Devised and implemented comprehensive communication plans to maximize brand exposure and increase community engagement.
- Created content for various media outlets including print, web, email, and social media platforms.
- Revamped the website based on a thorough needs assessment, resulting in an impressive 80% decrease in support calls.
- Managed media relations including press releases, interviews, website content updates and social media posts.
Ruffalo Noel LevitzCedar Rapids, IA
Proposal Development Manager
10.2015 - 07.2016
Job overview
- Developed and managed the RFP process to ensure timely and accurate proposal submissions
- Streamlined RFP response procedures through collaboration with the sales team, while effectively coordinating post-award activities.
Willowwind SchoolIowa City, IA
Communications Coordinator
05.2014 - 06.2016
Job overview
- Enhanced community engagement and increased donations for the annual fund through successful coordination of a major annual event.
- Revitalized marketing materials to enhance the school's visual identity and brand recognition
- Successfully raised community awareness and enhanced enrollment through the development of a tiered community partnership program.
Education
University of IowaIowa City, IA
Bachelor of Arts from Communication Studies
05.2014
University Overview
Skills
- Project Management
- Strategic Planning
- Project development and lifecycle
- Communications management
- Campaign Development
- Key decision making
- Marketing automation
- Database Management
- Marketing Analytics
- Competitive Analysis
- Branding
- Creative Direction
- Media Relations
- Campaign Management
- Advertising Campaigns
- B2C Marketing
- Marketing campaign development
- Campaign Planning
- B2B Marketing
- Direct Mail Marketing
- Customer Segmentation
Certification
- PMP - Project Management Professional
- AI-Driven Project Management Revolution Masterclass, APMG International, 03/2024
- Organizational Transformation - Foundation, PMI, 06/2023
- Talking to AI: Prompt Engineering for Project Managers, PMI, 08/2024
- Data Landscape of Generative AI for Project Managers, PMI - 04/2024
Volunteer and Freelance
Volunteer and Freelance
- Iowa Brass Band, 10/2018 - Present, Marketing Graphic Designer
- Summit Schools, 08/2020 - 09/2022, Freelance Graphic Designer
- PMI Infinity Testing, Project Management Institute (PMI), 12/2023 - 03/2024, Tester, Tested Infinity's responses to a diverse range of prompts and scenarios., Provided detailed feedback on the accuracy, relevance, and effectiveness of Infinity's responses., Collaborated with the PMI Infinity team to identify areas for improvement and suggested enhancements to the tool., Participated in testing new changes and updates to Infinity, ensuring its functionality and performance met quality standards.
Availability
See my work availability
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Available
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tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Project Manager
JELD-WEN
08.2022 - 07.2024
Marketing Project Manager
Apollo Neuroscience
09.2021 - 06.2022
Marketing Project Manager
West Music Company
09.2017 - 09.2021
Communications and Marketing Specialist
Regina Education Center
09.2016 - 09.2017
Proposal Development Manager
Ruffalo Noel Levitz
10.2015 - 07.2016
Communications Coordinator
Willowwind School
05.2014 - 06.2016
University of Iowa
Bachelor of Arts from Communication Studies