Jessi Russell
Smyrna,GA
Summary
Strategic Sports Manager recognized for high productivity and efficient task completion. Skilled in team leadership, event coordination, and budget management. Excels in communication, problem-solving, and adaptability, leveraging these soft skills to navigate challenges and drive project success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Integrated Producer
Bowstring Studios
10.2023 - Current
- Delivers expert guidance, insights, and recommendations on content optimization strategies
- Leads client workshops and strategy sessions to develop and implement messaging strategies.
- Manages production workflows to ensure timely completion of projects.
- Cultivates and maintains positive client relationships.
- Ensures all productions are compliant with all union, state, and federal regulations
- Directs, produces and post-produces commercial and B2C videos
- Coordinates crew, talent, and client interactions to ensure seamless on-site operations
Account Manager
Bowstring Studios
07.2021 - 10.2023
- Managed internal and external productions through timeline management, budgeting, creative support, and contract oversight.
- Post-produced up to seven projects at a time.
- Oversaw clients during on-site productions for B2B, and commercial content.
- Supported business development pitches through client communication, deck creation, and budget development.
- Provided expert guidance and feedback on creative concepts.
- Identified upselling and cross-selling opportunities to maximize account growth and revenue generation.
- Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction.
Senior Account Executive
VMLYR Commerce
Remote
01.2021 - 07.2021
- Drove strategic thinking within the team in alignment with the evolving landscape of commerce and experiential marketing.
- Researched, vetted, contracted, and managed creative talent for national brand campaigns on social and digital platforms to enhance brand visibility and engagement.
- Identified opportunities for growth and optimization within existing client accounts
- Managed talent relationships on behalf of the brand for external campaigns and events.
- Mentored junior talent while promoting an inclusive work environment.
- Implemented streamlined processes to enhance collaboration and efficiency within the account team.
- Collaborated with the WPP legal team to develop a talent contract.
- Led paid media efforts with a media buying agency for national campaigns in publications like GQ and Rolling Stone.
- Collaborated across an interagency team to develop a cohesive strategy and programming for newly acquired pieces of business.
Account Executive
Geometry Global - WPP
Chicago, USA
06.2019 - 01.2021
- Established and maintained open lines of communication to assess client needs, expectations, and feedback.
- Oversaw budget forecasts for client accounts.
- Analyzed key performance indicators, and reported on event success to facilitate data-driven decision-making in monthly meetings.
- Tailored strategies and campaigns to address evolving trends in the spirits industry.
- Created a competitive analysis for brands to provide advantages within their spirits categories.
- Developed and executed exclusive educational tasting events for the client's premium spirits portfolio, resulting in the national retailer, Total Wine & More, adding class to their ticketed event calendar.
- Developed and pitched an on-premise strategy and engagement for a premium gin brand, resulting in client approval and an increased budget.
Account Executive
Momentum Worldwide
Chicago, USA
01.2019 - 06.2019
- Established and maintained open lines of communication to assess client needs, expectations, and feedback
- Assisted in the day-to-day management of Chevron's professional sports sponsorships with MLB and MLS.
- Supported the management and execution of Chevron's community soccer outreach program throughout California and Texas.
- Managed vendor relationships through contracts, payments, and procurement of deliverables.
- Developed creative briefs and reviewed creative concepts on behalf of the client.
- Oversaw and trained on-site staff and brand ambassadors during experiential activations.
- Collaborated on the inception of a unique STEM in sports engagement for client experiential activations.
Assistant Account Executive
Momentum Worldwide
Chicago, USA
08.2017 - 12.2018
- Provided essential support to the U.S. Army team in various aspects, including management and execution of live events, production, and sponsorships for the U.S. Army All-American Bowl, Pro Football Hall of Fame, and Spartan Adventure Race
- Managed day-to-day communication with clients on various U.S. Army programs
- Managed operations and client expectations while on-site at all brand activations
- Compiled detailed summaries of events, highlighting achievements and prospects for improvement.
- Oversaw and trained on-site staff and brand ambassadors
- Completed all government-required yearly compliance trainings
- Expertly balanced in-office workload and client needs, while performing a position that required an 80% travel commitment for client events
- Participated in the Inter-Agency Team's strategic planning on behalf of the client with other IPG agencies
- Assisted in the management of a $9 million budget for the largest client activation investment
Account Executive
No Limit Agency
03.2017 - 08.2017
- Advocated for and coordinated media opportunities for clients through pitching and establishing relationships with journalists.
- I wrote and published regular articles for the 1851 publication.
- Compounded monthly reports for client presentations across multiple national corporate franchise brands.
Sideline Reporter | Production Assistant
Crimson Tide Productions
08.2013 - 12.2015
- Communicated athletic stories to fans for multiple D1 sports through post-game interviews and packages for RollTide.com and 'Tide TV This Week'
- Executed post-game interviews in collaboration with Crimson Tide Productions and SEC Network
- Ran audio for weekly athletic shows
- Managed graphics for Women's Volleyball and Men's Basketball live events
- Filmed University of Alabama Baseball, Football, and Basketball press conferences
Tournament Reporter
Perfect Game
05.2015 - 08.2015
- Pitched and created tournament reporter position at Perfect Game
- Communicated team feature stories and game recaps daily during Super 25 and National tournaments
- Filmed and edited content daily for social and website distribution
- Increased social media and website traffic for company and tournament-specific channels
Education
Master of Science - Sport Management - Concentration in Sports Law
University of Florida
Online12-2024
Master of Arts - Advertising & Public Relations
University of Alabama
Tuscaloosa, AL08-2016
Bachelor of Arts - Telecommunications & Film
University of Alabama
Tuscaloosa, AL05-2015
Skills
- Strategic Marketing
- Market Research & Analysis
- Compliance and Sport Law
- Video Production
- Content Strategy
- Experiential Event Management
- Account Management
- Content creation
- Project management
- Creative direction
- Budget oversight
Internships
- Account Intern, Weber Shandwick, Chicago, IL 2016 – 2017
- Sports Marketing Intern, LaCorte Enterprises LLC., Tuscaloosa, AL 2016
- Public Relations Intern, University of Alabama Adapted Athletics, Tuscaloosa, AL 2015 – 2016
- Production Intern, Crimson Tide Productions, Tuscaloosa, AL 2013 – 2013
- Radio DJ and Sports Producer, 90.7 WVUA-FM, Tuscaloosa, AL 2012
- Sports News Intern, 13 WMAZ, Macon, GA 2012
Affiliations
- Board Member, Board of Directors for W.O.L.F. Sanctuary
- Co-Host, “Pigskins and Pageantry” Podcast
Certification
- Protecting Students From Abuse, NFHS
- QPR Gatekeeper Certificate, QPR Institute
References
References available upon request.
Timeline
Senior Integrated Producer
Bowstring Studios
10.2023 - Current
Account Manager
Bowstring Studios
07.2021 - 10.2023
Senior Account Executive
VMLYR Commerce
01.2021 - 07.2021
Account Executive
Geometry Global - WPP
06.2019 - 01.2021
Account Executive
Momentum Worldwide
01.2019 - 06.2019
Assistant Account Executive
Momentum Worldwide
08.2017 - 12.2018
Account Executive
No Limit Agency
03.2017 - 08.2017
Tournament Reporter
Perfect Game
05.2015 - 08.2015
Sideline Reporter | Production Assistant
Crimson Tide Productions
08.2013 - 12.2015
Master of Science - Sport Management - Concentration in Sports Law
University of Florida
Master of Arts - Advertising & Public Relations
University of Alabama
Bachelor of Arts - Telecommunications & Film
University of Alabama
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