Jessi Conlin
Austin
Summary
A high-impact, data-driven GTM sales leader and strategist with over 7 years experience driving revenue and attributed revenue at Meta Bridges the gap between the market needs and cross functional partners to scale global product adoption and consistently exceed billion-dollar revenue targets.
Overview
12
12
years of professional experience
Work History
Regional Sales Manager, SMBG
Meta
09.2022 - 03.2026
- Owned the end-to-end strategy, operations, and GTM execution for Meta’s SXB+ North America outsourced SBG sales program(s) including direct management and influence of >500 headcount across 1-3 outsourced sales vendor(s) including Executive Leadership, Team Managers, and Agents with consistent over-attainment of revenue, attributed revenue and secondary components, quality, productivity and product adoption goals (H1’25 100% hit rate of metrics, Q1’24 #1 region globally in Revenue)
- Designed quarterly ‘Gap-to-Goal’ frameworks in partnership with rSSPO, consistently transitioning underperforming programs to 100%+ target attainment (Q1’25 achieved 100% metric attainment after initial quarter forecast 2/4) and unlocked $132.4M in engaged revenue through Q1’24 scaled sales activations.
- Fully integrated AI tools into daily workflows for data analysis, messaging development, GTM execution and operational tracking to drive measurable efficiency gains including my most recent work developing Global Accelerate+ Performance Intervention Workshops.
- Directed the end-to-end go-to-market sales strategy and cross-functional scaled sales activations among Sales, Product Marketing, Growth Marketing, BizEng for a diverse portfolio of monetization solutions that secured Q2’25 101.6% global attainment for Advantage+ Shopping Campaigns (ASC) and H1’24 108% global goal attainment for Conversions API (CAPI).
- Developed and led key cross-functional growth initiatives, such as SBG’s first-ever global Winback Pilot and Program Segmentation Strategy, working closely with Demand Gen, Regional Sales, Data Science team to deliver key global results (8X ROI in Winback Pilot and 8.5pp increase in regional Top Spender quality scores).
Account Manager
Meta
11.2018 - 09.2022
- Create and help implement marketing strategies across Facebook and Instagram responsible for attaining over 159 million revenue to-date rooted in achieving measurable, quantifiable results tailored to individual Scaled clients’ business objectives and needs
- Build and maintain strong relationships with key partners such as CMO of Skullcandy and Sr. VP of Marketing MANSCAPED
- Partner closely with agencies & advertisers to help educate on latest Meta solutions that can help solve their complex marketing challenges and drive adoption of Meta’s business solutions
- Leverage reporting data to pull together insights and provide recommendations that help advertisers understand campaign performance and leverage Meta Measurement, including A/B Testing, when necessary
- Effectively collaborates with cross-functional partners across the SMBG, including Creative Shop, Auction & Delivery, MarSci, BizEng, and Product Marketing
Sr. Account Executive
RPA Advertiser
06.2014 - 10.2018
- Owned and managed multiple projects across traditional, digital and social platforms, including briefing internal teams, presenting on-strategy work to clients, and ensuring on-time campaign launches
- Executed campaigns across scaled marketing channels such as print, digital, social broadcast, and OOH media platforms
- Developed strong relationships via day-to-day communications with senior clients, external agency partners and cross-departmental within the agency, including supervising and mentoring Account Executives and Coordinators
- Worked hand-in-hand with Designers, Copywriters and Web Dev teams to ensure marketing content was on brief and best-in-class
- Managed monthly and quarterly performance reporting meetings and made recommendations based on what worked with previous marketing content
Education
Bachelor of Science - Business, Marketing Emphasis, Psychology Minor
Chapman University
Orange, CA05-2024
Skills
- Product & GTM Strategy
- SMB Product Positioning and Messaging
- AI-Native Mentality
- Quantitative Analysis
- Stakeholder Management
- Executive Presence & Key Stakeholder Influence
- Sales initiatives and techniques
- Cross-functional Collaboration
- Meta Ad-Tech Solutions
- Influences Outcomes
Timeline
Regional Sales Manager, SMBG
Meta
09.2022 - 03.2026
Account Manager
Meta
11.2018 - 09.2022
Sr. Account Executive
RPA Advertiser
06.2014 - 10.2018
Bachelor of Science - Business, Marketing Emphasis, Psychology Minor
Chapman University